More Than a Coat: Max Mara Teddy Ten
As the iconic Max Mara Teddy Coat reaches its 10 year anniversary, Liberty celebrates the anti-trend outerwear piece that remains a closet classic to this day
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More Than a Coat: Max Mara Teddy Ten
As the iconic Max Mara Teddy Coat reaches its 10 year anniversary, Liberty celebrates the anti-trend outerwear piece that remains a closet classic to this day
By: Charlotte Olby
Trends are cyclical. Coming and going and coming back round again quicker than you can say ‘that’s so last year’. But sometimes there’s a rare gem of an item that remains steadfast against fashion’s natural order and stays with us, truly going the distance to transcend style status. That one reigning piece? The Max Mara Teddy Coat.
A timeless classic, faux-fur, cocoon-cut and designed to envelope you in a hug you’ll never want to end, is celebrating a decade of fame this autumn. Since its inception in 2013, the Teddy Coat has been a closet mainstay – beloved by well-dressed women everywhere, worn and sought after by stars and celebrities as an unsurpassed must-have. Season after season, it reinvents itself in myriad colours and shapes to redefine a new era of The Teddy. It's more than a coat, it's an icon.
Read More: The Liberty Lowdown: Autumn/Winter Fashion Trends to Know Now
The Classic Camel
The holy grail of Teddies, the classic camel, was the first iteration of the Max Mara Teddy Coat. Making its debut in 2013 inspired by an archival design from the 80s, the Camel Teddy immediately earned icon status. Style this warming toffee shade with tonal pieces for a timeless look.
The Goes-with-Everything
Famed for its perfect, hits-the-spot blend of glamour and playfulness, there's nothing more versatile than a Teddy Bear coat that truly bundles you up all winter long. For a look that works just as hard by day as it does by night, this charcoal grey Teddy is an essential. Layer yours over everything from slip dresses to leather pants.
The Transitional Teddy
Ever since founder Achille Maramotti first fused Italian tailoring with American sensibilities to transform a man’s coat into a woman’s garment, we have been able to count on Max Mara for excellent outerwear. Boxy in fit, with cape-like volume and a sleek belt to adjust the fit, this versatile Teddy provides an enveloping feeling without feeling too heavy – in both silhouette and temperature, perfect for in-between weather
The Barbie Pink
Max Mara's Teddy hall of fame has another contestant. Getting it's 2023-approved makeover (Hi Barbie!), the TedGirl in raspberry pink makes an extravagantly soft statement. The loose, boxy fit ensures plenty of space for chunky knits with two pockets to warm one's hands once temperatures start to drop. Style with a minimal approach to avoid looking too sugary sweet.
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Max Mara
Stola 35x184 Cashmere Scarf
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Max Mara
Teddy Bear Icon Coat
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Max Mara
Rimmel Printed Shirtdress
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S Max Mara
Double-Breasted Teddy Roseto Coat
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Max Mara
Teddy Bear Icon Coat
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Max Mara
Albenga Silk Foulard Shirt
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Max Mara
Tedgirl Teddy Bear Coat
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Max Mara
Ombrato Wool-Blend Mittens
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Max Mara
Teddy Cape
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Max Mara
Dalida Cable-Knit Jacket
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Max Mara
Pancia Cashmere Poncho
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Max Mara
Fiducia Reversible Bucket Hat
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Max Mara
Madame Icon Coat
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