The Beauty Briefing: Episode 1
On our new Beauty podcast, Vyrao’s Yasmin Sewell and Commune’s Kate Neal discuss building brands with intention
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The Beauty Briefing
On our new Beauty podcast, Vyrao’s Yasmin Sewell and Commune’s Kate Neal discuss building brands with intention
Coming from backgrounds in fashion, both women stumbled into the beauty industry by chance. Their goal was to create brands that felt deeper, driven by a spirit of energy and community. For Vyrao, that meant a collection of fragrances that targets emotions and energy through scent, colour, crystals and science-backed natural ingredients. For Commune, the Somerset-based skincare brand seeks to simplify daily rituals through beautiful design and ancient wisdom.
In this conversation, Kate and Yasmin discuss everything from creating a visual world, to designing packaging and telling an authentic story in a crowded commercial marketplace. Watch the conversation above or on Liberty's YouTube channel, and stay tuned for more episodes of the Beauty Briefing, coming soon.