In Appreciation of: Dizziak's Body Scrub
The perfect body scrub doesn’t exi-. Actually, it does, and it’s taking a coveted spot in Liberty’s illustrious Hall of Fame
Make way for Dizziak Body Scrub, £24, the new hero from the brand that changed haircare. Amassing superstar fans like Serena Williams and Dua Lipa, who loves Dizziak so much she invested in it, this homegrown London brand has moved seamlessly into body care and created yet another must-have product. Balancing effective exfoliation with intense hydration, this body exfoliator hero your key to perfectly prepped, happy skin.
The Rise to Fame
Dizziak first brought its market-changing ethos to hair when it launched in 2018 with its slogan “all hair is different”. Founded by Nigerian-Italian Londoner Loretta De Feo, the brand is all about celebrating difference, inclusivity and championing elegant formulations offering powerful head-to-toe hydration for all. De Feo wanted to be able to buy the perfect products for her multi-textured hair on the high street, and when she couldn’t find them, she created Dizziak. The products balance nourishing, deep hydration without overloading hair.
Now, Dizziak has taken the technology that goes into its hair products and applied it to the often-neglected skin on our bodies for the same deep moisture without heaviness. This isn’t a typical scrub, preparing your skin for moisturiser – it’s skincare. Moisture-grabbing glycerin is blended with silky, emollient babassu oil to glaze the skin and reinforce its natural barrier. A powerful (but never harsh) exfoliant developed from the hulls of rice grains wakes skin up and sloughs away dullness, creating your smoothest, softest ever skin.
The Star Quality
More than just a very effective cleansing exfoliator (though it is that too), Dizziak Body Scrub focuses on boosting skin moisture and hydration, using a complex of ingredients called Duraquench IQ SA to help your skin retain moisture and boost its natural barrier function. It’s an instant recipe for plump, glowing, and comfortable skin.