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Sam McKnight Hair Products

Revise the Rules: Good Hair Habits

Learn the new laws of hair care for a ritual that spins straw into gold
By: Sarah Dancer

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By: Sarah Dancer
Good Hair Habits
Revise the Rules

Good Hair Habits

Learn the new laws of hair care for a ritual that spins straw into gold

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The world of hair care is plagued with myths – so, while perfecting your repertoire remains a priority, we’re here to bust them. New generation hair care needn’t be lengthy or taxing – just a few simple switch-outs and bit of perseverance paves the way to healthy, luscious locks you never knew you had.

1.

Wash Less Often

Excess washing only dries hair out – but the bid to banish greasy roots often overrules. Train your scalp to produce less sebum by reducing washes to once or twice a week. With a bit of perseverance, hair will behave better, appearing softer and healthier than ever. To make the transition seamless, recruit help from the expert-approved Lazy Girl Dry Shampoo from Hair by Sam McKnight in between washes.

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2.

Reduce Friction, Reduce Frizz

Friction and frizz are inextricably linked – and the answers lie in the fabric of your routine. Ditch your classic terry towel in favour of a microfibre version (or a cotton t-shirt), gently blotting and squeezing out moisture, rather than wringing and tugging. The lower the surface friction of the fabric, the better – so sleeping on Slip’s cult silk pillowcase is an additional switch that will only make hair smoother.

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3.

Address the Inside

Superficial treatments are a great quick fix, but often the long-term solution lies below the surface. Supplements can take time to yield results, but benefits that extend to skin, hair and nails make it worth the wait. Try Votary’s Super Seed Nutritional Supplement stirred into in a smoothie or drizzled over a salad for a hit of omegas and essential fatty acids proven to give locks gloss.

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4.

Turn Down the Heat

We’re all attuned to the dangers of heat styling – some having suffered more ill effects than others – but that doesn’t stop us reaching straight for the irons whenever we see a strand out of place. It might mean some soul-searching and serious willpower, but you’ll be surprised at how your hair begins to thank you when all the other steps are in place. Allow OUAI Air Dry Foam to be your guiding light, encouraging natural wave patterns and fighting frizz while hair dries naturally.

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5.

Make a Commitment

Once you’ve laid the foundations for an eternally healthy head of hair, devote yourself to keeping it that way. No hair repair journey is complete without OLAPLEX – the game-changing bond-building technology that has transformed the salon industry. Make time for No. 3 Hair Perfector at least once a week for unrivalled strengthening and damage repair that only improves with time.

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Ask A Liberty Expert

Still need help with hair care? Our beauty experts Roy, Deborah and Katerina are on hand for bespoke tips and advice. Book in for a complimentary appointment, virtually or in-store.

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The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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A woman's face appears with a turquoise device adminstering a skincare service

The New Skin Tech to Try with Dr. David Jack

As his new clinic opens in store, the renowned aesthetics doctor and brand founder talks Liberty through the latest innovations in skin health
By: Harriet Brown

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By: Harriet Brown
An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer