Shopping bag

A button to close the app tray panel
A button to close the app tray panel

Filter Results

Wish List

A button to close the app tray panel
Nasomatto Fragrances available at Liberty

The New Niche: The Scents to Smell Next

Find a scent to call your own with Liberty's rundown of extraordinary perfume brands found in our iconic Fragrance Hall
By: Shannon Peter

Read more

The New Niche: The Scents to Smell Next

The New Niche: The Scents to Smell Next

Find a scent to call your own with Liberty's rundown of extraordinary perfume brands found in our iconic Fragrance Hall

By: Shannon Peter

In your search for a new signature scent, it pays to look a little further afield than the mainstream. To dig below the surface batch of big name fragrance houses, and instead hone your focus to the best niche perfume brands around. These are the smaller, perhaps quieter names in scent. Those celebrating the true craftsmanship of fragrance, blending unique, surprising and inspiring scents that’ll elicit an endless stream of ‘what perfume are you wearing?’ compliments. And our Fragrance Hall is full of them. These are the niche fragrance brands to sniff first…

Read More: Brush up on your terminology with the help of our perfume glossary

Santa Eulalia

A curated lifestyle destination in its own right, Santa Eulalia has been styling the people of Barcelona since 1843 with its edit of luxury fashion brands, in-house bistro and tailoring workshop and self-designed line of garments and accessories. But it’s its collection of extraordinary fragrances you’ll find here at Liberty. Inspired by their hometown, each one captures a different element of the Mediterranean city. Those who like their scents bright and zesty, try Citric, or for something more like a fresh morning breeze, Albis will certainly pique your interest.

BIBBI Parfum

You can expect big things from BIBBI. It’s a new and very blue fragrance brand created by Stina “Bibbi” Steiger and her husband Jan Vilhelm Ahlgren (yes, he of Vilhelm Parfumerie fame) inspired by Steiger’s transformative experiences with ancient meditation philosophies. So needless to say, the scents themselves feel rather otherworldly. Ghost of Tom, for instance, was created to replicate the tea-like scent believed to be left behind by passing spirits, whereas Radio Child (a blend of oakmoss and fig) was inspired by the cult mystery of Beethoven’s vanishing student.

Liberty LBTY. Fragrance

We’re sure you’ve felt the buzz around our new collection of extraordinary scents. The olfactory reincarnation of some of our most iconic prints, we commissioned a collective of world renowned perfumers to bring the Liberty magic to life in a brand new way. Rooted in expert craftsmanship and artisanal creativity, the result is a range of exhilarating compositions that somehow manage to transport you to other times and places. Try Tudor, an ornamental, bohemian blend, for a scented glimpse at our flagship store, whereas the jasmine, honeysuckle and citrus notes of Liberty Maze will drop you right in the centre of an artist’s garden in 1970s springtime.

Nasomatto

If the conversational bottle tops don’t intrigue you, then the dreamy blends found inside certainly will. An irreverent brand rooted in humour (the name translates from Italian as crazy nose, after all), it spotlights unusual notes like absinthe and chocolate for scents you really won’t smell anywhere else. Perhaps you’ll fall for the tropical florals inside Narcotic V, an ode to Venus, the goddess of love or maybe you’ll make Baraonda your own, which features notes of musk, whisky, rose and woods.

ORMAIE

Another brand famed for its playful wooden stoppers, just a glance at ORMAIE’s shelf will be proof enough that this brand is about creating objet d’art just as much as it is scent. Family-run and straight out of Paris, each fragrance is inspired by art, nature and people, and uses only the highest quality natural ingredients. We’re pretty smitten with Marque-Page, an intoxicating blend of spices, leather and incense, as well as Yvonne, a classic rose that comes spiked with sharp citrus and sweet red fruits.

Side Story

Inspired by the belief that your fragrance works, in part, to tell your story to the rest of the world, Side Story's perfumes are all designed to capture the spirit and character of the wearer. Steeped in nostalgia, a whiff is likely to transport you to a forgotten memory, your own version of that scented story. Produced alongside a network of independent artisans and with roots in Grasse, the fragrance capital of the world, Side Story has mastered the art of the perfume craftsmanship. Try Sunday Service, a mix of spices, woods and antique rose, or Pillow Talk, a decidedly sensual blend of orris, cinnamon and citrus.

MALIN+GOETZ

Combining natural ingredients with advanced technology, MALIN+GOETZ creates gender-neutral fragrances that nod to traditional apothecary ingredients and nostalgic memories from founders Matthew Malin and Andrew Goetz. Discover dynamic perfumes elevated through the modern pairing of opposite but complementary notes and formulated for everyday wear and gender-neutral appeal. For a fresh delicious aroma of a citrus orchard in bloom try Bergamot, or look to Strawberry for spring captured in a bottle.

Discover More