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Davines Haircare

Essential Haicare: The Davines Range

Get it right for your hair type with our break-down of the Italian family business’ local plant-powered collection
By: Sarah Dancer

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By: Sarah Dancer
The Davines Range
Essential Haircare

The Davines Range

Get it right for your hair type with our break-down of the Italian family business’ local plant-powered collection

Shop Davines
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There’s more to Davines’ Essential Haircare line than meets the eye; a tool to promote the wellbeing of every hair type, but also a symbol of the brand’s belief in sustainable beauty, each of the nine families in the range fulfils a specific function – with select products including an active ingredient from Italian Slow Food Presidia farms. Treating hair and the earth with equal importance, the Bollati family works with farms around Italy to protect biodiversity and spark positive environmental impact – an initiative that helped earn the brand its certified B-Corp badge.

DEDE

All Hair Types

The most delicate of all the families, DEDE ever-so-gently supplies hair with its daily needs – ideal for frequent shampooers or medium-fine to fine hair types. DEDE Shampoo features red celery from Orbassano, Piedmont – rich in mineral salts such as potassium, sodium and calcium to re-mineralise lacking locks.

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NOUNOU

Damaged or Very Dry Hair

Respite for chemically bleached, permed or relaxed hair, NOUNOU delivers deep nourishment and hydration to restore locks’ natural softness. NOUNOU Shampoo contains Fiaschetto tomato from Carovigno, Puglia – a super-nourishing tomato variety rich in carbohydrates, proteins and antioxidant vitamin C.

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LOVE

Frizzy or Unruly Hair

Tame hard-to-manage lengths with a little LOVE. This anti-frizz family enforces control, locking life smoothly into strands without weight. LOVE Shampoo is made with Minuta olive from Ficarra, Sicily – a Mediterranean wonder-ingredient packed with nourishing fatty acids and vitamins.

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LOVE curl

Wavy or Curly Hair

Curls need LOVE, too. This specialist take on the classic hydrates, nourishes and restores elasticity, giving curls and waves shine and bounce without disrupting weight or texture. LOVE curl Shampoo contains almond from Noto, Sicily for a boost of B-vitamins, vitamin E, unsaturated fatty acids, magnesium, iron and potassium to boot – for elasticised, beautifully conditioned curls.

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VOLU

Fine or Limp Hair

VOLU pumps up the volume – a solution for lifeless, lacklustre hair that also restores softness and shine. VOLU Shampoo features turnip from Caprauna, Piedmont, which encourages body with an intense dose of essential vitamins and minerals.

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SOLU

All Hair Types

SOLU brings clarity to hair and scalp. Designed to deep-cleanse and remove residue and build-up of styling products, everyone will benefit from this family. Blended with sea salt from Trapani, Sicily, SOLU Sea Salt Scrub Cleanser exfoliates with a dose of essential minerals, whilst SOLU Shampoo borrows mineral salts and amino acids from Umbrian buckwheat to promote luscious hair growth.

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MOMO

Dry or Dehydrated Hair

Quench thirsty strands with creamy, moisturising MOMO – a vehicle for soft, smooth and silky locks. Cartucciaru melon from Paceco, Sicily gives MOMO Shampoo additional hydration credentials – this yellow melon is bursting with water, vitamins and mineral salts for long-lasting effects.

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MELU

Long or Damaged Hair

Bind brittle lengths with MELU – a family of anti-breakage remedies to strengthen and elasticise heat-damaged strands with a targeted nourishing action. MELU Shampoo features lentil from Villalba, Caltanissetta, an extract rich in serine and glutamic acid for unparalleled nourishment and repair.

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MINU

Coloured Hair

MINU maximises and safeguards chemically coloured hair with an illuminating, protective and regenerating line-up. MINU Shampoo contains extract of Salina caper buds from Sicily for a powerful and protective antioxidant boost.

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