Crafted in Denim: The Liberty Edit
Step into Liberty’s pick of the finest names in indigo
By: Harriet BrownRead more
Crafted in Denim: The Liberty Edit
Step into Liberty’s pick of the finest names in indigo
By: Harriet Brown
Introducing our denim pioneers. Liberty's hand-picked edit of brands whose denim expertise resounds in every thread. Craftsmanship honed in the warp, the weft, the selvedge and silhouette, from the dye to details: denim artistry abounds.
For afficionados, denim is more than just a fabric - it's a cultural thread that weaves together stories of resilience, reinvention, and self-expression. With a rich history born in hardy workwear fabrics from the French city of Nimes (hence the name: de Nimes), and shaped by generations of creators, innovators and curious minds – denim is a symbol of the craft it represents.
Join us this season, as we take a tour of the brands where artisanal craftsmanship meets modern silhouettes in our curated pick of the denim names to know.
LEVI'S
You’d be hard-pressed to find a denim brand more recognisable that Levi’s. Founded in 1853, they’re responsible for the most enduring cuts of all time, most notably the iconic 501s®. Blending heritage craftsmanship with contemporary design and restrained nods to the trends, Levi’s remains the go-to brand for authentic denim.
Levi's
501® '90s Ankle Jeans in Sweetest Taboo
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Levi's
Ribcage Wide-Leg Jeans in Polar Perimeter
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Levi's
‘90s Western Piece Trucker Jacket
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Levi's
501® '90s Jeans in Blacktop
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Levi's
728 High Rise Wide-Leg Jeans in Retro Rinse
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Levi's
Spade Trench Coat
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Levi's
Baggy Dad Linen-Denim Jeans in Heavy Check
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PAIGE
Driven by the mantra “great fit never goes out of style”, founder Paige Adams-Geller created her eponymous denim brand in the pursuit of the perfect pair of jeans. As a former fit model, Adams-Geller spent years mastering the details and techniques that lie behind the perfect fitting pair of jeans, founding her brand in 2004 to take her denim innovations to the next level. With fit as the foundation, today Paige is renowned for its unique fusion of comfort, impeccable quality and effortlessly flattering creations: in denim and beyond.
Shop PaigePaige
Leenah 32” Wide-Leg Jeans in Praline
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Paige
Anessa Wide-Leg Jeans in Rock Show Distressed
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Paige
Anessa Puff-Sleeve Jumpsuit
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Paige
Lennox Slim Fit Inkwell Jeans
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Paige
Lennox Sheldon Jeans
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NEUW
With an off-duty appeal and a distinctly cool cuts, Sydney-based label, Neuw, is a long-standing favourite for those-in-the-know. Founded by three friends who bonded over their shared love of great denim and alternative music, the brand creates ultra-flattering fits you’d imagine the 2025 version of a Rolling Stone to wear.
Neuw
Lou Slim Jeans in Odyssey
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Neuw
Iggy Skinny Jean
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Neuw
Lou Slim Jeans in Forever Black
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Neuw
Lou Slim Destination Jeans
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Neuw
Iggy Skinny Jeans in Perfecto
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Neuw
Julian Flare Jeans in Rio
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DALA
London born denim studio DALA fuses the cultures of London – where the brand’s studio is based – and Paraguay – where they partner with a pioneering denim manufacturer. Focusing on 100% rigid denim in timeless, flattering cuts, each piece is designed to last a lifetime, transcending trends to become all-time staples.
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Broken Denim Hurricane Corset
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DALA
Cocoon Bustier Dress
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DALA
Tie Front Sling Worn Ink Jeans
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DALA
Sling Hurricane Jeans
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DALA
Isle Smoke Blue Jeans
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DALA
Twisted Alley Hurricane Jeans
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E.L.V. DENIM
Standing for East London Vintage, E.L.V Denim does things differently: crafting each and every piece from 100% upcycled materials. Founded by stylist and fashion editor Anna Foster in 2018, the brand’s signature patchworked pieces have become a favourite of the artistic jeans-wearer – thanks to their exceptional quality and one-off sensibility.
Shop E.L.V. DenimE.L.V. Denim
Freya Wide-Leg Jeans
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E.L.V. Denim
Odette Jeans
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E.L.V. Denim
Willow Denim Shirt Dress
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E.L.V. Denim
Lola Poplin Short-Sleeve Top
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RAG & BONE
A distinct New York attitude runs through Rag & Bone’s denim creations. Founded in the city in 2002, the relaxed, rebellious, rock and role aesthetic has powered the brand to the denim spotlight. If you’re in pursuit of a modern classic take on jeans: look no further.
Rag & Bone
Miramar Terry Sofie Kimber Wide-Leg Trousers
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Rag & Bone
Shea Relaxed Straight Jeans in Ecru
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Rag & Bone
Fit 2 Authentic Stretch Slim Jeans in Minna
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Rag & Bone
Fit 2 Authentic Stretch Slim Jeans in Carter
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Rag & Bone
Featherweight Logan Wide-Leg Jeans in Audrey
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Rag & Bone
Featherweight Logan Wide-Leg Jeans in Black
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Rag & Bone
Charlie Ankle-Length Barrel Jeans in Twitri
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