In Appreciation of: La Bonne Brosse’s Hair Brush

Home Fragrance: The Art of Layering

Your guide to pairing home fragrance for an instant shift in mood

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In Appreciation of: Lisa Eldridge’s True Velvet Lip Colour

We’ve discovered the perfect lipstick – and it’ll come as no surprise that it’s by the makeup genius that is Lisa Eldridge

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In Appreciation of: L'Artisan Parfumeur’s Il Était Un Bois

The latest perfume arriving into the Liberty Beauty Hall of Fame will transport you to one of nature’s most relaxing environments: the woods

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Inspired by LBTY: Wild Rosinda by Helen Bullock

The fashion illustrator and artist applies her signature spontaneous energy to our contemporary take on the rose.

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Seed to Skin Interview

Rising up from the rolling Tuscan countryside is Borgo Santo Pietro – a boutique hotel bringing Tuscany’s natural abundance to our bathrooms with exclusive-to-Liberty skin care line, Seed to Skin

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The Ultimate Mother’s Day Gift Is Here

Because nothing says you’re the best like a box full of beauty favourites

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In Appreciation of: Malin + Goetz’s Strawberry Eau de Parfum

The latest recruit to the Liberty Beauty Hall of Fame celebrates the humble garden strawberry – although not quite as you know it

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How Kat Burki Created Her Eponymous Skincare Line

What does it take to turn a successful career in nutritional biochemistry into a beauty empire loved the globe over?

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How Nadia Benaisa Created Les Soeurs de Noé

The fragrance line tells the story of a vibrant dual heritage and the connection between scent, memory and emotion

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Sam McKnight's Easy, Breezy Guide to Achieving Wavy Hair

It’s his style signature, but how does Sam McKnight achieve that effortless cool girl hair? Here he shares his backstage secrets

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In Appreciation Of: Liberty LBTY. Fragrance’s Wild Rosinda

Stop and smell the (ever so contemporary) roses, with the latest arrival into the Liberty Beauty Hall of Fame

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Make Good: DIY Beauty

Maximise your kitchen stash with simple and effective homemade skin care, packed with active ingredients

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Estee Lalonde’s Life in Fragrance

From lost loves to signature scents, Mirror Water’s founder shares her hero perfumes and most memorable moments wearing them

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Notes on Accords: Liberty LBTY. Fragrance’s Liberty Maze

Step into the botanical maze and discover the craft behind this dreamy, print-inspired fragrance

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Into the Archive: The Print Stories Behind Liberty LBTY. Fragrance

Launched in 2023, the Liberty LBTY. fragrance collection is an homage to some of the most iconic prints from our archive

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Inspired by LBTY: Tudor by Wilfrid Wood

The London-based portrait artist is known for his candid approach to his subjects. Discover his homage to Liberty LBTY Fragrance’s woody, bohemian scent

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Inspired by LBTY: Wild Rosinda by Lucy Mahon

How the multimedia artist turned her playful aesthetic to Liberty LBTY. Fragrance's seductive scent

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How to Raise Your Bodycare Game

If you've recently pledged to start a bodycare routine, our latest edit of hydrating heroes will certainly help

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Trialling the Fragrance Lounge’s Discover Your Signature Scent Experience

I came, I saw, I spritzed

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Sissi Freeman’s Life in Fragrance

From lost loves to signature scents, the daughter of Brazilian perfumer Granado’s founder shares her hero perfumes and most memorable moments wearing them

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The Best Dewy Foundations for Instaglow

If glow is high on your skin agenda, be sure that your foundation isn't letting you down. These are the best formulas for that elusive sheen

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How Benoît Verdier Co-Created EX NIHILO

Inspired by the finest ingredients and the French Avant-Garde, join us, as we step into EX NIHILO's world of a boundary pushing perfumery.

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Meet the Dreamers Behind Liberty LBTY. Fragrance

They’re the expert perfumers famed for conjuring up new worlds in scent. Let’s explore the recesses of their imaginations to find out what inspired their Liberty LBTY. Fragrance creations

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The New Names to Know in The Liberty Beauty Advent Calendar 2024

From artisan fragrance to cult names in skincare: these Beauty Advent Calendar newcomers are causing a stir

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In Appreciation of: Tan Luxe's Express Mousse

A streak-free tan doesn’t exi… May we introduce you to the latest inductee to the Liberty Beauty Hall of Fame?

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In Appreciation of: BIBBI Parfum’s Ghost of Tom

An otherworldly scent that speaks to the subconscious – the newest inductee to the Liberty Beauty Hall of Fame is rather surprising indeed

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Which Liberty LBTY. fragrance are you?

There’s a scent for every personality in the Liberty LBTY. collection. We’ve compiled a quiz to help you decipher which of our print-inspired fragrances will suit you best.

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In Appreciation of: Neuraé Harmony The Serum

Now on exhibit: an incredibly clever serum that not only tempers the skin, but also calms the mind

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Winter Wellness

See in self-care season with the wellness brands that make it their mission to comfort

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Night Out Beauty Looks

Unlock winter’s hottest going out makeup ideas, with tips direct from the makeup artist’s kit

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Just Landed: The Liberty Weekender Beauty Kit

Your dream summer beauty kit has now landed. Here’s what you can expect to find inside

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The Top: Gender Neutral Fragrance

Look to indiscriminate scents that appeal to all sexes as we celebrate the best unisex perfumes

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The (Skincare) Magic of Mushrooms

Reducing inflammation, treating hyperpigmentation, hydrating skin: Liberty examines the many skincare benefits of mushrooms

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Meet the Makers: Charlotte Yau of Muihood

We sat down with the skincare entrepreneur to chart how a trip to Korea in her teens – and a lifelong adoration for Traditional Chinese Medicine – led her to start her own brand

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In Appreciation of: Liberty LBTY. Fragrance’s Tudor

It’s a very warm reception for the latest inductee to our Beauty Hall of Fame: the extraordinary new perfume inspired by an iconic archival print

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Inspired by LBTY: Hera Reigns by Christabel MacGreevy

The multi-disciplinary artist shares the story behind her magical reinterpretation of the Liberty LBTY. Fragrance

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Surratt: Different Strokes

Imagine a beauty industry in which history and the future work in synergy. Makeup innovator Surratt makes this progressive vision a reality – but never at the cost of good ethics

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The At-Home Facial: Sarah Chapman

Ground-breaking skin care and how to use it for facial-fresh results at home

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A Life in Scent: Sali Hughes

The esteemed beauty journalist on the scents that make her

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Go Big, Then Go Home with Lisa Potter-Dixon

Your party prep, step-by-step, with makeup artist and kit curator, Lisa Potter-Dixon

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In Appreciation of: Larry King Haircare’s Spoilt for Choice Hair Oil

A hair oil with an incredibly long list of skills? Now that calls for celebration

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In Appreciation of: Chloé's Immortelle Eau de Parfum

A beguiling scent you'll never tire of wearing, Liberty welcomes a new star to our Beauty Hall of Fame

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Next Of Skin: Seven Skin Scents To Try This Summer

Smell like your best self with these clean, musky fragrances

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In Appreciation Of: Liberty LBTY. Fragrance’s Ianthe Oud

The irreverent new arrival from LBTY. makes a grand entrance intro the Liberty Beauty Hall of Fame

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The Quick Wellness Fix

The season of excess can spell trouble for the skin and soul – so carry out a full-body detox to swiftly tackle the symptoms of an over-indulgent winter

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How to Decipher Your Skin Type

Learn how to identify your skin type and complexion mood with a little help from Liberty

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What to Take With You: Beauty Edition

Take the stress out of this pre-holiday chore with our beauty editor’s foolproof toiletries packing list

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Inspired by LBTY: Ianthe Oud by Freddy Coomes and Matt Empringham

The British designers worn by Emma Corrin and Sienna Miller bring Ianthe Oud to life in one of their signature sculptural dresses

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How to Repair Damaged Hair Post-Holiday

Fun in the sun can be less fun for your locks. Here’s how to give your hair some necessary TLC after the summer months are over

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Dreaming in Scent: Interpret Your Dreams with Liberty LBTY. Fragrance

Let your dreamscape lead you to your next signature scent, with a little help from Lady Liberty

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Inspired by LBTY: Tudor by George Richardson

A story of scent, memory and material meaning for Liberty LBTY. Fragrance's woody, bohemian scent

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Is Your Hair Hormonal?

They don't just play havoc with your skin, hormones can also impact the health of your hair. Liberty investigates their impact

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Top 5: Men's Face Wash

Get off to a clean start with a high-performance cleanser that slots seamlessly into your regimen

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By Skin Type: The Sustainable Regime

Sustainable beauty routines that target skin woes without compromising your cause

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All in Order: The Correct Way to Apply Your Skincare

To reap the greatest rewards – and avoid any skincare regrets – how you layer your skincare products matters

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5 Steps To: Rejuvenated Skin, with Omorovicza

Brand founders Stephen and Margaret set us on the road to skin healing with their top product picks

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Meet Lixirskin, the Skincare Brand Doing Things Differently

We talk skin care routines and beauty confidence with LIXIRSKIN’s chic founder

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Under the Microscope: Pollution

Our fight against your skin concerns continues as we take on anti-pollution skin care

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The Fragrance Concierge Guide to Gifting

The sweet smell of a successful gift

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In the Garden with Aesop

Your favourite Australian apothecary simply wouldn’t exist if it weren’t for the love of plants – so we’re stripping the trusty Aesop product right back to its roots, with brand expert Suzanne Santos

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Top Tips to Take Down Blemishes

From maskne to hormonal breakouts, consult our guide to address blemish-prone skin

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Ironed Out: Anti-Ageing Ingredients

Doctors and skin care experts shed light on the scientific ingredients that keep time on your side

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In Appreciation of: Agent Nateur’s Holi (c) the C Duo

Let’s hear it for this two ingredient acne buster, as it takes its place in Liberty’s Hall of Fame

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How Joanna Ellner Created REOME

Crafting a meaningful skincare brand in 2023 is no easy feat, yet somehow, this visionary has managed it. To mark its induction into our Beauty Hall, we find out the story behind REOME

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Relax and Unwind with Liberty’s new Pop-Up: The Wildsmith House

Discover everything there is to know about the science-based skincare brand and the immersive pop-up that promises deep relaxation…

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In Appreciation Of: Amouage’s Guidance

Meet the latest inductee into the Liberty Beauty Hall of Fame, from the modern masters of Arabian perfumery

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The Well-Travelled Edit

Calling all travel (and beauty) afficionados, our latest beauty kit curated in collaboration with The Standard, Ibiza hotel has arrived…

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Tried and Tested: Cleansing Routines by Skin Type

The Liberty team reveal the skin care essentials that form their self-care rituals

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Anti-Ageing Focus: 35-50

Tackle time face on with a routine built from powerhouse products that boost skin’s natural systems and go the extra mile

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The Skincare Glossary: a Guide to Beauty Buzzwords

Welcome to skin school – from slugging and snacking to skinimalism and strobing, decode the beauty terms of the moment

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Skin Flooding: the TikTok Hack Dermatologists Actually Approve of

From what it is to how it incorporate it into your skincare routine, here’s everything you need to know about the internet’s favourite way to beat dry skin

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How Tasha Marks Created AVM Curiosities

She’s the award-winning food historian and artist behind our new installation, The Noseum. Read on to find out how Tasha Marks discovered a love of immersive art through AVM Curiosities

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Inspired by LBTY: Zephirine by Andrea Zanatelli

Reveal the stories and inspirations that guided the Italian artist in his darkly romantic expression of our decadent Liberty LBTY. Fragrance

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The Fragrance Lounge: Behind the Design

Find out what Liberty’s Merchandising Team have to say about what went into designing the one-of-a-kind perfume space

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Sue Nabi and Nicolas Vu’s Lives in Fragrance

From lost loves to signature scents, Infiniment Coty Paris’ founders share their hero perfumes and most memorable moments wearing them

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Inspired by LBTY: Adelphi Sun by Jess Wheeler

The multidisciplinary artist crafts a sculptural vision of Liberty LBTY. Adelphi Sun

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On Saving the World: Sylvie Chantecaille

The pioneering beauty founder talks cosmetics with a conscience

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Tried and Tested: Irene Forte Lavender and Rosemary Balancing Mask

Liberty staff seek to restore equilibrium with the organic Sicilian facial treatment

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Inside the Collection: Kiehl's

We offer an education on Kiehl’s, breaking down the beloved brand’s extensive skin care library into bite-sized chunks

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Meet the Perfumer: Hamid Merati-Kashani

The creator of Liberty LBTY. Fragrance’s new Tana Meadow fragrance tells us how he transformed Tana Lawn cotton into a scent

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Big Scents for Your Big Day

It’s a day to remember, so pick out a meaningful scent to remember it by. Liberty shows you how to choose the best wedding day perfume

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In Appreciation of: Skincycles’ Recovery Mask

Make way, make way, a new beauty hero is coming through, and this one holds the power to calm stressed out skin

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In Appreciation of: REOME’s Active Recovery Broth

It is with great pride that we announce the arrival of the elevated skin serum that delivers on both ritual and results to our coveted Hall of Fame

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Notes From... Verden's Charlotte Semler

Meet the founders behind the hero creations in this year’s Beauty Advent Calendar

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The Fragrance Lounge Wishlist

Your ultimate guide to the "not-to-be-missed" artisanal scents to savour in store

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Beauty by Design: Re=Comb

We go behind the scenes with founders and hairstylists Sarah and Chris to find out how the cult comb became ‘Beauty from Waste’

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Tips for Dark Skin Tones

darker-skin-tones-routine

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Do You Need a Barrier Cream?

Protecting your skin from external damage is the first step towards a healthy glow. Could this clever moisturiser be the answer?

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Concealer vs Foundation: Which Goes First?

It’s the chicken and egg of beauty debates, and the answer? Well, it depends…

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In Appreciation of: La Mer’s Créme de la Mer

The cult classic moisturiser loved the world over finally makes it debut in our coveted Beauty Hall of Fame

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Meet the Fragrance Lounge: A Destination For Discovery

Our new space dedicated to the art of perfumery is like nothing you’ve ever experienced, with a curation of the most exciting niche brands and bespoke experiences on every counter

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The First Steps to Building a U Beauty Routine

Founder Tina Chen Craig cherry picks the formulas she thinks you should try first

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The Curly Hair Troubleshooter

Our in-house beauty expert Roy Clark answers the Liberty curlies’ burning questions

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In Appreciation of: Mirror Water’s SOAK Bath Salts

Raise your glasses as Estée Lalonde’s bath salts are inducted into the Liberty Beauty Hall of Fame

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In Appreciation of: Diptyque’s L’Eau Papier

The latest perfume to be welcomed into the Liberty Beauty Hall of Fame pays homage to the most humble of materials: paper

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Meet Glycerin, the Unsung Hero of Skincare

It may not be the sexiest of ingredients, but glycerin certainly deserves a spot in your skincare routine

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How to Create a Morning Skincare Routine

Rise and shine with Liberty’s straight-forward guide

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Caroline Hirons Launches Skin Rocks In Liberty

Find out everything you need to know about the former Liberty shop floor consultant and skincare expert’s brand

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Seven Unisex Scents to Try

A night at a Parisian jazz bar, plants springing from a concrete wasteland, or a beer in the West Texan desert - these genderless fragrances have an adventure for everyone

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In Appreciation of Irene Forte's Hibiscus Night Cream

Autograph books at the ready: our latest inductee is bringing the power of nature to the Beauty Hall of Fame

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In Appreciation of: La Bonne Brosse’s Hair Brush

We’re giving five stars, and a well deserved spot in our Beauty Hall of Fame, to this smarter-than-your-average hairbrush

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The Under-Appreciated Power of Lactic Acid

Don’t sleep on lactic acid – this is one underrated skincare ingredient that boasts impressive benefits. Let us explain…

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In Appreciation of: The Haider Ackermann - Augustinus Bader Limited Editions

The cult creams adored by complexions all over the globe have had something of a makeover – and it’s by one of the most prominent designers around

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The Trinny London Formulas to Try First

Now available to shop in-store and online, we asked the most charismatic founder around to shine a light on the products she’s most proud of

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In Appreciation of: Diptyque’s Nymphées et Merveilles Candle

Raise a glass, and prepare for a trip into the unexpected as we celebrate the latest captivating arrival to the Beauty Hall of Fame

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Notes From… Votary’s Arabella Preston

Meet the founders behind the hero creations in this year’s Beauty Advent Calendar

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The Collector’s Edit: FUGAZZI PURPLE

Discover the first special edition launch in our line-up of exclusive collaborations with the biggest names in beauty

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Autumn-Proof Your Beauty Regime

Steer your beauty and skin care routine into autumn with our formula for the seasonal shift

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The Sunday Riley Skin Clinic

You called, she answered: the legendary brand founder solves your skin care problems

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Have You Smelled our Award-Winning Scented Candles?

Our award-winning Hera scented candle is part of the exclusive collection that explores what a Liberty print might smell like

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David Seth and Kavi Moltz's Life in Fragrance

From lost loves to signature scents, D.S. & Durga's founders share their hero perfumes and most memorable moments wearing them

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The Liberty Beauty Advent Calendar, Unboxed

The Liberty Beauty Advent Calendar 2022 is officially here and if you're looking for a sneak peek at the products that made the cut this year, scroll on as we reveal all...

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In Appreciation of: Dr. Barbara Sturm's Hyaluronic Serum

Our latest exhibit pays homage to a superior serum, straight from the mind of one of beauty’s most sought-after doctors

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In Appreciation of: Aesop’s Eleos Body Cleanser

Stand back: a new marvel of the bodycare world is about to be installed in our prestigious Beauty Hall of Fame

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Azelaic Acid: the Lesser-Explored Skincare Acid

From what it does to how to use it, consider this your explain-all guide

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The Rose Edit

Get ready for Valentine’s Day with Mother Nature’s most romantic bloom

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Reinventing the Classics with To My Ships

Meet the brand on a mission to redefine deodorant, via The Iliad.

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On Home Pampering: Susanne Kaufmann

The clean beauty brand founder guides us through her home spa ritual

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Scents to Fall in Love with

Make their Valentine's Day all the more special with a perfume that shows just how well you know them

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The Summer Nail Trends to Request Next

Liberty’s resident nail artist, Julia Diogo shares the most-requested manicure trends of the season

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In Appreciation of: Infiniment Coty Paris’ Encore Une Fois

Please be upstanding for the latest arrival in Liberty’s Beauty Hall of Fame: this seriously special scent is seductive, voluptuous – and exclusive to Liberty

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The Best New Luxury Skincare: Selected by Team Liberty

Discover luxury skincare essentials: hand-picked, and loved, by our team of expert beauty lovers

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Meet the Perfumer: Frank Voelkl

We head to Paris to meet the world-renowned perfumer behind Liberty LBTY.’s bestselling Zephirine fragrance

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Introducing Bienaimé, Vintage Beauty for the Modern Age

Discover the extraordinary story behind this new – but also rather old – beauty brand

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Essential Haicare: The Davines Range

Get it right for your hair type with our break-down of the Italian family business’ local plant-powered collection

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Chance of Showers: The Art of Showerscaping

Just because you hate baths doesn't mean a relaxing ritual is out of reach. Here's how to make the experience every bit as indulgent as soaking in the tub

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Notes From... Sam McKnight

The legendary hair stylist tells us all about his Deeper Love Treatment Mask

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Yasmin Sewell’s Vyrao Vision

The fragrance brand founder talks us through her transformational approach to scent, mood and emotion

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Five Rules to Live By: Routine Beauty

Good beauty behaviour to make a habit of while time is on your side

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Aesop Bestsellers

Aesop has been at the forefront of botanical beauty (and the shelves of stylish bathrooms) for nearly 30 years. We’re celebrating some of our top Aesop products, from the luxurious to the downright quirky. . .

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Tried and Tested: Sarah Chapman Meso Melt Infusion System

Our insiders put the innovative at-home microneedling programme to the test on fine lines, wrinkles and acne scarring

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In Appreciation of Trinny London’s Plump Up

Now on show: the impressive peptide and hyaluronic acid serum that will add more spring to your skin

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In Appreciation of Trish McEvoy’s Beauty Booster Soothe and Illuminate Cream

Attention please! Introducing the soothing sensation worthy of a place on the Beauty Hall of Fame pedestal

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The Experts' Everyday Afro Hair Care

From braids to beards, our brand founders share their routines for textured hair

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The Liberty Men's Advent Calendar, Unboxed

Hate surprises? Join the club. That’s why we’re willing to let you in on what’s inside this year’s luxury countdown…

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How to Take Better Care of Your Scalp

Keep your hair and head happy with Liberty's guide to scalp care

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In Appreciation of: Liberty LBTY. Fragrance’s Adelphi Sun

Bursting with botanicals, take a trip to the tropics with the latest arrival in the Beauty Hall of Fame

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How Kate Moss Created COSMOSS

When a British icon turns her hand to wellness, we all sit up and take note. Liberty sat down with the supermodel, to talk rituals, balance and creating a brand that was true to herself

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Julia Diogo’s Top Nail Trends of the Season

Nail artist Julia Diogo takes us through her five top seasonal trends you need to know about

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Face the Future: Beauty Brands Changing the Game

Step into our Beauty Hall, home to renegade beauty brands revolutionising our routines

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In Good Taste: The Rise of Ice Cream-Inspired Scents

Seek your scent inspiration at the gelato counter as the best perfumes of the summer come in your favourite flavours

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Shine On This Party Season With a Sparkly Eye Look

Glitter season comes but once a year. We bring you Liberty’s guide to the perfect sparkly eye whether you’re all in or prefer a light touch

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Beauty Necessities for Your Big Day

Our resident beauty editor (and 2022 bride) shares the products that’ll carry you through your wedding day with ease

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Notes on Accords: with Liberty LBTY. Fragrance’s Tudor

Join us for an olfactory odyssey, as we explore the exquisite notes that make this fragrance a true, tempting original

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The Collector’s Edit: Ex Nihilo’s Blue Talisman Extrait

Prepare to meet latest exclusive launch in our line-up of collaborations with the biggest names in beauty

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How to Make Your Perfume Last Longer

If you’re going to fall in love with a signature scent, make sure it’s in it for the long haul. Fragrance writer Alice du Parcq explains how to find the best long lasting perfume possible

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In Appreciation of: Davines OI Oil

Joining the Liberty Hall of Fame this week is a hair oil that is mighty in pledge and results. Welcome to the club…

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In Appreciation of: Westman Atelier’s Liquid Super Loaded

What an entrance! The makeup artist’s extraordinary highlighter joins our coveted line-up of beauty greats

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In Appreciation of: Vyrao’s Sun Rae

It’s the scent that’s managed to bottle sunshine – so is it really any wonder why Vyrao’s latest fragrance has earned a spot in our coveted Beauty Hall of Fame?

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Holidaying from the Beauty Hall

From Florentine history to the Californian sun, take a trip around the world with some of our favourite international Beauty brands

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Gifts for Their Beauty Personality

Beauty buffs can be hard to buy for – so tune in to their chosen rituals to make gifting a simple pursuit

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Start Your Lisa Eldridge Beauty Collection Here

It’s the question every brand founder dreads, akin to asking you to choose between your own children, but – if forced to answer – which are the products Eldridge is most proud of? Liberty finds out…

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In Appreciation of: Liberty LBTY. Fragrance’s Liberty Maze

Make way for the freshest inductee to the Beauty Hall of Fame: this zingy scent is a springtime stroll for the senses

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Meet the Beauty Experts

Discover the tips, tricks and go-to rituals of the best beauty experts in the business, ahead of their exclusive talk at Liberty

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In Appreciation of: Le Labo’s White Concrete Candle

There are candles, and then there’s the Concrete Candle. Prepare to be wowed by the latest, dramatic arrival to the Beauty Hall of Fame

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Liberty LBTY. Fragrance Lands at Battersea Power Station

Find out more about the Liberty LBTY. Fragrance pop-up at the iconic Battersea Power station

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Notes From...Lisa Eldridge

The makeup artist shares the tips, tricks and need-to-know details on her Liquid Lurex Eyeshadow

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Bloom & Glow with Suqqu

The lauded Japanese brand on holistic beauty and its inherent link to nature

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Self-Care to Go Back to the Office

Elevated travel essentials and home comforts to surround yourself with as the office beckons

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In Appreciation of: Sisley Paris’ Black Rose Cream Mask

It’s celebrations all round as this transformative face mask makes its long-awaited debut in our coveted Beauty Hall of Fame

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Inspired by LBTY: Adelphi Sun by Marta Contreras Simó

A passion for Liberty, a reverence for nature and an innovative use of AI helped craft our latest Liberty LBTY. Fragrance inspired artwork

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Inspired by LBTY: Liberty Maze by Alfred Bramsen

From Eastern inspirations to innovative artistic media: the London-based artist turns his delicate brushwork to Liberty LBTY’s enchanting floral creation

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In Appreciation Of: Maria Nila’s Head & Hair Heal Shampoo and Conditioner

A round of applause for the latest arrival in Liberty’s Beauty Hall of Fame: a nourishing duo from a Scandi haircare icon

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In Appreciation Of: Liberty LBTY. Fragrance’s Hera Reigns

Discover a sumptuous new oud from Liberty’s print-inspired collection

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Inspired by LBTY: Ianthe Oud by Rob Ryan

The papercutting artist turns his hand to Liberty LBTY. Fragrance’s enchanting Ianthe Oud, with magical results

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Inspired by LBTY: Liberty Maze by Conor Murgatroyd

The Yorkshire born artist turns his brush to Liberty LBTY. Fragrance’s zesty English garden scent

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Top 5: 111SKIN

Founder and Harley Street cosmetic surgeon Dr. Yannis Alexandrides breaks down his top non-invasive skin saviours

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Already Thinking About the Liberty Beauty Advent Calendar 2023?

The countdown is on for our new calendar to hit shelves but in the meantime, there are still plenty of ways to discover new beauty heroes at Liberty

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The Fragrance Hall of Fame

Meet the scents so transformative, so innovative that they have to be spritzed to be believed.

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Are You Using Antioxidants?

They’re the protective skincare ingredients that can help ward off environmental damage. So if you’re not already, it’s probably about time you started to use antioxidants

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All Embracing: Uoma Beauty

Brand founder Sharon Chuter shares her take on true beauty, advocating freedom of self-expression and confidence for all

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The Noseum

Follow your nose to The Fragrance Lounge on Lower Ground and find an extraordinary 3D art installation celebrating the art of scent

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Anti-Ageing Focus: 25-35

Tackle time face on with preventative measures that preserve youthful skin for longer

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How Loretta de Feo Created Dizziak

It was a mixture of disappointment and determination that led this music industry pro to launch her own haircare brand. How did she do it? Liberty finds out

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In Appreciation of: Kat Burki’s Vitamin C Intensive Face Cream

It is with great honour that we induct this hydrating, brightening, skin-strengthening cream to our Beauty Hall of Fame

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Emotional Intelligence: Meet the Game-Changing New Skincare Brand NEUR|AÉ

Inspired by neuroscience and backed by a decade of research: this is next-generation skincare from the masterminds behind Sisley

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Take Note: The Language of Perfume, Translated

Know your top notes from your dry down? Your vetiver from your sandalwood? Let's unpack the (often confusing) vocabulary of fragrance

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Find Your Type: Face Masks

The best face masks for maximum results, whatever your skin type

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A Scent to Remember: the Best Perfumes for Summer

Don’t just photograph your summer, commit it to scent memory. Liberty shares the fragrances that perfectly capture the spirit of the season

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How to Get Glowing Skin

It’s the goal on top of everyone’s skin agenda, but how exactly is that elusive glow achieved? Liberty consulted those who literally know best: please meet The Experts

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In Appreciation of: Dizziak's Body Scrub

The perfect body scrub doesn’t exi-. Actually, it does, and it’s taking a coveted spot in Liberty’s illustrious Hall of Fame

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How to Build an Effective Bodycare Regimen

Seek solace in Liberty’s guide to maintaining comfortable, glowing skin, whatever the weather

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Notes From... OUAI's Jen Atkin

Hairstylist to the stars, haircare expert and OUAI founder, Jen Atkin, sits down with Liberty to reveal the secrets behind the brand

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Top 5 Clean Beauty Brands

Inspire a bathroom cabinet overhaul with non-toxic beauty products from transparent brands that honour their ingredients

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The Best Beauty Products: Sale Edition

Let our resident beauty expert, Shannon Peter be your guide to the best beauty products Liberty's sale has to find

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In Appreciation of: Bobbi Brown’s Cream Shadow Stick in Golden Bronze

The most forgiving, portable, and chic longwear eyeshadow in your makeup bag makes a glamorous appearance in the Liberty Beauty Hall of Fame

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In Appreciation of: Trish McEvoy’s High Volume Mascara

Liberty’s Beauty Hall of Fame celebrates the perfect lash with its newest inductee

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Around the World in Seven Scents

Wish you were there no longer with a trail of transportive home fragrances that conjure dream destinations

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Three Ways with Westman Atelier Lit Up Highlight Stick

How to maximise multitasking makeup products that streamline your repertoire and save space on your dresser

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Yasmin Sewell’s Life in Fragrance

From mood-boosting perfumes to first-ever fragrances, Vyrao’s fashion-savvy founder, Yasmin Sewell shares her vibrant journey with scent

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Notes From… Caroline Hirons

The legendary skin care expert and founder of Skin Rocks sit down with Liberty to share her founder tips and tricks

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In the Garden with Wildsmith Skin

Take a trip to the verdant surroundings of the Heckfield Estate, home of Wildsmith Skin

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In Appreciation of: Kate Somerville's Goat Milk Moisturizing Cleanser

It’s the cleanser adored by skincare enthusiasts, and it’s just sashayed into Liberty’s Hall of Fame

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Five Steps to Finding Your Next Signature Scent

Finding The One isn’t easy, so it helps to have a little expert advice to guide the process…

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Beauty's Love Affair with the Colour Brown

From chestnut liner to cappuccino lips, brown makeup is certainly having a moment. We consult expert makeup artist Annabella Brayne to find out how to make it work for you

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Cher Webb’s Favourite Makeup Brushes

This pro makeup artist has tried everything, but these are the makeup brushes she really rates

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Inside Out Beauty: The Supplement Guide

Adopt a double-edged approach for body and mind with vitamins, supplements and skin care that work in equilibrium

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Tried and Tested: Augustinus Bader The Rich Cream

Does the cult face cream live up to the hype? Our Liberty beauty experts find out.

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Beauty Uprooted: The Botanical Glossary

We’re shedding light on the power of plants for a flourishing complexion

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Colour Science: Makeup with Benefits

Discover the innovative makeup that gets to work beneath the surface

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Cher Webb's Favourite Eyebrow Products

Expert makeup artist, Cher Webb has tried everything but she loves these eyebrow products. This is why...

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The Best Scents to Gift This Christmas

Ideas for the Liberty lover, the power player, someone spiritual - and even someone you don’t know very well

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In Appreciation of: RevitaLash Advanced

Liberty’s new Beauty Hall of Famer is the product with the power to transform your lashes

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The Mood: Summer '21 Beauty Looks

Make this the summer of makeup liberation with key colour looks that take freedom to new heights

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The Formula for Finding Your Perfect Lipstick

Swerve the guesswork with Liberty’s expert (and incredibly simple) guide to finding the lip colour best suited to you

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The New Natural: Emma Lewisham's Revolutionary Skincare Philosophy

Meet the woman contradicting everything you thought you knew about natural skincare

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In Appreciation of: Frédéric Malle's Uncut Gem

The new beauty icon about to be inducted into Liberty's prestigious Beauty Hall of Fame smells like nothing you've smelled before. Let the ceremony begin.

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The Key to Makeup That Goes the Distance

If you want to ensure your look lasts well beyond midnight, you'll first need to learn how to prep your skin for makeup. Let Liberty show you the ropes

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In Appreciation of: Aesop's A Rose By Any Other Name Body Cleanser

Everyday decadence just made its debut in the Liberty Beauty Hall of Fame

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Winter 20/21 Beauty Bank

Consider this your personal beauty manual for face and hair, as we bring you the buyer-approved looks to perfect and keep on standby

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Facial Massage 101: Morning Glow

An uplifting morning facial massage to see you rise and shine, with Votary co-founder Arabella Preston

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Lily Vanilli's Life in Fragrance

From lost loves to signature scents, bakery owner and cake connoisseur, Lily Jones shares her hero perfumes and most memorable moments wearing them

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The Art of Bathscaping: How to Run the Perfect Bath

Trust Sarah Coonan, Liberty’s buying director and resident bathscaper, to have all the tips and tricks for elevating bathtime

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What's Your (Scent) Sign?

A scent should not only speak to you, it should also speak for you, so for a fragrance that adequately expresses your personality? It’s written in the stars, says our mysterious resident astrologer, Lady Liberty

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From Fabric to Fragrance

Alison Lewis tells us how Tana Lawn cotton inspired Liberty LBTY.’s new Tana Meadow scent

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Under the Microscope: Hyperpigmentation

If uneven skin tone is your top concern, seek solace in the guidance of our experts

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Under the Microscope: Menopause

Our experts deep dive into the world of menopause to help remedy signs of hormone decline

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Autumn '21 Beauty Lookbook

Reembrace makeup play this autumn with bold new ways with colour that make experimentation wearable

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Do You Have 'Isolation Face'? Aka, Perioral Dermatitis

The most common skin complaint cropping up in conversation right now is affecting more of us than we realise. The ‘maskne’ that never went away might not be what you think it is.

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Cher Webb's Favourite Concealer

Expert makeup artist Cher Webb has tried everything but when it comes to concealers, this is the formula she loves.

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In Appreciation of: Liberty’s Beauty Hall of Fame Kit

A round of applause for the most celebrated products in beauty, now available in one handy kit

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The Créme de la Créme of High End Skincare

Finding high end skincare products that offer more than nice packaging and a spa-like smell? It's easier than you might imagine. Let Liberty be your guide

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Glow On: The Notable Merits of Vitamin C

A surefire shortcut to the brighter, glowier, more even skin you’ve been aiming for, Liberty investigates the far-reaching benefits of vitamin C

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In Appreciation of: REN’s Ready Steady Glow Daily AHA Tonic

The cult exfoliant on everyone’s wish list is a fast track to glowing skin, and it’s just taken up residence in Liberty’s Beauty Hall of Fame

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The Next Big Thing in Fragrance

From the new name in scent bringing quiet luxury to fragrance, to the Bibbi blend bound to reach icon status, Liberty predicts the sell-out scents of the future

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Tried and Tested: Dr. Barbara Sturm Hyaluronic Serum

Our in-house testers find out how the rave-reviewed hydration serum fares in a men's routine

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In Appreciation of: Dr. Barbara Sturm’s Night Serum

The Liberty Beauty Hall of Fame announces an outstanding new addition

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Making Scents with LOEWE

Resident nose, Núria Cruelles, takes us on an olfactory tour of the brand’s hometown via five of its beloved Un Paseo Por Madrid fragrances

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5 Steps to 5 Minute Makeup

Your essential makeup routine for perfection, simplified

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Ask a Liberty Expert: the Couples Home Spa

Our beauty expert Roy Clark invites romance into the home with a full self-care ritual for two

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How to Buy a Scent You Haven’t Yet Smelled

Even if a trip to our iconic Fragrance Hall isn’t a possibility, you can make an informed perfume-buying choice online. Let Liberty be your guide

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The Luxury Fragrance Edit

Heritage names to look out for in The Fragrance Lounge

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What Makes a Hero Beauty Product Quite so Heroic?

From the palette on everybody’s lips to the serum on everybody’s skin, we ask the names behind the brands to share what makes their hero beauty products quite so heroic.

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Inside Maria Nila’s Swedish Hair Laboratory

As the cult Scandi haircare brand debut a Liberty exclusive: we take a look behind the scenes

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Recipe for Success: The Beauty Chef

Australian brand founder Carla Oates shares her tips on how to rustle up a healthy gut

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On Rituals: Gucci Westman

The Westman Atelier founder shares the beauty rituals that shape her morning

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In Appreciation of: Dizziak's Deep Conditioner

This hair holy grail is the latest beauty icon to join Liberty's stellar Beauty Hall of Fame. Time to roll out the red carpet

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Jones Road: Bobbi Brown's Five-Minute, Five-Product Face

Bobbi Brown’s secret to an easy breezy, five-minute no-makeup makeup look using Jones Road Beauty - now pride of place in the Liberty Beauty Hall

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Cher Webb's Favourite Bronzer

Expert makeup artist, Cher Webb has tried everything but she loves the Westman Atelier Face Trace Contour Stick. This is why...

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A Comprehensive Skincare Routine for Oily Skin

From migrating makeup to breakouts, oily skin can be difficult to manage. We look at the best skincare routine for oily skin, day and night.

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The Trend Report: The Makeup Looks to Wear This Summer

From supernatural skin to Y2K-inspired gloss, makeup artist Celia Burton walks us through the best ways to elevate the beauty basics

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The Next Big Thing in Beauty

Stay ahead of the curve with Liberty’s rundown of the trends you can expect to see everywhere in 2023 – as predicted by a panel of beauty experts

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The New Age of Acupuncture

The newest recruit to our instore wellness offering, Five Element Acupuncturist Johnny Childs shares the magic behind the treatment that promises to rebalance mind, body and spirit

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Top 5: Dr. Barbara Sturm

The aesthetics doctor hails her heroes from the German-made cult skin care collection

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Anti-Ageing Focus: 50+

Tackle time face on with targeted scientific products and tech transforming established signs of ageing into a healthy glow of wisdom

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In Appreciation of: Ultra Violette's Lean Screen SPF50+

Your dream SPF brings its enviable protection to Liberty’s Beauty Hall of Fame

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The Key Ingredient for Bouncier Skin

The peptide hype is real. But why do so many brands claim that peptides are the shortcut to plump, glowing skin? Liberty finds out

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In Appreciation of MZ Skin’s Bio-Placenta Hyaluronic Acid Serum

Inspired by the restorative powers of sleep, discover the latest exhibit to enter the Beauty Hall of Fame

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The Collector’s Edit: Lisa Eldridge Beauty Desert Gleam Palette

Behold: the latest in our line-up of exclusive collaborations with the biggest names in beauty

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Candles to Read Books By

The Liberty Bookstore is open! Find the perfect book and candle pairing to enhance your favourite reading nook this winter

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AHA vs BHA: The Battle of the Skincare Acids

Learn how to differentiate your salicylic from your glycolic once and for all with Liberty’s expert guide to exfoliating acids

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The Beauty Briefing: Episode 1

On our new Beauty podcast, Vyrao’s Yasmin Sewell and Commune’s Kate Neal discuss building brands with intention

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Tried and Tested: Decree Treat Tincture

Liberty staff put Dr AJ Sturnham's bestselling anti-ageing night serum under the spotlight

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Top 5: Essential Oil Blends

Inhale wellness and exhale stress with aromatic botanical essences that boost, calm and heal

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Exclusive: To My Ships Drops Anchor at Liberty

Venture on a mythic odyssey with the all-new personal care brand, now moored exclusively in our Central Atrium

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How to Look Polished in Minutes, According to Gucci Westman

The esteemed makeup artist and brand founder shares her failsafe shortcuts to glow

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5 Steps to Lip Repair

Lip care heroes to revive and perfect a winter-worn pout

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What Is Hyaluronic Acid?

Few skincare ingredients receive quite so much praise, but is this skin hydrator worth all the hype? Liberty tells all

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What Is Squalane?

It’s the much-loved emollient that even the sensitive and breakout-prone among us can use, but should we all be including squalane in our skincare routine? Liberty investigates

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What Vitamin E Can Do For You

Liberty gets reacquainted with one of the most reliable skincare ingredients in your routine

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Ingredients in Focus: Vine Thief’s Smell-The-Taste Technology

Exploring the groundbreaking science behind the strawberry scent in the newest Liberty LBTY. fragrance

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What Is Salicylic Acid?

Achieve total pore liberation with this oil-suppressing, dirt-clearing, skin-soothing skincare ingredient

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In Appreciation of: Jones Road’s Miracle Balm

May we have your attention, please. A new star is entering our Beauty Hall of Fame and it’s about to transform your skin like nothing before

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In Appreciation of: Sunday Riley’s Good Genes

It’s the serum that made exfoliating acids a daily staple. Liberty pays tribute to an iconic addition to its Beauty Hall of Fame

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Inspired by LBTY: Zephirine by Matthew Rice

Take a trip with Liberty to visit the renowned water colour artist at his Ham Court home

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Meet Granado, Brazil's Best Kept Beauty Secret

Brazil is fast becoming the new beauty capital of the world, and its most underrated export – Granado – has just landed exclusively in Liberty’s beauty hall

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Facial Massage 101: Blemish Rescue

Perfect the art of facial massage for blemish-prone skin with help from Votary's co-founder, Arabella Preston

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Take Me Back: Maison Margiela’s Memory-Making Scents

A fragrance brand to feed your nostalgia, team Liberty pen an ode to the perfume that transports them to one of their most beloved memories

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The Best Home Fragrance for Every Room

It has the power to lift the spirit and settle the mind, but what’s the best way to use home fragrance to set the mood? We asked the experts to walk us through, room by room.

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Beauty Gifts That'll Guarantee Christmas Shopping Success

Nobody turns their nose up at an indulgent beauty-based gift, so make our Beauty Hall the first port-of-call on your Christmas shopping mission

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Cher Webb’s Favourite Red Lipstick

Expert makeup artist Cher Webb has tried everything but when it comes to red lipstick, only a few get her seal of approval

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Revise the Rules: Good Hair Habits

Learn the new laws of hair care for a ritual that spins straw into gold

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Get Ready with Liberty

Whether you need a full beauty ritual, a quick desk-to-dancefloor transformation or a few on-the-go essentials, Liberty has everything you need

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The Return of Commuter Face

No matter how you’re travelling to and from work, it impacts your skin. Liberty asks the experts how to protect our skin during the daily commute

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Can Caffeine Wake Your Face Up?

It’s not just the fuel that gets you out the door in the morning. Caffeine can also be the pep in your skincare prep

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Sarah Coonan's Life in Fragrance

From lost loves to signature scents, Liberty's buying director shares her hero perfumes and most memorable moments wearing them

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The Glow-Giving Facial that Does It All

From cutting-edge tech to hands-on massage, the Sunday Riley Ice Lift offers everything you could possibly want from a facial

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Summer Beauty Tips to See You Through the Season

Consider this the ultimate guide to all the tips, tricks and hacks you’ll need to survive the sunniest months

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Cher Webb's Favourite Viral Skincare Products

Makeup artist Cher Webb has tried everything, but which TikTok-famous formulas are worth the investment? Here she shares her favourites

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Frédéric Malle’s Life in Fragrance

From lost loves to signature scents, the founder of the iconic fragrance house shares his hero perfumes and most memorable moments wearing them

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In the Studio with Lyn Harris

Step inside the mind – and laboratory – of the iconic British perfumer and founder of Perfumer H

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In Appreciation of: Emma Lewisham’s Supernatural Vitale Face Elixir

A moment of admiration for this breakthrough serum, the latest inductee to our coveted Hall of Fame

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In Appreciation of: Westman Atelier Squeaky Clean Liquid Lip Balm

It’s official, the world’s most luxurious lip balm has joined the stellar line up of star products in our Beauty Hall of Fame

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Inspired by LBTY: Adelphi Sun by Isabella Cotier

The artist and illustrator turns her energetic, experimental eye to Liberty LBTY.’s verdant, botanical scent.

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How to Upcycle Your Beauty Empties

Drive your waste count closer to zero with repurposed packaging to inspire imagination

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Veronique Gabai: Scents for Escapism

The New York perfumer calls out her personal favourites for a sensory getaway

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Home of the Artistic Shopper: Interior Scent Stories

We unravel the evocative fragrances that conjure interior spaces in scent

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This Just in: Byredo Makeup Has Landed

From the mascara that builds brow-skimming lashes to the lip gloss that lends a futuristic sheen, we’ve tried it all – and we think you should too…

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In Appreciation of: Votary’s Super Seed Serum

The cult, British-made soothing super serum has just joined the Liberty Beauty Hall of Fame

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Inspired by LBTY: Tana Meadow by Lizzie Riches

Artist Lizzie Riches shares her interpretation of Liberty LBTY. Fragrance’s newest scent, Tana Meadow

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Body Lotion that Doesn't Feel Like a Chore at All

If you’re going to finally commit to daily application, you’re going to need a body lotion that’s a joy to use. Liberty selects the very best

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In Appreciation of: Jones Road x Hervé Universal Hair Balm

A formula as strand-strengthening, shine-inducing and hair-reviving as this certainly deserves your attention

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How to Build a Night Time Skincare Routine

Trust us: the concept of beauty sleep is no myth. Curate an effective PM skincare routine with Liberty's All About Her beauty kit to make the most of your skin’s most productive hours

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In Appreciation of: Augustinus Bader’s The Rich Cream

Make way for the world’s most famous luxury moisturiser as it takes up residence in Liberty’s Beauty Hall of Fame

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A Meeting of Minds: Diptyque Limited Edition Insolite Candle

A joint celebration of individual design legacies, we uncover the story behind Diptyque’s Insolite Candle, made in collaboration with Liberty

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In Appreciation of: Byredo’s Eyeshadow 5 Colours in Dysco

An eyeshadow palette that suits everyone does exist, and you’ll find it in Liberty’s prestigious Beauty Hall of Fame

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The Very Best Beauty Tips, According to a Seasoned Editor

After ten years in the industry, beauty editor Laura Kennedy has gathered countless tips from the pros. Here she shares her handy beauty hack guide

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Notes From... Trish McEvoy

The legendary makeup and skincare expert shares her insider know-how with Liberty The legendary makeup and skincare expert shares her insider know-how with Liberty

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In Appreciation of: Westman Atelier’s Suprême C Serum

Take a closer look at the newest exhibit to join our Beauty Hall of Fame: a skincare formula with only one – rather incredible – ingredient

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What Team Liberty Plan to Buy This Beauty Drop Day

In the spirit of sharing, here’s what team Liberty are spending their Beauty Drop credit on this month

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Facial Massage 101: Sleep Prep

Rest easy with the ultimate evening facial massage from Votary co-founder Arabella Preston

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The Best Mascara for Every Kind of Lash

Shop for the lashes you have, and receive the lashes you want. Liberty selects the best mascaras for every lash type.

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In Appreciation of: Rose Inc’s Satin Lip Colour in Persuasive

It’s curtains up for the supremely creamy lipstick you could never tire of

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The Ultimate SPF Guide

Even if the sun fails to make an appearance, sunscreen is a non-negotiable. But which SPF is best? Liberty explains it all...

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The Best Treatments for a Hair Health Kick

If you’re going to spend the time and exert the energy on a hair treatment, it needs to make a noticeable difference. And with that, I can help

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Phway Su Aye’s Life in Fragrance

From lost loves to signature scents, Gabar’s CEO and Creative Director shares her hero perfumes and most memorable moments wearing them

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The Shortcut to Longer, Stronger Nails

Curb the bending and stop the snapping with expert manicurist Julia Diogo’s tried and tested advice to making your nails grow stronger, faster

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Skin Maths: How to Pair Skincare Ingredients

If e=mc² and a²+b²=c², then which skincare products work best together? Liberty has pairing skincare ingredients down to a perfect science

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Meet Niacinamide, Skincare's Most Versatile Ingredient

Hydrating, calming, brightening, smoothing, strengthening – is there anything niacinamide can’t do? Liberty finds out

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Reasons to love the Liberty 12 Days of Fragrance Calendar

From the masterminds behind the Liberty Beauty Advent Calendar, there's a brand new way to countdown the festive season.

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Under the Microscope: Hair Loss

Our experts explain what causes hair loss and help carve out the cure

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How to Remedy Hungover Skin

Mistakes were made. We didn’t drink enough water. Somebody finished all the mince pies. Liberty brings you the essential guide to dealing with morning-after face this party season

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In Appreciation of: Liberty’s Hera Scented Candle

Named Best Home Fragrance by the prestigious Fragrance Foundation, our award-winning candle is the latest product to take up residence in our Beauty Hall of Fame

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Scents of Surprise: Inside the D.S. & Durga Universe

Liberty explores the world through the eyes – or rather nose – of the most irreverent scent brand around

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On Personal Fragrance: Trish McEvoy

The beauty guru shares the uplifting inspirations behind her confidence-boosting scents

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What Is Retinol?

It’s the universal skin solver, but what is retinol and why does it seem so hard to use? Liberty shares the definitive guide

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What Are Ceramides?

It may be the moisturising ingredient recommended by dermatologists and beauty editors, but are ceramides really the cure-all we’ve been looking for? Liberty finds the answer

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Augustinus Bader

The physician and professor smooths over the science of anti-ageing

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Secrets of the Liberty Fragrance Room

Liberty perfume expert Stuart tells tales from our emporium and celebrates his favourite scents