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Sam McKnight's life in fragrance

Sam McKnight's Life in Fragrance

From lost loves to signature scents, renowned hairstylist Sam McKnight shares his hero perfumes and most memorable moments wearing them
By: Maddi John

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Sam McKnight's Life in Fragrance

Sam McKnight's Life in Fragrance

From lost loves to signature scents, renowned hairstylist Sam McKnight shares his hero perfumes and most memorable moments wearing them

By: Maddi John

With over 40 years in the industry, super stylist Sam McKnight is the man behind some of the world’s most iconic hairstyles and has worked with many VIP clients, including Princess Diana, Chanel, Kate Moss, and many, many more. Luckily for us, Sam turned his talents to creating haircare, launching his own brand, Hair by Sam McKnight – a curated collection of haircare must-haves, from styling saviours to hydration heroes.

So what does the renowned hairstylist to the stars spritz every morning? We sat down with Sam to find out his favourite scents through the years…

Read More: How to Get Wavy Hair, According to Sam McKnight

The First Fragrance I Ever Loved Was…

Brut. It was one of the first if not the very first fragrance I wore – I would have been a teenager and it was a classic.

The Best Day of My Life Smelled Like…

I could never say what the best day of my life was, I mean the best may still be yet to come, but, every day when I walk into my garden I love the scent of the roses and Jasmin, and this year has been rather spectacular for my roses.

My Current Signature Scent Is…

Dior Eau Sauvage. I have been wearing it for years and no matter how many short lived dalliances I have with other fragrances I always come back to this one.

The Next Perfume I'd Love to Wear Is...

Now it’s not quite a perfume (yet)... but I love the fragrance in my own product collection, Hair by Sam McKnight. It’s a fine fragrance created by the incredible perfumer Lyn Harris from Perfumer H. It has a fresh, green, woody, botanical scent, it’s floral but not in the traditional sense. I work with my products every day so I feel as if I’m enveloped by it like a great fragrance should do and I never tire of it.

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The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer