The Noseum
Follow your nose to the Lower Ground Floor in Liberty, where you will find an extraordinary 3D art installation at the heart of our new sensory destination: The Fragrance Lounge.
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The Noseum
Follow your nose to the Lower Ground Floor in Liberty, where you will find an extraordinary 3D art installation at the heart of our new sensory destination: The Fragrance Lounge.
Liberty has always been a gathering space for the free-spirited, a home-away-from-home for the great artisans of our time. As part of The Fragrance Lounge experience, we invite you to get up close and personal with our new interactive art installation, The Noseum.
A New Way To Try Perfume
The Noseum is an interactive wall of noses created by artist Tasha Marks | AVM Curiosities, exclusively for Liberty. The source of installation is drawn from the Liberty creative community, displaying 360, 3D-scanned noses of customers, perfumers, and those behind the brand.
Select 3D noses will emit molecules from a rotation of world-renowned perfumers, allowing you to go nose-to-nose with some of our most exclusive brands in an immersive fragrance experience.
Visit The Fragrance Lounge now and indulge your senses in the Noseum’s debut fragrance, Gucci Alchemist’s Garden.
The Fragrance Lounge
The Story Behind The Design
The Noseum sculpture was inspired by the Nasothek in Copenhagen's Glyptotek Art Museum. Liberty is proud to add a new chapter to history with the introduction of The Noseum: one that is contemporary, inclusive, and interactive. Our collection is a celebration of the nose’s role in the world of perfumery and explores the relationship between art and the senses – something very close to the designer, Tasha Marks’ heart.
The Story Of The Collaboration
Tasha Marks, creator of The Noseum and award-winning artist and historian, explores the relationship between art and the senses. Her work on The Noseum, which forms the sensorial centrepiece of The Fragrance Lounge, represents the symbolism, heritage, and skill of the fine art of the perfumer.
Read our interview with The Noseum creator Tasha Marks here
Tasha Marks and the Noseum
“The nose as a symbol of skill is directly related to its placement in the Fragrance Lounge.”
Visit The Fragrance Lounge on the Lower Ground Floor and be one of the first to experience The Noseum.
What our Noseum Participants are Saying About Fragrance
“I love that fragrance can change your mood and vibration in an instant – I see it as more than perfume but another layer of yourself.” – Yasmin Sewell, Vyrao Founder
“Lavender forever reminds me of my grandmother, who used lavender-scented body lotion. And as a child, my mother would put lavender on my pillow if I couldn't sleep. A nostalgic, safe and comforting smell.” – Hannah Richardson, Liberty Beauty Buyer
“When I’m choosing a scent, I want it to make me feel strong and empowered.” – TJ Talks Scents, Fragrance Lover
“Vilhelm Mango Skin always reminds me of the holiday when I first wore it. Memories of getting ready to go out in the evening after a day on the beach.” – Claire Connolly, Liberty Customer
“The first scent I fell in love with was probably the smell of chocolate. I also love the smell of the jasmine that grows around my balcony. From May to July, the smell fills my apartment with its fascinating scent, and I never get enough of it. It is the smell of summer.” – Alicia Mitchell, Liberty Customer
“The first perfume I fell in love with was my mum's Chanel No 19. She still wears it to this day.” – Claire Sturgess, Liberty Customer
