The Cult Brands Causing a Stir at Liberty
Meet the contemporary designers making waves in Liberty’s womenswear halls
By: Harriet BrownRead more
The Cult Brands Causing a Stir at Liberty
Meet the contemporary designers making waves in Liberty’s womenswear halls
By: Harriet Brown
With a new season of style well underway here at Liberty, we're taking the opportunity to shine a spotlight on a handful of the names that grace our fashionable halls. Each brand hand-selected by our team of expert buyers for their unique aesthetics, innovative design credentials and, crucially, their covetable clothing creations.
Head to Liberty's Second Floor, and you'll find yourself in our contemporary world: our selection of the modern makers, rising names and next generation stars deserving of a place in your wardrobe. Not only that, but you'll discover our curation of the world's most-wanted brands. The cult creators causing a stir, making a scene and garnering legions of devoted fans with their innovative new take on the fashion world. From the hotly anticipated relaunch of Topshop at Liberty, to Ganni's leopard print revolution and Peachy Den's take on British nostalgia: these are the names you need to know.
Ganni
It wouldn’t be a cult brand round-up without the original cool girl brand. Founded by a Danish gallerist in 2000, its rise to cult status began in 2010, when Ditte and Nicolaj Reffstrup took the helm of the Copenhagen based brand. Beloved for their irreverent, tongue in cheek styles, bold and billowing silhouettes and signature Scandi insouciance – with just a hint of rebellion thrown in for good measure – the Ganni-girl is a force to be reckoned with.
While Ganni’s signature styles include leopard print denim, heritage checks and voluminous dresses, it’s their focus on next generation materials that sets them apart. With their Ganni Labs project, the brand takes sustainability seriously, seeking to develop new, more responsible materials which it uses in its collections.
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Ganni
Basic Jersey Cherry Relaxed T-shirt
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Ganni
Floral Satin Maxi Dress
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Ganni
Small Bucky Crossbody Bag
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Ganni
Black Banana Alpaca-Blend Jumper
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Ganni
Leopard Betzy Cropped Jeans
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Ganni
Neppy Denim Vest
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Ganni
Black Pinstripe Blazer
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Topshop at Liberty
One of the London fashion scene's most iconic and beloved names is back. Just footsteps away from the brand's former home in 212 Oxford Street (affectionately known as 'Big Topshop'), the brand that launched a generation's fashion obsession has made its grand return in Liberty's Tudor halls.
Renowned for their selection of denim - then, the second-skin Joni jeans, now an array of covetable relaxed styles - and an unmatched ability to tap into the fashion zeitgeist, the Liberty edit features statement outerwear, knits and slinky dresses both nostalgic and contemporary. Cult then, cult now.
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TOPSHOP
Faux Leather Patchwork Zip Jacket
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TOPSHOP
Green Knitted Alpaca Boxy Jumper
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TOPSHOP
Blue Black Barrel Jeans
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TOPSHOP
Avocado Lace Insert Racer Midi Dress
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TOPSHOP
White Stripe Faux Fur Collarless Mid-Length Coat
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TOPSHOP
Deep Blue Column Mid-Rise Jeans
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TOPSHOP
Otter Cinch Low-Rise Jeans
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Paloma Wool
Paloma Wool’s origins as an Instagram art project underline its eclectic appeal to this day. Based in Barcelona, founder Paloma Lanna initially started the brand as an art project exploring multidisciplinary media, but the brand gradually evolved into a modern, experimental and highly covetable fashion brand.
Describing her aesthetic as “free and organic”, Lanna’s creations for Paloma Wool combine artistry and elegance in an eye-catching, often daring aesthetic that has captured the imagination, and wardrobes, of legions of devoted fans. While the brand’s namesake knits are a perennial must-have, sheer ruching, cut-outs and bold silhouettes have also cemented themselves as Paloma signatures.
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Paloma Wool
Silk Archive Trousers
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Paloma Wool
Litam Double-Layered Top
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Paloma Wool
Rory Cotton Jacquard Dotted Top
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Paloma Wool
Dain Suit Trousers
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Paloma Wool
Sato Asymmetric Silk Top
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Paloma Wool
Crowd Studded Boyfriend Denim Trousers
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Paloma Wool
Stress T-Shirt
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Peachy Den
If Ganni brought Scandi-girl style to the masses, Isabella Whetherby’s London-based brand, Peachy Den, is rapidly on the way to doing the same for Brit-girl style. Resplendent with the 90s and 00s references that defined Whetherby’s younger years, the brand has catapulted into the spotlight thanks to it’s playful, optimistic and versatile collections, plus a distinctly British sense of humour.
“[We are] creating clothes that are designed by the women who wear them, our aesthetic is feminine-centric but not overtly,” Whetherby tells Liberty. “Ideas taken from girlhood-era style are contrasted with crisp, sporty detailing through unexpected fabrications or colouring.”
Their latest launch, a collaboration with comedian and presenter Amelia Dimoldenberg only cements their status as the cool girl's brand to covet.
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Peachy Den
Deba Onyx Midi Skirt
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Peachy Den
Amelia Flirt T-Shirt
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Peachy Den
Amelia Bandeau Pale Aqua Mini Dress
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Peachy Den
Cindy Lipstick Long Sleeve Top
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Peachy Den
Gigi Slim-Leg Dark Rinse Jeans
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Peachy Den
Amelia Metallic Knitted Top
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Peachy Den
Kylie Olive Skort
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