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How to Look Polished in Minutes, According to Gucci Westman

The esteemed makeup artist and brand founder shares her failsafe shortcuts to glow
By: Shannon Peter

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How to Look Polished in Minutes, According to Gucci Westman

How to Look Polished in Minutes, According to Gucci Westman

The esteemed makeup artist and brand founder shares her failsafe shortcuts to glow

By: Shannon Peter

In a hurry? Us too. With breakfast to be eaten, outfits to be chosen, hair to be corralled and maybe even limbs to be stretched, mornings can be fairly fraught. So much so, that a laborious makeup routine is entirely out of the question. Instead, what’s needed is a few failsafe makeup tricks that’ll make haste of your precious morning minutes, yet ensure you put your best face forward as you emerge from the front door. Who better to ask than Gucci Westman, world-renowned makeup artist and the founder of Westman Atelier, a concise edit of easy-to-use formulas made for modern, time-poor makeup wearers. Here, she shares her guide to always looking polished – at speed.

First, Base

Achieving your glow starts with establishing a consistent skincare routine because a smooth and hydrated base makes a big difference with makeup. I recommend using Skin Activator after cleaning your face in the morning and at night, and exfoliating weekly.

Fresh Face

For makeup, always start with our Vital Skin Foundation to ensure the overall effect is fresher. Then, you can use our Sun Tone Bronzing Drops and our Lit Up Highlight Stick on the temples, cheekbones, and bridge of the nose for a warm, lit-from-within glow.

Blur the Blush

It is important to create a good starting point – evening out your skin tone and using the right skincare and foundation is important. Our new The Powder Duos formula is super blurring, which is so nice because it smooths out imperfections and makes your skin seem more even.

Keep It Clean

As for the eyes, for me, a polished look would be a clean application of mascara and applying everything so it feels blended and precise, not messy or smudgey. A liquid liner always helps create a more elevated look that is more refined.

Fix Up, Lips Sharp

After applying colour, you can use our Spot Check Brush with our Vital Skin Foundation Stick to go over any mistakes and for a more refined look.

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A hand squeezes charcoal black exfoliator out of a pale sage green tube

The Ultimate Grown Alchemist Beauty Routine

Looking to test drive the antipodean brand’s hero formulas? Here’s where to start…
By: Harriet Brown

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By: Harriet Brown
The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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A woman's face appears with a turquoise device adminstering a skincare service

The New Skin Tech to Try with Dr. David Jack

As his new clinic opens in store, the renowned aesthetics doctor and brand founder talks Liberty through the latest innovations in skin health
By: Harriet Brown

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By: Harriet Brown
An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Violette wears a dressing gown and flips through a skecthbook

Violette’s Life in Art

As VIOLETTE_FR arrives in the Beauty Studio, founder Violette talks Liberty through a life and brand shaped by art, creativity and a creative expression
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Dr Maryam Zamani and Dr David Jack

The Beauty Briefing: Episode 2

Tweakments, regenerative skincare and more: Watch Dr David Jack and Dr Maryam Zamani on our new Beauty podcast
By: Georgia Graham

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By: Georgia Graham
Violette Serrat, the founder of VIOLETTE_FR sits on an ornate chair in a pale pink room. She is wearing a smart jumper over a crisp white shirt with layered gold necklaces

In the Studio with VIOLETTE_FR

As the cult French brand makes its debut in Liberty’s Beauty Studio, founder Violette Serrat invited us to explore her artistic world
By: Team Liberty

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer