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Dream of beachfront living and lounging in snug cashmere sweaters? Grab a glass of Chablis and let Liberty share the low-down on a new trend that’s very you.
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coastal grandma coastal grandma

Why the World is Embracing Coastal Grandma Chic

Dream of beachfront living and lounging in snug cashmere sweaters? Grab a glass of Chablis and let Liberty share the low-down on a new trend that’s very you.
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By: George Elliot

Why the World is Embracing Coastal Grandma Chic

Why the World is Embracing Coastal Grandma Chic

Dream of beachfront living and lounging in snug cashmere sweaters? Grab a glass of Chablis and let Liberty share the low-down on a new trend that’s very you.

By: George Elliot

Have you heard of Coastal Grandma Chic, the light and breezy fashion trend that’s sweeping social media? Coined by TikToker Lex Nicoleta, this easy-going, very American aesthetic is all about channelling your inner Nancy Meyer rom-com character (think: Diane Keaton in Something’s Gotta Give or Meryl Streep in It's Complicated) and dressing in discreetly luxurious fashion, all while sipping chilled chardonnay on your sea-front veranda. Granted, the latter may take a little imagination, but it does sound heavenly, right? So, how do you go about achieving this trending aesthetic? Just look to our editor-approved guide for help.

Layer Up in Comforting Style

Comfort and understated luxury are key to this trend. Think cashmere and plush wool knits, nautical stripes, loose-fitting t-shirts and crisp shirting – all layered to perfection. To reflect the airiness of the Coastal Grandma’s seaside sanctuary, opt for tops in whites, beige and delicate hues like Liberty’s Lodden Fitted Shirt, £135 with Totême’s Merino Wool Zip Knit Jumper, £300 tied loosely around your neck.

Wear the Trousers

Preferring the fuss-free to the froufrou, plain tailored trousers and loose-cut jeans are definite wardrobe staples for the Coastal Grandmother. Continuing with the neutral colour scheme for that breezy and timeless feel, look to Carly's High-Rise Wide-Leg Jeans in ecrus, £240 or choose a pair of Flared Silk Trousers by Eskander, £795 for a touch more opulence.

Bags for Coastal Life

Coastal Grandmas love romantic trips to the beach, perusing farmers markets and filling their shaker-style kitchens with blooms from the local flower shop. This means having a bag to hand that is tastefully luxurious and yet practical enough to hold all their essentials. With the tote and bucket being the definitive bags of the trend, pick up HEREU's Calella Canvas Tote Bag, £300 or Chloé's Woody Tote Bag, £790 before you head out.

The Elevating Extras

While largely clean and minimal, the Coastal Grandma trend is incomplete without its finishing flourishes. For those sun-dappled strolls, shield from the rays underneath a Picnic Cotton Bucket Hat by La Veste, £120 and behind a pair of Gucci Acetate Oversized Cat-Eye Sunglasses, £215. And when the breeze inevitably takes on a chill? Wrap yourself up in a Max Mara Serra Cape, £520. Total Coastal Grandma chic achieved.

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