The New Niche: Scents to Smell Next
Avoid smelling like anyone else - discover your new signature with these boutique fragrances
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The New Niche: Scents to Smell Next
Avoid smelling like anyone else - discover your new signature with these boutique fragrances
By: Team Liberty
Fragrance is a strange, elusive beast. When first spritzed, often on a testing strip alongside a multitude of other scents, it can be dazzling, intoxicating and dizzying. Then, when worn for the first time, as it settles onto your skin, it morphs into another kind of thing - something unfamiliar, chemically composed of both you and it. Selecting a new scent is a chance to be surprised by something new.
Read More: Brush up on your terminology with the help of our perfume glossary
Vyrao Ludeaux and Ludatrix, £135 for 50ml
The latest offerings from Yasmin Sewell's energetic fragrance brand Vyrao are, quite literally, designed to captivate. Sensual and seductive Ludeaux and Ludatrix, are crafted for flirtation, seduction, passion and arrousal using a precisely concocted combination of ingrredients that tap into (and add a certain... vibe) your mood.
Behind their sensuous intentions, each scent is a subtly gourmand floral wonder. In Ludeaux's milky, peach and white floral melange, desgined to enhance confidence, you'll find sly undertones of latex and abrox for a subtle and playful hint at seduction. Meanwhile in Ludatrix, those latex notes come to the fore, mixed with soft rose, sechuan pepper and orris for empowerment and boldness. Quite the combination.
La Pyae Apothecary Catch Me If I Fall Eau de Parfum, £185 for 50ml
An “ode to love”, this debut olfactory offering by La Pyae Apothecary is a scent as joyful and meandering as the journey it took founder Kathleen Baird-Murray to create it. After spending 30 years as a journalist and nine years developing the scent with master perfumer Frank Voelkl, the result is a soft yet sparkling green floral scent.
Creamy florals are punctuated with green leaves and grounded by a warm embrace of cedarwood and white musk – to be worn, Kathleen urges, as a reminder of loving and being loved.
Fugazzi Vanilla Haze Extrait de Parfum, £205 for 100ml
Potent and powerful, this seductive extrait de parfum dials up Fugazzi's captivating Vanilla Haze scent to new, bold heights. Taking the potency of the scent up a notch, with a new "extrait" formula for added punch: this is nothing like the vanilla scents of yester-year: it's enrapturing, overwhelming and hypnotic - in the very best way.
With the zing of lemon, crack of hazelnut and luscious smoothness of bourbon-laced vanilla, this heady scent was concocted to evoke late nights, locked eyes, and a hint of mischief... Making seduction something of a theme in our latest scent arrivals...
Commodity Milk Bold Eau de Parfum, £140 for 100ml
Based around the mantra that simplicity is the new luxury, Commodity is the epitome of a modern American perfumery. With their collection of scents just arrived in Liberty's Halls, there's one offering that's particularly drawn the eye, or rather, nose.
Milk Bold is, in essence, a toasted marshmallow captured in scent form. Marshmallow, tonka bean and mahogany are topped with smokey notes of firewood and amber - transporting you directly to a (extremely luxurious) campfire.
"I wanted to capture the intimate nostalgia of a Fall family vacation spent making delicious s’mores around hot wood-fires," explains perfumer Christelle Laprade. "The addition of strong bases like tonka bean and praline accord renders a bolder persona, one that is richer and creamier. This complements the velvety elegance of the ambery scent, elevating it further and exposing the bolder aspects of my memory."
Matiere Premiere Vanilla Powder Extrait de Parfum, £240 for 50ml
Vanilla Powder from Parisian perfumery maison, Matiere Premiere, is quickly becoming a modern classic. One of the first scents to rethink vanilla as something alluring, seductive and sophisticated - this new "extrait" version dials up the most-loved elements of the beloved scent.
Combining creamy Madagascan vanilla, with the intense addition of tonka bean powder, alongside white Palo Santo wood, this intoxicating blend is heightened by its higher perfume concentration – enveloped in white musks it delivers an addictive signature that you will return to again and again.
Parfums de Marly Delina Eau de Parfum, £255 for 75ml
Inspired by the heritage of Château de Marly, enigmatic French fragrance house Parfums de Marly is defined by lavish opulence, elegant compositions and a dedication to refinement. Embracing the motto of Louis XIV, “nec pluribus impar” (Latin for “a vision beyond compare”), this mantra is at the heart of everything they create.
A balanced blend of sugary florals and sensual musk with top notes of lychee, rhubarb and bergamot, Delina is an indulgent reworking of a classic rose fragrance. If the Palace of Versailles was a scent, this would be it.
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