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A hand squeezes charcoal black exfoliator out of a pale sage green tube

The Ultimate Grown Alchemist Beauty Routine

Looking to test drive the antipodean brand’s hero formulas? Here’s where to start…
By: Harriet Brown

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By: Harriet Brown
The Ultimate Grown Alchemist Beauty Routine

The Ultimate Grown Alchemist Beauty Routine

Looking to test drive the antipodean brand’s hero formulas? Here’s where to start…

By: Harriet Brown

Grown Alchemist is rethinking natural skincare. Combining potent, clinically proven plant-based ingredients with biotechnology, this Australian born brand takes holistic beauty innovation seriously.

Based around the philosophy that the best results come when you give skin exactly what it needs – no fuss, no frills, just high-performance formulas that actually work. In short, this is the exact opposite of the mysterious scented balms that lurked in your mother’s dresser: natural beauty for the modern age.

Freshly arrived in Liberty’s new Beauty Studio, with a series of sumptuous treatments also making their debut in the Queen Mary Treatment Room, its alchemical creations are ready and waiting to add some zing to your routine.

If you’re feeling tempted, we have some ideas of where to begin.

The Ultimate Grown Alchemist Routine

Grown Alchemist Hand Care Set Chrome Edition

Grown Alchemist Invigorate Hand Wash

It is a truth universally acknowledged that when you have an opulent handwash on display above your sink – the world gets a little brighter. Not only does this offering from Grown Alchemist both look and smell delicious – thanks to its sweet orange and cedarwood essential oil blend – it hydrates and refreshes with a soothing, aloe vera formula. Plus, this special edition swish chrome duo (paired with the Restorative Hand Cream) makes for the perfect festive gift.

Grown Alchemist Energise Body Cleanser

Is there a more precious morning moment than the revitalising zing of a sumptuously scented shower gel? With notes of bergamot, chamomile and rose, this energising cleanser is sure to set your day up in exactly the right way. The lightweight texture is thanks to a host of gentle, plant-based cleansers which nourish and condition the skin, plus glycerine to help balance hydration levels.

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Grown Alchemist Smoothing Body Exfoliant

Finding a gentle, yet still effective, exfoliator is perhaps one of beauty’s greatest challenges. But this skin polisher is here to save the day: with nourishing plant-based ingredients – including glycerine for added skin hydration alongside gentle charcoal and volcanic pumice exfoliants: making for a formula that resurfaces, nourishes and strengthens: a skincare triple threat.

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Grown Alchemist Restorative Body Cream

For those with dry skin: this body cream is a wonder-worker. Packed with nourishing ingredients that help to hydrate, protect and restore skin it ticks all the moisturiser boxes: fast absorbing, instant softening and long-term hydration. Shea butter and grape seed oil help protect the skin barrier, while jojoba oil moisturises with vitamin E and essential fatty acids that are similar to the skin’s own natural sebum. Potent stuff.

Grown Alchemist Restorative Body Oil

Glow giving, soothing and conditioning, this silky, zesty body oil makes a opulent addition to your body care routine. Featuring three powerful, plant-derived oils – rosehip, tamanu and sea buckthorn – offering antioxidant protection as well as replenishing moisturising powers. Plus, the lime, bergamot and lavender scent will transport you straight to the spa.

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Discover the Grown Alchemist collection and treatments in store at The Beauty Studio, on the Ground Floor.

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A hand squeezes charcoal black exfoliator out of a pale sage green tube

The Ultimate Grown Alchemist Beauty Routine

Looking to test drive the antipodean brand’s hero formulas? Here’s where to start…
By: Harriet Brown

Read more

By: Harriet Brown
Fee Greening holds her artwork standing outside a red and green woodland cabin

Inspired by LBTY: Ianthe Oud by Fee Greening

The dip pen and ink illustrator turns her ethereal eye to Liberty LBTY. Fragrance’s enticing oud.
By: Harriet Brown

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By: Harriet Brown
The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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A woman's face appears with a turquoise device adminstering a skincare service

The New Skin Tech to Try with Dr. David Jack

As his new clinic opens in store, the renowned aesthetics doctor and brand founder talks Liberty through the latest innovations in skin health
By: Harriet Brown

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By: Harriet Brown
An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Yasmin Sewell, who has short dark brown curly hair and wears a purple t-shirt, sits in front of a wall of posters from her brand Vyrao, each showing a fragrance bottle in front of vibrant ombre washes of colour

Yasmin Sewell’s Vyrao Vision

The fragrance brand founder talks us through her transformational approach to scent, mood and emotion
By: Harriet Brown

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By: Harriet Brown
Violette wears a dressing gown and flips through a skecthbook

Violette’s Life in Art

As VIOLETTE_FR arrives in the Beauty Studio, founder Violette talks Liberty through a life and brand shaped by art, creativity and a creative expression
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
A selection of gift ideas for the best christmas beauty gifts from Liberty

The Ultimate Beauty Lovers’ Gift Guide

No-one knows beauty like Liberty, so allow us to lend a helping hand with a round-up of our favourite beauty gifts from the Liberty Beauty Hall.
By: Team Liberty

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Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Model with Jones Road Miracle Balm

Get Ready with Liberty

Whether you need a full beauty ritual, a quick desk-to-dancefloor transformation or a few on-the-go essentials, Liberty has everything you need
By: Team Liberty

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Dr Maryam Zamani and Dr David Jack

The Beauty Briefing: Episode 2

Tweakments, regenerative skincare and more: Watch Dr David Jack and Dr Maryam Zamani on our new Beauty podcast
By: Georgia Graham

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By: Georgia Graham
Violette Serrat, the founder of VIOLETTE_FR sits on an ornate chair in a pale pink room. She is wearing a smart jumper over a crisp white shirt with layered gold necklaces

In the Studio with VIOLETTE_FR

As the cult French brand makes its debut in Liberty’s Beauty Studio, founder Violette Serrat invited us to explore her artistic world
By: Team Liberty

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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Two of Abel's natural fragrances

Inside Abel’s Natural Fragrance Revolution

Overflowing with innovation, science and stellar credentials: this New Zealand born brand is natural: but not as you know it
By: Harriet Brown

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By: Harriet Brown
A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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A Selection of the Liberty Beauty Kits available for Christmas 2024

The Liberty Beauty Kits to Buy this Christmas

Miss out on the Liberty Beauty Advent Calendar? Fear not: we have just the thing...
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer
jones road beauty founder bobbi brown makeup routine interview

Jones Road: Bobbi Brown's Five-Minute, Five-Product Face

Bobbi Brown’s secret to an easy breezy, five-minute no-makeup makeup look using Jones Road Beauty - now pride of place in the Liberty Beauty Hall
By: Charlotte Olby

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FUGAZZI Purple Fragrance inspired by Liberty

The Collector’s Edit: FUGAZZI PURPLE

Discover the first special edition launch in our line-up of exclusive collaborations with the biggest names in beauty
By: Shannon Peter

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Selection of luxury exfoliation products at Liberty

How to Get Glowing Skin

It’s the goal on top of everyone’s skin agenda, but how exactly is that elusive glow achieved? Liberty consulted those who literally know best: please meet The Experts
By: Shannon Peter

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