Inspired by LBTY: Zephirine by Bellamy Jean
The textile artist and designer turns her needle to Liberty LBTY. Fragrance’s luscious, woody scent
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Inspired by LBTY: Zephirine by Bellamy Jean
The textile artist and designer turns her needle to Liberty LBTY. Fragrance’s luscious, woody scent
By: Team Liberty
A deep-rooted passion for artistic expression lies at the heart of Liberty, from the Tudor foundations of our store upwards and outwards. The exquisite world of Liberty’s LBTY. Fragrance is no exception, guided by a passion for creativity and collaboration, celebrating history and heritage with an eye to the future.
And what better way to explore the intricacies of the Liberty’s LBTY. Fragrance collection than by continuing our close collaboration with the creative world? This year, we’re tasking a series of contemporary creatives with reimagining each scent through their unique artistic media as part of our Inspired by LBTY. series.
Bellamy Jean’s fascination with sewing began in the back room of her mother’s lingerie shop in Melbourne, Australia. Surrounded by fabric, embroidery and artisans from her earliest years, her progression into a textile artist and designer, specialising in hand embroidery, seems almost foretold.
Today, Bellamy Jean’s work often focuses on the ethereal – with the art of alchemy and symbolism of global religions inspiring her work, and her colourful palette inspired by the works of Hilma af Klint, Joseph Albers, and Alexander Calder.
Here, she turns her attention to Liberty LBTY. Fragrance’s lush, woody, fig scent: Zephirine – with enticing results.
Inspired by LBTY: Zephirine by Bellamy Jean
Shaped by the Stars by Bellamy Jean
When did you first start designing, and what drew you to textiles?
Since I was a child, I’ve always known I wanted to work with fabric. My mother had a lingerie shop on Chapel Street in Melbourne, and we lived above it. I would spend hours watching the girls in the back of the shop sewing pieces of silk together. One of my earliest memories is sitting on one of their laps and being taught how to use a sewing machine. I’ve been surrounded by embroidery and fabric for as long as I can remember.
How would you describe your approach to creation? Does it start with research or with making?
My approach varies, but it usually begins with a drawing or a watercolour to capture a sense of colour and texture. I’ll then spread everything out on the floor and start pairing fabrics and tones together. Once the imagery begins to take shape, I start researching — exploring meanings, symbolism and the direction I want the piece to take.
Alchemy and symbolism play a big part in your work. How do they inform your practice?
I’ve always been drawn to religious iconography and the visual language of alchemy. Those images carry such deep meaning and layers of symbolism. They allow me to tell stories that feel universal but still very personal.
Who are some of your artistic influences?
One of my main inspirations is Hilma af Klint. I love her use of colour, the scale of her work, and the way it feels like you could walk inside her paintings and experience her thoughts. Her use of spirituality within her art really resonates with me — you might not notice it at first glance, but once you understand the meaning behind it, the work opens up in a profound way.
Your work often has a strong narrative element. How do you weave storytelling into your pieces?
For me, the scent Zephirine acted as a lightning rod for my creative process. It became a focal point that allowed me to channel the strongest parts of my artistic self into Shaped by the Stars. The imagery tells a story of creation — the border is filled with symbols inspired by tarot, alchemy and religious iconography, allowing the viewer to create their own narrative.
Can you tell us more about the symbolism within Shaped by the Stars?
I tend to work in circles — a reflection of the cyclical nature of life, death and everything in between. The fig tree at the centre of the piece holds deep symbolic meaning across many cultures and religions, which made it the perfect focal point.
Textiles and tapestries have always been a form of storytelling, and I wanted to echo that tradition. I was also inspired by Jacobean embroidery, which influenced the style of the fig tree. Each of the small, postcard-sized pieces around it draws from tarot art — each image tells its own story, open to the viewer’s interpretation.
How did the scent Zephirine influence your design?
The fragrance immediately inspired me — its depth and warmth shaped the colour palette and tone of the work. The scent felt like a journey, and I wanted my piece to reflect that sense of discovery and transcendence.
How does the fragrance make you feel?
It makes me feel special. I don’t usually wear perfume, but I’ve been wearing Zephirine while working on Shaped by the Stars. It makes me feel beautiful and creative — it’s as though it unlocks something in me.
Tell us about the title, Shaped by the Stars.
Shaped by the Stars is derived from my love of Mother Nature and the spirituality beyond. I hope it helps people to transcend somewhere otherworldly, much like Zephirine does for me. It brings together all the elements I’ve been exploring in my recent work — a celebration of nature, spirituality and the unknown.
How did your relationship with Liberty begin?
I’ve been visiting Liberty since I was a child. I remember my mother buying beautiful navy velvet cushions with yellow print — I can still picture them now. Working with Liberty feels incredibly validating; it’s one of the few high street institutions that truly supports independent artists, designers and makers.
Liberty has always been a source of inspiration for me — a place where you can find unique, beautiful things. Creating this piece for them feels like coming full circle. It’s as though everything I’ve been working towards has culminated in this tapestry.
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Zephirine Eau de Parfum 8ml
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Liberty LBTY. Fragrance
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Wild Rosinda Eau de Parfum 100ml
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Hera Reigns Eau de Parfum 100ml
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Liberty LBTY. Fragrance
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Vine Thief Eau de Parfum 100ml
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