In Appreciation of Trinny London’s Plump Up

For those in search of hydrated, radiant and, yes, plump looking skin: hyaluronic acid is the holy grail of skincare ingredients. But, with so many hyaluronic acid-based serums and creams proliferating on the beauty shelves, it takes something seriously special for one to be inducted into the Hall of Fame. With its combination of hyaluronic acid and a unique, four-peptide complex, Trinny London’s Plump Up serum goes above and beyond when it comes to formulation, innovation and, crucially, results. Legions of fans already agree that this so-called miracle worker is a skincare wonder to behold.

Such is her place in British culture, Trinny Woodall, the founder of Trinny London, truly needs know introduction. Since turning her expert eye to skincare in 2017 with the launch of her brand, she has showcased her knack for understanding what women really want in their skincare and makeup. No-nonsense, effortless and high-impact formulas that add a confidence boosting, luxurious and playful step to your daily routine. And boy has it been a success.

In combining the deeply hydrating properties of hyaluronic acid with a considered cocktail of peptides, Plump Up targets numerous skin challenges all in one. The hyaluronic acid helps plump skin, while the peptides are selected to support collagen and elastin production, making for skin that’s strong, resilient, healthy and bouncy. Need convincing? Clinical trials show the serum can increase elasticity by up to 63%.

With sleek bottles, elegant vessels and eye-catching containers abound: the modern beauty shelf is akin to a work of art. Not only do Trinny London’s creations fit right in with their refined aesthetic, but they’re refillable too – yet another reason to love this exhibition-worthy, much loved serum.