The Cult Brands Causing a Stir at Liberty
Meet the contemporary designers making waves in Liberty’s womenswear halls
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The Cult Brands Causing a Stir at Liberty
Meet the contemporary designers making waves in Liberty’s womenswear halls
By: Team Liberty
With a new season of style well underway here at Liberty, we're taking the opportunity to shine a spotlight on a handful of the names that grace our fashionable halls. Each brand hand-selected by our team of expert buyers for their unique aesthetics, innovative design credentials and, crucially, their covetable clothing creations.
Head to Liberty's Second Floor, and you'll find yourself in our contemporary world: our selection of the modern makers, rising names and next generation stars deserving of a place in your wardrobe. Not only that, but you'll discover our curation of the world's most-wanted brands. The cult creators causing a stir, making a scene and garnering legions of devoted fans with their innovative new take on the fashion world. From the hotly anticipated launch of Susamusa at Liberty , to Ganni's leopard print revolution and Peachy Den's take on British nostalgia: these are the names you need to know.
Coloma's
Founded by mother-daughter design duo Paola Boudouresques and Rocio Rodriguez, Coloma’s is a brand that straddles worlds. Designed between London and Madrid and crafted in Italy, the label has built a dedicated following for its considered approach to timeless design, producing pieces in limited quantities that intrigue the fashion-lovers, no matter their age.
Blending refined femininity with understated detail, Coloma’s reinterprets everyday staples through a lens of craftsmanship and longevity. From softly structured jackets to delicately finished blouses, the collections are defined by their elegant silhouettes and tactile finishes - offering a wardrobe that feels both personal and enduring.
SHOP COLOMA'S
Caspar The Label
Caspar Jones didn’t set out to build a fashion brand, but she now finds herself at the helm of one of London’s most exciting up-and-coming labels. It all began with a single pair of trousers she listed on Depop, which quickly drew overwhelming demand and set the course for what the brand has become today: a thoughtful reimagining of modern icons through a slow-fashion lens.
With inspirations spanning Sylvia Plath and Victorian riding silhouettes, Caspar The Label has since garnered attention for its signature poet shirts and cardigans, distinguished by their abundance of luminous, carefully placed buttons. Producing limited runs often crafted from deadstock fabrics, the brand creates contemporary pieces infused with a subtly vintage feel, guaranteed to outlast fleeting trends with it’s purposeful wearability.
SHOP CASPAR THE LABEL
Susamusa
Currently the brand capturing the sartorial hearts of the core Gen-Z customer, Asal Tehrani has transformed a fascination with vintage finds into one of Liberty’s most-coveted contemporary brands. Beginning as a vintage reselling project on Depop, the brand now references nineties and noughties fashion while infusing each piece with heartfelt nods to Parsian heritage, making for an effortless cool aesthetic that is simultaneously nostalgic and playful.
While it’s likely that most were first introduced to Susamusa through the sheer polka dot skirt that took over our feeds and Pinterest boards in August 2024 – their elegant ease doesn’t stop there. Each piece marries vintage sophistication with contemporary nonchalance, making for a collection that is made to flex from season to season, year to year.
SHOP SUSAMUSA
Ganni
It wouldn’t be a cult brand round-up without the original cool girl brand. Founded by a Danish gallerist in 2000, its rise to cult status began in 2010, when Ditte and Nicolaj Reffstrup took the helm of the Copenhagen based brand. Beloved for their irreverent, tongue in cheek styles, bold and billowing silhouettes and signature Scandi insouciance – with just a hint of rebellion thrown in for good measure – the Ganni-girl is a force to be reckoned with.
While Ganni’s signature styles include leopard print denim, heritage checks and voluminous dresses, it’s their focus on next generation materials that sets them apart. With their Ganni Labs project, the brand takes sustainability seriously, seeking to develop new, more responsible materials which it uses in its collections.
SHOP GANNI
Paloma Wool
Paloma Wool’s origins as an Instagram art project underline its eclectic appeal to this day. Based in Barcelona, founder Paloma Lanna initially started the brand as an art project exploring multidisciplinary media, but the brand gradually evolved into a modern, experimental and highly covetable fashion brand.
Describing her aesthetic as “free and organic”, Lanna’s creations for Paloma Wool combine artistry and elegance in an eye-catching, often daring aesthetic that has captured the imagination, and wardrobes, of legions of devoted fans. While the brand’s namesake knits are a perennial must-have, sheer ruching, cut-outs and bold silhouettes have also cemented themselves as Paloma signatures.
SHOP PALOMA WOOL
Peachy Den
If Ganni brought Scandi-girl style to the masses, Isabella Whetherby’s London-based brand, Peachy Den, is rapidly on the way to doing the same for Brit-girl style. Resplendent with the 90s and 00s references that defined Whetherby’s younger years, the brand has catapulted into the spotlight thanks to it’s playful, optimistic and versatile collections, plus a distinctly British sense of humour.
“[We are] creating clothes that are designed by the women who wear them, our aesthetic is feminine-centric but not overtly,” Whetherby tells Liberty. “Ideas taken from girlhood-era style are contrasted with crisp, sporty detailing through unexpected fabrications or colouring.”
Their latest launch, a collaboration with comedian and presenter Amelia Dimoldenberg only cements their status as the cool girl's brand to covet.
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