The Liberty Guide to Wellness
Discover collections rooted in nature, measured by science and curated by Liberty.
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The Liberty Guide to Wellness
Discover collections rooted in nature, measured by science and curated by Liberty.
As a new year brings a fresh focus on nourishment, here at Liberty, our rituals of care are extending to encompass beauty inside and out. Grounded in the principles that shapes our renowned beauty curation, prepare to explore a new selection of holistic names joining our beauty roster. Each bound by world-leading innovation, creative curiosity and the pursuit of truly transformative creations: this is a world where beauty starts on the inside.
As this is Liberty, each chosen brand is selected by our expert buyers for its impeccable credentials: grounded in results and curated for a routine that supports, nurtures and nourishes.
With roots in nature, ingredients finessed for efficacy and impact, and intensive research as guiding principles – allow Liberty to curate a reset, or revival, of body, mind and spirit.
Be it a pinpointed supplement routine to support and restore with Wild Nutrition’s natural, Food Grown, science-backed formulations; targeting peri-menopausal fluctuations with Valerie’s supportive elixir’s; discovering targeted, expert-led creations using the finest, most efficacious ingredients with Mother Made, Every State and Ancient + Brave or relaxing into sublime spirituality (with a healthy dose of extra benefits) with Holy Cacao. Scroll on to build a new formula for serene wellbeing from the inside out: guided by Liberty every step of the way.
Wellness: The Liberty Edit
Wild Nutrition
With its pioneering Food-Grown® philosophy, Wild Nutrition seeks to do supplements differently. Crafted using the highest quality ingredients, its formulations support a vast array of elements across physical and mental wellbeing.
Wild Nutrition’s head of nutrition, Isabelle Nunn, explains. “We go to great lengths sourcing ingredients of integrity - ones that have been rigorously studied and widely demonstrated for their bioavailability,” she says. “We take a zero-compromise approach on quality, sustainability and sharing expertise. Fundamentally, we recognise that the best form of nutrition comes from Mother Nature, so we lean on her intelligence for every product we develop and every piece of guidance we offer.”
With research at its back, Wild Nutrition is part of the growing movement focusing on a holistic approach to beauty – beginning from the inside. “I’ve worked in the pharmacy and nutritional industries for 17 years, and I’ve always believed wellness sits at the intersection of mind, body and soul,” notes Nunn. “It simply isn’t possible to address one in isolation [and] we’re finally acknowledging that emotional wellbeing, stress levels and nervous system health play a huge role in how the body functions, from digestion and hormones to sleep and energy.”
Every State
In an ever more demanding world, Every State founder Gemma Feare knew that the simplest improvement came in the most everyday moments. “People are looking for support that helps them manage stress, protect their energy, and feel steadier day to day,” she explains. “Not routines that feel unrealistic or add pressure. That’s why the approaches that resonate most are the ones that fit into real life.”
Alongside co-founder (and multi-award winning singer-songwriter) Ellie Goulding, Feare created a brand combining the simple ritual of a morning brew, with the powers of functional mushrooms.
“Functional mushrooms have been used safely for centuries, much like ingredients such as turmeric or ginger,” explains Feare. “What’s new is the way they’re being formulated today - with better sourcing, extraction and understanding. [They] are adaptogens, meaning they help the body respond to stress and change over time, offering gentle, ongoing support depending on what your body needs in that moment.”
In Everystate, Lion’s Mane and Cordyceps are combined with Arabica Coffee or Matcha for an energising boost, while Reishi and Tremella are paired with cacao for a calming evening concoction.
Holy Cacao
Blending nutrient dense (and delicious) ceremonial grade cacao with the nourishing benefits of bone broth, Holy Cacao seeks to bring a touch more balance to your wellness routine. Founder Claudia Beresford describes Holy Cacao as a "grounding and indulgent" addition to a wellness routine.
“At its core, Holy Cacao is about beauty and wellbeing from the inside out,” she says. “We’re proud to offer delicious, functional products that fit effortlessly into a woman’s daily routine – modern wellness staples that support the body while still feeling like a pleasure.”
When crafting Holy Cacao, Beresford focused closely on ingredient efficacy and quality. “Every ingredient has to earn its place. It has to be present in a meaningful amount, serve a real purpose, and contribute to both how you feel and how it tastes. The beauty of cacao is that it allows our blends to feel indulgent rather than medicinal, while still delivering real results,” she notes.
“Bone broth was a natural choice because of its rich amino acid profile, collagen and traditional use for nourishment and repair, and it was something I was already using to support my own healing at the time. Cacao was also part of my routine, and bringing the two together felt natural. It’s the raw form of chocolate, deeply comforting, naturally rich in antioxidants, and something people already associate with pleasure and connection.”
Valerie
Co-founder Wizz Selvey describes Valerie as, “a straight-talking, science-backed wellness brand built to make perimenopause impossible to ignore and far easier to navigate”. Born from her own experiences and frustrations surrounding perimenopausal symptoms, Valerie aims to offer clear, evidence-based support for the women who need it.
“Valerie began from a point in my life where I was barely coping, and no one could tell me why,” explains Selvey. “I never want another woman to come out of a doctor’s appointment crying because she’s been told she’s fine when she clearly isn’t. We want to bring perimenopause kicking and screaming out into the open, so women know what their body is going through and no longer have to suffer in silence.”
Working alongside her co-founder Olly Johnson and numerous experts, Selvey was focused on creating a product that prioritised science and evidence, cutting through industry confusion. “It can be incredibly hard to know who to trust, what’s backed by science, and what’s simply clever marketing,” she says. “That confusion is one of the reasons we developed Valerie the way we did; by working with PhD scientists, prioritising evidence, and being transparent about what our products do. Women deserve better than vague promises and quick fixes.”
Focusing on high quality, highly bioavailable (meaning easily absorbed by the body) ingredients, each formula is designed to specifically support women, with ingredients including ashwaganda, zinc, magnesium biglycinate and many more.
Ancient + Brave
Taking a considered and holistic approach to wellbeing, Ancient + Brave revolves around the pillars of ritual, wisdom and science. Professing an mission to blend ancient wisdom with brave innovation (hence the name) the brand works to developing innovative formulations backed by the latest science, with ingredients selected to support beauty from the inside out.
Working to their “Brave Standard”, each ingredient and product is sourced with integrity, extensively tested for purity and potency; and, is backed by both laboratory science and real-life consumer testing.
Beyond the products themselves, Ancient + Brave seeks to encourage a more holistic approach to wellbeing: “the brave lifestyle”, with moments to pause, restore and nurture – applying ancient wisdom to our modern world.
Mother Made
Functional mushrooms are big news in the wellness space, and Mother Made's carefully crafted formulas are precisely crafted to tap into the ancient powers of the likes of Lion's Mane, Chaga, Reishi and Cordyceps.
Rather than promising miracle cures or quick fixes, functional mushrooms are part of a move to considered, cumulative and evidence based wellness enhancements – that work with the body in a more gentle manner. "They [functional mushrooms] work with your body, not against it," says Mother Made co-founder Jessica Clarke. "Mushrooms support balance rather than forcing an outcome".
Introduced to the ingredients by her own mother when she was young, Clarke returned to explore their benefits during a particularly stressful period in her own life. “Wellness for me is about feeling supported in both my mind and body,” she says. “It’s not about extremes but simple rituals that help me stay grounded, clear and energised while juggling a busy life and running a business.”
Using 100% organic ingredients, each formula taps into ancient benefits of mushrooms, using science-backed ingredients to help support energy, focus, or calmness – depending on the carefully curated formula.
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