Shopping bag

A button to close the app tray panel
A button to close the app tray panel

Filter Results

Wish List

A button to close the app tray panel
Liberty Lab Notes: Niacinamide

Meet Niacinamide, Skincare's Most Versatile Ingredient

Hydrating, calming, brightening, smoothing, strengthening – is there anything niacinamide can’t do? Liberty finds out
By: Shannon Peter

Read more

Meet Niacinamide, Skincare's Most Versatile Ingredient

Meet Niacinamide, Skincare's Most Versatile Ingredient

Hydrating, calming, brightening, smoothing, strengthening – is there anything niacinamide can’t do? Liberty finds out

By: Shannon Peter

Step aside, retinol. Stand down, vitamin C. There’s a new darling of the skincare world that boasts quite the list of benefits: niacinamide. Also known as vitamin B3, it has long appeared on ingredients lists, yet it's only recently that niacinamide has received such widespread (and vocal) acclaim. Why? Because there’s very little this ingredient can’t do for skin. Just take aesthetic skin doctor and brand founder Dr. Barbara Sturm's word for it...

What Is Niacinamide?

Not just a wonder skincare ingredient, niacinamide is a vital nutrient for the entire body. “Niacinamide is a water-soluble form of vitamin B3 that supports many cellular processes,” explains Dr. Sturm. “It helps the healthy functioning of fats and sugars in the body and maintains healthy cells, helping to reduce acne, improve joint flexibility, and treat hyperpigmentation.” The problem is, it’s not stored in the body, so it needs to be supplemented through the diet. “It's found in foods including meat, fish, milk, eggs, green vegetables, and cereals,” Dr. Sturm continues. “It can also be applied topically to help prevent and reduce skin concerns including enlarged pores, fine lines and wrinkles, uneven texture and discoloration and acne.”

What Are the Benefits of Niacinamide?

The fact that niacinamide can do so much makes you wonder why it’s only recently received the same hype afforded to ingredients like retinol, skincare acids and vitamin C. “Topical vitamin B3 has multiple benefits and powerful anti-inflammatory properties; it not only helps to control excess oil on the skin, helping to visibly refine and reduce the look of enlarged pores, but also helps smooth the appearance of fine lines and wrinkles, improves uneven skin tone, restores radiance, strengthens the natural skin barrier, and renews the skin’s surface, reducing the effects of environmental damage.” It’s excellent at preventing moisture loss, too, helping to support the natural production of ceramides.

How Do You Use Niacinamide in Your Routine?

While you will find some moisturiser formulas that contain niacinamide, the ingredient is most commonly found in serum-form, and can be used in both your morning and night time routines. It’s best applied onto freshly cleansed (and exfoliated, if you opt for this step) skin, before heavier moisturisers, oils or SPF.

The Best Niacinamide Skincare Products

Do bear in mind that not all niacinamide skincare products were made equal. “There are different qualities of niacinamide, and concentrations used,” Dr. Sturm explains. “Before using a vitamin B3 product it is important to check the concentration as well as the amounts of residual nicotinic acid which is determined by the quality of the ingredient. The optimal concentration depends on the quality, so it varies. As a basic rule, vitamin B3 up to 5% is normally well tolerated by the skin.”

Dr. Barbara Sturm set out to make the ultimate niacinamide formula when she came up with The Better B Niacinamide Serum, £110. “It’s a potent ingredient complex that includes ectoin, an amino acid which helps to protect against environmental hyperpigmentation and premature skin ageing, plankton which helps strengthen the skin barrier, boost hydration, and support the skin’s natural restorative processes, and panthenol, an ultra-hydrating ingredient that also has soothing properties.”

Discover More

The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

Read more

An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

Read more

Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

Read more

Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

Read more

A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

Read more

By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

Read more

Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

Read more

Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

Read more

A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

Read more

Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

Read more

By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

Read more

By: Amy Falconer