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Liberty Fabrics SS25 collection

Liberty Retold: Introducing the SS25 Fabric Collection

150 years of history takes centre stage
By: Georgia Graham

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By: Georgia Graham
Liberty Retold: Introducing the SS25 Fabric Collection

Liberty Retold: Introducing the SS25 Fabric Collection

150 years of history takes centre stage

By: Georgia Graham

The curtains are up on Liberty’s newest fabric collection. Looking ahead to Liberty’s 150th anniversary in 2025, this new collection is a stage set for creativity, innovation and artistry. A play that takes place in a theatre built from the timber of two ships - Liberty’s iconic building. Here, we dive into the characters and costumes that comprise this dramatic journey through Liberty’s legacy; a story told in print.

Act 1: The Stage

The first act celebrates the inception of Liberty, founded in 875 by Arthur Lasenby Liberty, who opened his first shop on Great Marlborough Street and soon after, built Liberty’s legendary Tudor flagship. The fabrics from this act commemorate some of the Liberty store’s most enduring characteristics; ‘Piccadilly Poplin: Blue Prints’ is based on the original architectural drawings of the Liberty store, whilst ‘Master Plan’ draws inspiration from the floor plans. ‘A Celebration’ is painted by artist and illustrator Ellie Curtis, and is a whimsical design featuring the carved wooden animals that you’ll discover as you meander through Liberty’s interior. It’s not all work and no play - ‘Employee’s Picnic’ celebrates the outdoor gatherings Arthur Liberty used to organise for his staff.

Act 2: The Cast

Over the years, Liberty has amassed a world-class roster of designers and collaborators. The archive - which contains over 50,000 designs - reflects 150 years of the artistic movement and cultural change. Whether that’s the sinuous, sculptural style of Art Nouveau, the ditsy florals of the 1930s or the swinging sixties, In this act, you’ll discover prints inspired by Allan Francis Vigers, Sidney Mawson, Madeleine Lawrence, Bernard Nevill, Robert Stewart and Colleen Farr, the designer who established Liberty’s first in-house design studio in the early 1950s.

Master Plan from Act 1
Carnaby Cast from Act 2

Act 3: The Audience

Liberty’s guestlist of fans reads like a who’s who of the past decade-and-a-half of culture, featuring writers like Oscar Wilde and musicians including Florence Welch and David Bowie. Welch is a fan of the ‘Arundel’ print, whilst David Bowie wore the ‘Corbusier Dream’ print to perform ‘Starman’ on Top of the Pops in 1972. The performance was later dubbed “the invention of the 80s”.

But it’s not only the famous faces that make up Liberty’s cast of characters. It was Oscar Wilde who dubbed Liberty ‘the chosen resort of the Artistic Shopper’, and each curious and creative mind who visits Liberty is a source of inspiration. One of the prints is named after this moment, titled ‘Oscar’s Palace’, whilst ‘Electric Nouveau’ draws inspiration from Liberty’s rock star clientele of the 60s and 70s. There are also a smattering of supermodels in Liberty’s audience - the ‘Verve Pop’ print was worn by Grace Coddington, whilst ‘Mono Muse’ was inspired by Swinging Sixties muse Jean Shrimpton.

Verve Pop from Act 3
Glitch from Act 4

Act 4: The Next Act

Celebrating Liberty’s birthday isn’t all about looking backwards. The final act of the SS25 collection pays homage to the next 150 years, imagining what the future might hold. Digital prints like ‘Techno Beat’ and ‘Glitch’ explore the relationship between art and technology, whilst the ‘Lord Thorpe’ print is a digital retelling of a classic print story. And like Wicked, Liberty’s collaborator for Christmas 2024, this final act suggests a star-studded sequel to look forward to…

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A Liberty print suit by designer Mary Quant

Meet the Curators | Women in Print: 150 Years of Liberty Textiles

Take a virtual tour of the William Morris Gallery’s new exhibition with curators Rowan Bain and Róisín Inglesby
By: Harriet Brown

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By: Harriet Brown
Liberty Floral Dresses are the Best Floral Dresses

The Longstanding Reign of Floral Dresses

Most trends come and go but florals will forever be in fashion’s favour. Here, Liberty examines the everlasting allure of the best floral dresses
By: George Elliot

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Model wearing a silk Liberty Maxi Dress in Peacock Manor print

7 Ways to Put an Evening Spin on a Daytime Dress

From sun-up to sundown, the power of a great dress is unmatched. Here’s Liberty’s guide to taking this season’s best silhouettes from day to night
By: Amy Falconer

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By: Amy Falconer
A Beginners Guide to Understanding Sewing Terms

The Sewing Terms You Need to Know

What’s a seam allowance? Selvedge? Weft vs warp? Before you embark on your sewing project, understanding these sewing terms is the key to crafting success
By: Charlotte Olby

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The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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liberty fabric team pinning william morris fabric onto tailors dummy

How to Choose the Best Fabric for Beginner Sewers

Whether you’re a beginner sewer or a seasoned crafter, finding the most forgiving fabric can be a bamboozling task. But not with Liberty…
By: Charlotte Olby

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A woman's face appears with a turquoise device adminstering a skincare service

The New Skin Tech to Try with Dr. David Jack

As his new clinic opens in store, the renowned aesthetics doctor and brand founder talks Liberty through the latest innovations in skin health
By: Harriet Brown

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By: Harriet Brown
An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Greta Bellamacina decorates a christmas tree

The Bellamacina Family’s Christmas Traditions

Look inside Greta Bellamacina and Robert Montgomery’s familial world to discover how they mark the season with their three children
By: Harriet Brown

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By: Harriet Brown
Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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Head artisan Manon works on cutting leather from a larger piece. On the wall behind her are various hammers and tools of the leather working trade.

In the Studio with Strathberry

Step inside the Scottish leather accessories expert’s Edinburgh Atelier with head artisan, Manon
By: Harriet Brown

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By: Harriet Brown
The Liberty guide to the best designer handbags to invest in

The Best Designer Handbags to Invest In Now

We’ve sifted through the latest offering of luxury clutches, cross-bodies and shoulder bags to bring you Liberty’s top ten new season finds
By: Team Liberty

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A woman wears a Liberty scarf

Archival Inspiration: The Story of Liberty Scarves

As we celebrate 150 years, allow us to take you on the journey of one of our most iconic products.
By: Harriet Brown

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By: Harriet Brown
A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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cosy winter home ideas upgrade your home for winter

Comfort & Joy: Cosy Winter Home Upgrades

Embrace our cosy winter home ideas with a few simple upgrades to give your home a seasonal, warm and welcoming reset
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer