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Venn Vitamin B Activated All-in-One Concentrate Review

Venn Vitamin B Activated All-in-One Concentrate Review

Liberty staff get to grips with the K-beauty inspired multi-correctional cream
By: Sarah Dancer

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By: Sarah Dancer
VENN Vitamin B Activated All-in-One Concentrate
Tried and Tested

VENN Vitamin B Activated All-in-One Concentrate

Liberty staff get to grips with the K-beauty inspired multi-correctional cream

Shop VENN
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The world-famous Korean beauty routine may prove fruitful in all its 12-step glory, but modern lifestyles lose out to its lengthy technique. Enter VENN: the industry-disrupting skin care brand based on over 20 years of research, its objective to make amazing skin achievable for all. Vitamin B Activated All-in-One Concentrate is the crown jewel of the collection, promising to eliminate the need for layering, while exceeding the benefits. Its secret? Bespoke, cutting-edge science – three proprietary technologies, to be precise – activated by clean, safe and pure active botanicals. To shed light on the clinical trials, we've recruited our in-house beauty buffs for two weeks of testing – and the results only illuminate the statistics…

"My usual 20-minute routine was reduced to less than five"

Sarah, 29, oily/blemish-prone skin

The lightweight cream-balm texture is amazing – my skin felt instantly soft and it didn’t leave a greasy film as skin care so often does on my oily skin. After a few days my complexion was noticeably brighter and more even toned (I even got compliments!). But, the best thing for me was the time it saved. It really does effectively replace every single step after cleanser, so my usual 20-minute routine was reduced to less than five.

"Vitamin B helped ease my brown spots"

Jess, 33, dry skin

I find my usual skin care routine overwhelming; a mix of serums, oils and SPF moisturiser to target dry, starting-to-age skin that’s prone to hyperpigmentation. This product sounded very appealing – especially as I was holidaying at the time of testing. A couple of days in my skin felt soothed and hydrated. Vitamin B helped ease my brown spots, which I assume would improve after prolonged use. The only downside was having to apply additional SPF in the daytime.

"I will be investing in another bottle!"

Liz, 48, normal/dry skin

I used this product morning and night for two weeks and noticed a change in my overall skin tone. My skin feels soft and hydrated right up to bedtime and I loved the smell and feel – a small amount goes a long way. At no time did I feel the need to use any additional products like eye creams or serums; this product really does it all – and being older I am tough to please! I will be investing in another bottle!

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A hand squeezes charcoal black exfoliator out of a pale sage green tube

The Ultimate Grown Alchemist Beauty Routine

Looking to test drive the antipodean brand’s hero formulas? Here’s where to start…
By: Harriet Brown

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By: Harriet Brown
Fee Greening holds her artwork standing outside a red and green woodland cabin

Inspired by LBTY: Ianthe Oud by Fee Greening

The dip pen and ink illustrator turns her ethereal eye to Liberty LBTY. Fragrance’s enticing oud.
By: Harriet Brown

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By: Harriet Brown
The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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A woman's face appears with a turquoise device adminstering a skincare service

The New Skin Tech to Try with Dr. David Jack

As his new clinic opens in store, the renowned aesthetics doctor and brand founder talks Liberty through the latest innovations in skin health
By: Harriet Brown

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By: Harriet Brown
An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Yasmin Sewell, who has short dark brown curly hair and wears a purple t-shirt, sits in front of a wall of posters from her brand Vyrao, each showing a fragrance bottle in front of vibrant ombre washes of colour

Yasmin Sewell’s Vyrao Vision

The fragrance brand founder talks us through her transformational approach to scent, mood and emotion
By: Harriet Brown

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By: Harriet Brown
Violette wears a dressing gown and flips through a skecthbook

Violette’s Life in Art

As VIOLETTE_FR arrives in the Beauty Studio, founder Violette talks Liberty through a life and brand shaped by art, creativity and a creative expression
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
A selection of gift ideas for the best christmas beauty gifts from Liberty

The Ultimate Beauty Lovers’ Gift Guide

No-one knows beauty like Liberty, so allow us to lend a helping hand with a round-up of our favourite beauty gifts from the Liberty Beauty Hall.
By: Team Liberty

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Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Model with Jones Road Miracle Balm

Get Ready with Liberty

Whether you need a full beauty ritual, a quick desk-to-dancefloor transformation or a few on-the-go essentials, Liberty has everything you need
By: Team Liberty

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Dr Maryam Zamani and Dr David Jack

The Beauty Briefing: Episode 2

Tweakments, regenerative skincare and more: Watch Dr David Jack and Dr Maryam Zamani on our new Beauty podcast
By: Georgia Graham

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By: Georgia Graham
Violette Serrat, the founder of VIOLETTE_FR sits on an ornate chair in a pale pink room. She is wearing a smart jumper over a crisp white shirt with layered gold necklaces

In the Studio with VIOLETTE_FR

As the cult French brand makes its debut in Liberty’s Beauty Studio, founder Violette Serrat invited us to explore her artistic world
By: Team Liberty

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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Two of Abel's natural fragrances

Inside Abel’s Natural Fragrance Revolution

Overflowing with innovation, science and stellar credentials: this New Zealand born brand is natural: but not as you know it
By: Harriet Brown

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By: Harriet Brown
A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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A Selection of the Liberty Beauty Kits available for Christmas 2024

The Liberty Beauty Kits to Buy this Christmas

Miss out on the Liberty Beauty Advent Calendar? Fear not: we have just the thing...
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer