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Liberty LBTY. Fragrance

Meet the Dreamers Behind Liberty LBTY. Fragrance

They’re the expert perfumers famed for conjuring up new worlds in scent. Let’s explore the recesses of their imaginations to find out what inspired their Liberty LBTY. Fragrance creations
By: Shannon Peter

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Meet the Dreamers Behind Liberty LBTY. Fragrance

They’re the expert perfumers famed for conjuring up new worlds in scent. Let’s explore the recesses of their imaginations to find out what inspired their Liberty LBTY. Fragrance creations

By: Shannon Peter

Since its inception, Liberty has become something of a spiritual homeland of the world’s greatest artisans, those talented craftspeople who go above and beyond to deliver only the most extraordinary creations. So, with a task of crafting Liberty LBTY. Fragrance – our inaugural collection of fragrances inspired by iconic Liberty prints – who else would we call upon than the world’s greatest, most renowned perfumers? The most imaginative noses behind some of the globe’s most revered perfumes, who manage to dream up entire new moods, meanings and emotions in olfactory form and bottle them for our scented pleasure.

So, who are these talented few? Let's get to know these Liberty LBTY. Fragrance dreamers and uncover how they transformed archival artworks into artisanal fragrances…

Read More: Decipher your dreams and find a Liberty LBTY. Fragrance to match

LIBERTY MAZE

​Dreamer: Gabriela Chelariu

Print: Liberty Maze

"This fragrance was inspired by English traditions and features a note of Earl Grey tea which is surrounded by contrasting notes of florals and citrus – making the scent crisp and clean, yet with warmth from the tea. I have always been fascinated by the imperfect beauty of English gardens, and so I wanted to evoke this with wild blooms like primrose and hawthorn along with woods for a bit of an edge."​

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TUDOR

Dreamer: Pierre Negrin

Print: Merchant

“This fragrance was inspired by Liberty’s iconic building which has soft architectural details and blooms around its concrete and wooden details. I wanted to create a woody floral scent that embodied this spirit, and so I used notes of juniper and ginger on the top, with notes of cypress and myrtle to contrast and a warm woody dry-down.”

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ADELPHI SUN

Dreamer: Hamid Merati-Kashani

Print: Adelphi Voyage

"This fragrance was intended for a person that is not a typical fragrance wearer, but someone who appreciates fragrance and wants something that stands out from the rest. I created a fragrance which has a bright opening note of grapefruit, but was enveloped in florals like jasmine, which to me make this scent timeless and elegant."

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ZEPHIRINE

Dreamer: Frank Voelkl

Print: Eden’s Awakening

"This fragrance was briefed as one for a consumer that appreciates scent that allows for freedom of expression, and so I created a woody floral scent that had contrast from a big floral like Rose Centifolia, but with a warmth from the earthy, woody notes that I love to use such as cedarwood and vetiver."

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WILD ROSINDA

Dreamers: Honorine Blanc & Hamid Merati-Kashani

Print: Decadent Blooms

"A man’s perception of sensuality is different from a woman’s, especially in the world of addictive sensuality through the smell of roses. When a woman thinks of sensuality, she thinks of texture, for a man, it's more a matter of intensity. Hamid has a mastery of certain intense elements in ingredients, while I (Honorine Blanc) soften the sensuality in a more creamy way. I have always been attracted to molecules derived from science and technology, like Ambrox® Super, which brings verticality and modernity to the structure of the fragrance. These are our jewels that help us to create unique signatures."

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