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The Liberty Beauty Advent Calendar 2024

The New Names to Know in The Liberty Beauty Advent Calendar 2024

From artisan fragrance to cult names in skincare: these Beauty Advent Calendar newcomers are causing a stir
By: Harriet Brown

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By: Harriet Brown
The New Names to Know in The Liberty Beauty Advent Calendar 2024

The New Names to Know in The Liberty Beauty Advent Calendar 2024

From artisan fragrance to cult names in skincare: these Beauty Advent Calendar newcomers are causing a stir

By: Harriet Brown

There’s a host of Beauty Hall newness making its debut in this year’s Liberty Beauty Advent Calendar. From beloved brands appearing in the calendar for the very first time, to brand new products heading rapidly towards icon status: there’s a good reason we think this year’s countdown is our best yet. This year's edition may now have sold out, but for those lucky enough to have secured theirs: there's a host of reasons to get excited.

With eight brands appearing for the first time (on top of the Beauty Hall legends you know and love), five freshly launched finds, four luxury fragrances and 20 exclusive products you won’t get in any other countdown: it’s every beauty lover’s dream.

Whether you discover a new favourite to add to your arsenal, reveal a new signature scent or finally get round to trying the products everyone has been raving about: no-one does Beauty Advent Calendars quite like Liberty.

Looking for an alternative beauty treat for Christmas? Discover our legendary Christmas Beauty Kits and Crackers: guaranteed to add a touch of glam to this year's festive proceedings.

Meet the Newcomers

Our edit of the new brands, new products and exclusive items in this year's calendar.

The Legend

Philip Kingsley Elasticizer Booster

There are not many products, or brands, that achieve the storied status of Philip Kingsley and the iconic Elasticizer. Originally formulated for Audrey Hepburn by Kingsley himself in his Mayfair salon, the deep conditioning treatment adds elasticity and bounce to hair, and has been loved by generations of well-coiffed women. The Elasticizer Booster adds even more oomph to the already dramatic results: prepare to add this to your routine forever more.

The Miracle Worker

MZ Skin Soothe and Smooth Hyaluronic Brightening Eye Complex

Clinically proven results, a potent formula and powerful ingredients make this luxurious eye cream from MZ Skin a wonder worker. Founded by one of the UK’s most respected ocuplastic surgeons, Dr. Maryam Zamani, MZ Skin was founded to deliver results like no other. Clinically proven to brighten dark circles in 30 days, discover the results for yourself hidden in one of this year’s Liberty print drawers.

The Covetable Name in Fragrance

Vilhelm Parfumerie Faces of Francis

This one’s for all the fragrance lovers. Describing itself as a “library” of scent, Vilhelm Parfumerie is one of the most buzzed about names in fragrance, and Faces of Francis one of their most iconic scents. An ode to the surrealist paintings of Francis Bacon, with notes of toasted pistachio, saffron, vetiver and oud, it’s a scent like no other: and it’s soon to be yours.

The Game-Changer

Agent Nateur Holi(Oil) Refining Ageless Face Serum

When something is described as “youth illuminating”, you know its going to be good. Another brand-new name to the Beauty Advent Calendar, the all-natural brand Agent Nateur was founded by Jena Covello inspired by her love of holistic remedies. This unique serum is radiance boosting, smoothing and helps to lift and sculpt skin texture with skin-loving, powerful ingredients.

The Skin Health Master

Dr Sebagh Rose de Vie

One of the original science-led, skin health focused brands around, Dr. Sebagh was founded in 1994 and has been innovating in the anti-aging space ever since. With world renowned clinics in Paris and London, Dr. Sebagh’s impactful formulas have become legendary. Get a taste of the mastery for yourself, with the calming, healing and replenishing Rose de Vie serum, exclusive to the Liberty Advent Calendar 2024.

The Intoxicating Preview

Liberty LBTY. Fragrance Ianthe Oud

Developed by master perfumer, Nicholas Bonneville, Ianthe Oud is one of the latest creations to join the Liberty LBTY. Fragrance line-up. Part of the Floral Oud capsule, its notes of mimosa, violet and bergamot mirror the entwining woods and blooms of the iconic Ianthe print. Try it in the Beauty Advent Calendar, and add it to your fragrance line-up for the new year and beyond.

What Else is New?

Lisa Eldridge Liquid Lurex Eyeshadow
Skin Rocks The Moisturiser
La Mer Lip Volumiser
OTO Pillow Mist
Ex Nihilo Fleur Narcotique
Votary Sensitive Resurfacing Peel
Wild Source Cleansing Melt
Paula's Choice Skin Perfecting 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant

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A Liberty print suit by designer Mary Quant

Meet the Curators | Women in Print: 150 Years of Liberty Textiles

Take a virtual tour of the William Morris Gallery’s new exhibition with curators Rowan Bain and Róisín Inglesby
By: Harriet Brown

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By: Harriet Brown
Liberty Floral Dresses are the Best Floral Dresses

The Longstanding Reign of Floral Dresses

Most trends come and go but florals will forever be in fashion’s favour. Here, Liberty examines the everlasting allure of the best floral dresses
By: George Elliot

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Model wearing a silk Liberty Maxi Dress in Peacock Manor print

7 Ways to Put an Evening Spin on a Daytime Dress

From sun-up to sundown, the power of a great dress is unmatched. Here’s Liberty’s guide to taking this season’s best silhouettes from day to night
By: Amy Falconer

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By: Amy Falconer
A Beginners Guide to Understanding Sewing Terms

The Sewing Terms You Need to Know

What’s a seam allowance? Selvedge? Weft vs warp? Before you embark on your sewing project, understanding these sewing terms is the key to crafting success
By: Charlotte Olby

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The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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liberty fabric team pinning william morris fabric onto tailors dummy

How to Choose the Best Fabric for Beginner Sewers

Whether you’re a beginner sewer or a seasoned crafter, finding the most forgiving fabric can be a bamboozling task. But not with Liberty…
By: Charlotte Olby

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An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Greta Bellamacina decorates a christmas tree

The Bellamacina Family’s Christmas Traditions

Look inside Greta Bellamacina and Robert Montgomery’s familial world to discover how they mark the season with their three children
By: Harriet Brown

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By: Harriet Brown
Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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Head artisan Manon works on cutting leather from a larger piece. On the wall behind her are various hammers and tools of the leather working trade.

In the Studio with Strathberry

Step inside the Scottish leather accessories expert’s Edinburgh Atelier with head artisan, Manon
By: Harriet Brown

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By: Harriet Brown
The Liberty guide to the best designer handbags to invest in

The Best Designer Handbags to Invest In Now

We’ve sifted through the latest offering of luxury clutches, cross-bodies and shoulder bags to bring you Liberty’s top ten new season finds
By: Team Liberty

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A woman wears a Liberty scarf

Archival Inspiration: The Story of Liberty Scarves

As we celebrate 150 years, allow us to take you on the journey of one of our most iconic products.
By: Harriet Brown

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By: Harriet Brown
A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer