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Trish McEvoy perfumes

On Personal Fragrance: Trish McEvoy

The beauty guru shares the uplifting inspirations behind her confidence-boosting scents
By: Sarah Dancer

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By: Sarah Dancer
Trish McEvoy
On Personal Fragrance

Trish McEvoy

The beauty guru shares the uplifting inspirations behind her confidence-boosting scents

Shop Trish McEvoy Fragrance
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Much more than a master makeup artist, Trish McEvoy’s route to inspiring self-confidence had to be holistic. For her, scent is an emotional matter – to which her perfume line rings true. Here, she muses over the magic of fragrance, woven with notes on instinctiveness, morning affirmations and hitting the right notes for joy.

I’m a big believer in the interconnectedness of scent, memory and emotion

The fragrances in my line are emotionally inspired; they’re designed to set your mood. For me, fragrance is more of a signature than an outfit – the same scent smells different on you than it does on me, because our body chemistries are unique. That’s the power of fragrance: it’s our invisible wardrobe.

I love musk because it’s such a complex note, and to do it right is very complicated. When it’s right, it’s alluring, intoxicating, seductive, and invisibly sexy.

Everything we do – from skin care, to makeup, to fragrance – we do with beauty and wellness in mind. Fragrance evokes emotion – it’s about self-love. Inspired by the people and the world around me, from travel, to culture, to the arts, I’ve designed a fragrance for every mood.

I so believe in choosing a fragrance that matches how we’re feeling, or how we want to feel, because signature scents evolve as we do. For an instant mood boost, I spritz 100 eau de parfum. It’s a warm, sparkling, dynamic scent that sets the scene for endless possibilities. It makes me feel 100!

Each of my fragrances can be worn alone or layered together to create a custom scent

The No. 9 fragrance family is a fan favorite that’s close to my heart. With notes of juicy blackberries, warm vanilla and velvet musk, people fall in love with No. 9 because it’s both spicy and sweet. Gold 9 is its self-confident sister, and Sexy 9 is boldly seductive – a dressed-up, deepened rendition of the iconic original that’s luscious and irresistible. Together, they transport me back to the early days of building my brand, and bring me all the way through to now – a reminder to greet each new day with joy.

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The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer