In Appreciation of: Trish McEvoy’s High Volume Mascara
Liberty’s Beauty Hall of Fame celebrates the perfect lash with its newest inductee
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In Appreciation of: Trish McEvoy’s High Volume Mascara
Liberty’s Beauty Hall of Fame celebrates the perfect lash with its newest inductee
By: Laura KennedyThe Synopsis
Sometimes (often, if we’re being honest), we want it all. Trish McEvoy High Volume Mascara, £22.50 is that ‘all’ for your lashes. Gone are the classic lash arithmetic (lashrithmetic?) quandaries. No longer must we choose between length and volume, staying power and depth of blackness. There is one tube to rule them all, and this is it. The one-coat route to the biggest and most impactful lashes.
The Rise to Fame
McEvoy is beauty industry royalty as both a celebrity makeup artist and brand founder. Known for her penchant to innovate, she set up the first Medi-spa with her dermatologist husband in 1978 and is the creator of The Power of Makeup Planner, a sort of chic beauty filing system that allows beauty lovers to keep a complete look filed away in a small, contains-everything pouch.
The Credentials
McEvoy has spent decades in the beauty industry, formulating products of legendary status like Instant Eye Lift, the invisible corrector that can eradicate a sleepless night from underneath your eyes. High Volume is the ultimate red carpet mascara, offering immense length and density for when your eye makeup can’t be anything less than extra.
The Star Quality
It all lies in the tubular formula. With every stroke, this mascara coats lashes in tiny ‘tubes’ of pigment and fibre, bulking out lashes so they look longer and thicker. Better still, while some lengthening formulations pull lashes into a nosedive, High Volume pushes them up without compromising length for lift. The result is – obviously – Hall of Fame worthy.
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