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Liberty LBTY. Fragrance

Meet the Dreamers Behind Liberty LBTY. Fragrance

They’re the expert perfumers famed for conjuring up new worlds in scent. Let’s explore the recesses of their imaginations to find out what inspired their Liberty LBTY. Fragrance creations
By: Shannon Peter

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Meet the Dreamers Behind Liberty LBTY. Fragrance

They’re the expert perfumers famed for conjuring up new worlds in scent. Let’s explore the recesses of their imaginations to find out what inspired their Liberty LBTY. Fragrance creations

By: Shannon Peter

Since its inception, Liberty has become something of a spiritual homeland of the world’s greatest artisans, those talented craftspeople who go above and beyond to deliver only the most extraordinary creations. So, with a task of crafting Liberty LBTY. Fragrance – our inaugural collection of fragrances inspired by iconic Liberty prints – who else would we call upon than the world’s greatest, most renowned perfumers? The most imaginative noses behind some of the globe’s most revered perfumes, who manage to dream up entire new moods, meanings and emotions in olfactory form and bottle them for our scented pleasure.

So, who are these talented few? Let's get to know these Liberty LBTY. Fragrance dreamers and uncover how they transformed archival artworks into artisanal fragrances…

Read More: Decipher your dreams and find a Liberty LBTY. Fragrance to match

LIBERTY MAZE

​Dreamer: Gabriela Chelariu

Print: Liberty Maze

"This fragrance was inspired by English traditions and features a note of Earl Grey tea which is surrounded by contrasting notes of florals and citrus – making the scent crisp and clean, yet with warmth from the tea. I have always been fascinated by the imperfect beauty of English gardens, and so I wanted to evoke this with wild blooms like primrose and hawthorn along with woods for a bit of an edge."​

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TUDOR

Dreamer: Pierre Negrin

Print: Merchant

“This fragrance was inspired by Liberty’s iconic building which has soft architectural details and blooms around its concrete and wooden details. I wanted to create a woody floral scent that embodied this spirit, and so I used notes of juniper and ginger on the top, with notes of cypress and myrtle to contrast and a warm woody dry-down.”

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ADELPHI SUN

Dreamer: Hamid Merati-Kashani

Print: Adelphi Voyage

"This fragrance was intended for a person that is not a typical fragrance wearer, but someone who appreciates fragrance and wants something that stands out from the rest. I created a fragrance which has a bright opening note of grapefruit, but was enveloped in florals like jasmine, which to me make this scent timeless and elegant."

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ZEPHIRINE

Dreamer: Frank Voelkl

Print: Eden’s Awakening

"This fragrance was briefed as one for a consumer that appreciates scent that allows for freedom of expression, and so I created a woody floral scent that had contrast from a big floral like Rose Centifolia, but with a warmth from the earthy, woody notes that I love to use such as cedarwood and vetiver."

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WILD ROSINDA

Dreamers: Honorine Blanc & Hamid Merati-Kashani

Print: Decadent Blooms

"A man’s perception of sensuality is different from a woman’s, especially in the world of addictive sensuality through the smell of roses. When a woman thinks of sensuality, she thinks of texture, for a man, it's more a matter of intensity. Hamid has a mastery of certain intense elements in ingredients, while I (Honorine Blanc) soften the sensuality in a more creamy way. I have always been attracted to molecules derived from science and technology, like Ambrox® Super, which brings verticality and modernity to the structure of the fragrance. These are our jewels that help us to create unique signatures."

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The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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A woman's face appears with a turquoise device adminstering a skincare service

The New Skin Tech to Try with Dr. David Jack

As his new clinic opens in store, the renowned aesthetics doctor and brand founder talks Liberty through the latest innovations in skin health
By: Harriet Brown

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By: Harriet Brown
An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer
Violette Serrat, the founder of VIOLETTE_FR sits on an ornate chair in a pale pink room. She is wearing a smart jumper over a crisp white shirt with layered gold necklaces

In the Studio with VIOLETTE_FR

As the cult French brand makes its debut in Liberty’s Beauty Studio, founder Violette Serrat invited us to explore her artistic world
By: Team Liberty

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Violette wears a dressing gown and flips through a skecthbook

Violette’s Life in Art

As VIOLETTE_FR arrives in the Beauty Studio, founder Violette talks Liberty through a life and brand shaped by art, creativity and a creative expression
By: Team Liberty

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A hand squeezes charcoal black exfoliator out of a pale sage green tube

The Ultimate Grown Alchemist Beauty Routine

Looking to test drive the antipodean brand’s hero formulas? Here’s where to start…
By: Harriet Brown

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By: Harriet Brown
Dr Maryam Zamani and Dr David Jack

The Beauty Briefing: Episode 2

Tweakments, regenerative skincare and more: Watch Dr David Jack and Dr Maryam Zamani on our new Beauty podcast
By: Georgia Graham

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By: Georgia Graham