AW21 Fabrics: The Atelier Shoot
Couture storytelling with Liberty Fabrics, in the new-season atelier shoot.
To showcase Autumn/Winter 2021’s The New Collectables collection, Liberty Fabrics staged an atelier shoot with freelance designer and art director Alexa Papavasileiou, who moved to London after training in Paris as a womenswear designer, working in the atelier teams for fashion houses such as Lanvin and Giambattista Valli. For this photo shoot Papavasileiou worked with a close-knit team including our Liberty Fabrics Design Director Mary-Ann Dunkley – organically draping, cutting and pinning, to capture the fluidly imaginative couture possibilities of Liberty Fabrics.
Couture fitting is all about working with the moment, with a certain feeling, creating a dialogue with the fabric – it always tells you how it wants to drape.
The atelier is the place where fabrics are transformed and take on their new life. The work of the textile design team is done, but the creative journey continues in the hands of designers, sewers, tailors and photographers, to capture the magic.
In the Atelier shoot, we played with notions of abstraction and movement. Our vison was to focus on expressing the potential of each design, and how it can inspire a certain kind of garment style without being prescriptive.
A mannequin is useful to show scale and proportion, but the model helps us to see how movement can create shapes – this is when the fabric really starts to show off!