The First Steps to Building a U Beauty Routine
Founder Tina Chen Craig cherry picks the formulas she thinks you should try first
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The First Steps to Building a U Beauty Routine
Founder Tina Chen Craig cherry picks the formulas she thinks you should try first
By: Shannon PeterHigh performance skincare that offers transparency, efficacy and simplicity: U Beauty feels right at home in our iconic Beauty Hall, home to only the world’s impressive brands. Founded by Tina Chen Craig, a self proclaimed minimalist who wanted maximalist results from her skincare, the mission was always to streamline routines while optimising results – and the proof is most certainly in the product. Adored by beauty insiders across the globe, experts lean on her hardworking formulas to transform their skin, day in, day out. And we have a feeling yours will be the next name added to her incredibly long list of fans. But, where to begin? We tasked Tina with the very tricky challenge of picking out her five favourite formulas – these are the ones you should try first….
The Single Step Serum
Resurfacing Compound
“I wanted to simplify my overly complex 15-step routine and distill my entire serum wardrobe into a single bottle, which is where the Resurfacing Compound was born. It’s smart, streamlined, and highly efficacious. It has the ability to do the work of multiple products in a single step. It’s built on our proprietary SIREN Capsule Technology™ which uses your skin's evolving free radical accumulation as a map for the targeted delivery of ingredients. That level of precision is the game-changer. But the biggest challenge with this formula? Achieving visible results with less risk of irritation—balancing active ingredients in one smart system.”
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The Perfectly Balanced Cleanser
The MANTLE Skin Conditioning Wash
“I needed a cleanser that didn’t just clean, but actually helped nourish the skin barrier, something that wouldn’t feel like it was stripping the skin, and that feels like skincare from the very first step. This is a 2-in-1 innovation. It gently washes while leaving skin balanced, hydrated, and conditioned – even after rinsing. It took about a year and a half to formulate. The challenge was balancing a deep double cleanse with a post-rinse conditioning effect. It’s a cleanser that leaves your skin visibly better than it found it. The conditioning finish is unlike anything you’ve used before, leaving skin visibly soft, supple, and nourished.”
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The Does-It-All Eye Cream
The RETURN Eye Concentrate
“The eye area has specific needs – thinner, more delicate skin – but I still wanted a comprehensive formula that offers myriad benefits: visibly lift, brighten, de-puff, and hydrate. This is a supercharged, multitasking eye cream with both instant and long-term results you can see. It took about three years to formulate. The challenge was delivering serious multitasking power in a formula gentle enough for the eye area—yet still visibly transformative. It uses diamond powder for immediate radiance and SIREN Capsules that deliver actives where they’re needed—plus visible reduction in puffiness and dark circles.”
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The Bounce Restorer
The BARRIER Bioactive Treatment
“Inspired by the immortal jellyfish, the concept is all about cellular regeneration and bounce-back. I wanted a formula that can help restore the appearance of density and cushion, while you sleep. I’d describe this product as an intensive overnight treatment that helps restore visible bounce, reinforce the moisture barrier, and visibly improves skin’s own density. The hardest part was mimicking visible skin recovery and renewal without weight or congestion but what we’ve achieved is a whole new way to help visibly restore skin while you sleep – boosting hydration and the look of plump, bouncy skin by morning, inspired by a species that regenerates endlessly.”
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The Priming SPF
The Multimodal Sheer Mineral Sunscreen SPF 25
“I wanted a sunscreen that’s not a chore – something that looks like makeup, feels like skincare, and helps protect like a shield. This is what I’d call your multitasking daily ultra-fine mineral-based shield for broad-spectrum SPF coverage. It’s also a soft-focus primer, all in one step. The hardest part in this formulation was pairing broad-spectrum suncare with an ultra-lightweight texture and airbrush finish people would actually want to wear every day. It’s the sunscreen-primer hybrid you’ll love to wear. It’s sheer, featherlight, and it helps provide brighter-looking skin with a soft-focus glow.”
Available In Store
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