Meet the Makers: Charlotte Yau of Muihood
We sat down with the skincare entrepreneur to chart how a trip to Korea in her teens – and a lifelong adoration for Traditional Chinese Medicine – led her to start her own brand
Champions of the creative spirit, we've always spotlighted those who go above and beyond to deliver the unexpected – and now we’d like to help push them forward. Join us as we share the stories of the most courageous changemakers, experimental artisans and progressive innovators that make the Liberty community so extraordinary
With Muihood, it's founder Charlotte Yau's goal to translate a little slice of the 5,000 year old medical system of Traditional Chinese Medicine to a new generation. In skincare terms? That means utilising some of its key herbs and botanicals to create nourishing formulas that tend to both the health and energy of the skin, and help you create more mindful rituals in the process. But what motivates Yau and fuels her creativity? Liberty finds out...
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THE MAKING OF MUIHOOD
How Did You First Get into Skincare?
My first memory of loving skincare was on a family holiday in Seoul, Korea. We went to a ginseng factory that also produced herbal extracts for skincare products, they gave us a peeling gel sample (wash-off exfoliator) and all my aunties and I tried it on our hands and immediately felt the softness and plumpness on our skin. As a teen, that's when I became fascinated by skincare.
You Have One Minute – Give Us Your Brand Elevator Pitch
Muihood is a skincare brand that is rooted in Traditional Chinese Medicine. Our mission is to help our customers look after their skin through effective Traditional Chinese Medicine (TCM) and science-led products.
On Charlotte's Wishlist
What Role Did Your Heritage Play in the Conception of Muihood?
My heritage is the foundational roots when building the branding and products for Muihood. The brand DNA is inspired by retro Hong Kong posters and the logo is inspired by Chinese calligraphy but made digitally to give a fresh modern feel. The cleanser was the first product we launched because of the strong ritual connection of being a kid and always making time to brush my teeth and cleanse my face.
When Are You at Your Most Creative?
I'm at my most creative when I'm walking, whether it's walking to the shops, in the park, or around the city. There's something about aimlessly walking and getting inspired by your surroundings/people/objects.
What's Your Biggest Distraction?
My phone, I set it on 'do not disturb' during the weekdays to make sure I can carve time for deep work.
What Are Your Top Three Tips for Creativity?
1. Take time away from your phone and emails
2. Do things you love and move your body
3. Chat with people from different backgrounds and with diverse viewpoints
What Does Success Look Like to You?
Having a healthy body and mind. The cherry on top would be Muihood being known as an international beauty brand!