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Liberty Lab Notes: Vitamin E Skincare Ingredient

What Vitamin E Can Do For You

Liberty gets reacquainted with one of the most reliable skincare ingredients in your routine
By: Laura Kennedy

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What Vitamin E Can Do for You

What Vitamin E Can Do for You

Liberty gets reacquainted with one of the most reliable skincare ingredients in your routine

By: Laura Kennedy

What Is Vitamin E?

There’s a reason it seems to appear in almost every comforting moisturiser and barrier-reinforcing serum. Vitamin E is one of the most recognisable and thoroughly researched skincare ingredients out there. A powerful antioxidant – meaning it is believed to protect skin from the free radicals which diminish its capacity to make collagen, causing premature aging and damage – vitamin E occurs naturally in our skin. It becomes depleted naturally over time, particularly with sun exposure, so supplementing your vitamin E both topically and orally is a great way to help maintain your skin’s condition while supporting other effective ingredients in your skincare routine.

What Are the Different Types of Vitamin E?

The label on the tub or bottle may read ‘vitamin E’, but once you flip it over to have a look at the ingredients list, things can get a bit more confusing. Vitamin E refers to a group of compounds, of which there are about eight types. Here’s what you need to know: ‘tocopherol’ is the version you’ll generally find in your skincare. If you see it written on the label, then the formula contains vitamin E.

What Are the Benefits of Vitamin E?

Apart from offering free radical protection to prevent oxidative damage to the cells of your skin, vitamin E has impressive moisturising properties. It is both a humectant, which draws water into the skin, and an emollient, which traps water in the skin. A highly effective skincare all-rounder, vitamin E also helps to strengthen the function of your skin barrier. When the barrier is compromised, irritation, itchiness and skin issues become inevitable, which is why vitamin E makes such a smart addition to your skincare routine. It’s anti-inflammatory, so as well as preventing irritation, it can also contribute to soothing it.

How Do You Use Vitamin E in Your Skincare Routine?

Vitamin E is oil-soluble, meaning it’s best delivered through richer, non-water-based moisturisers and oils. It also pairs well with other skincare ingredients, especially actives like vitamin C. Vitamin E moisturisers will be best for more sensitive skin types, while serum formulations tend to contain more potent active ingredients for more powerful impact.

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The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer