These Are the Best Swimwear Brands to Buy Now
Wherever you plan to take a dip this summer – be it the calm waters of Mexico or the slightly choppier waves along the English coast – do it in swimwear you love.
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These Are the Best Swimwear Brands to Buy Now
Wherever you plan to take a dip this summer – be it the calm waters of Mexico or the slightly choppier waves along the English coast – do it in swimwear you love.
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Here’s the thing with swimwear: the options out there often feel so far removed from the sense of style you’ve already honed. You spend ages building a capsule wardrobe of beloved basics and hero pieces, but finding a swimsuit or bikini to match the aesthetic? Impossible! Or is it?
Thankfully, this summer, there’s an entire raft of beloved brands – the kind that are already mainstays in your existing summer wardrobe – dipping their toe in the swimwear waters. Love Totême’s understated minimalism? They now do swimwear to match! Wear head-to-toe Ganni all year round? Just wait till you see this crocheted bikini! Turns out, the best swimwear brands are the brands you already wear and love. Here’s proof.
Totême
The brand of the moment, you’ll be hard pressed to find a style tastemaker that doesn’t have at least one Totême piece in their wardrobe. It’s a brand known for its collection of elevated basics in a signature (and rather understated) neutral colour palette. In swimwear terms, expect smocked textures, subtle monogramming and straight-cut silhouettes, like this Deep Neck Swimsuit, £140.
Shop NowGanni
Ganni’s MO? Presenting a playful, somewhat irreverent take on modern Scandi style, with clothes are easily identifiable through their use of colour, print and (often oversized) silhouette. And its swimwear line is no different. Every piece is made from either 100% certified recycled material or regenerated nylon yarn; as if this leopard print swimsuit wasn’t enough to smile about.
Shop NowPaloma Wool
Almost psychedelic in nature, Paloma Wool’s hazy, ombre-effect fabrics are fast-becoming a fashion emblem of the season. And now the brand has translated that aesthetic to swimwear. With its crossover spaghetti straps, low back and cut-out detailing to the chest, the Maya Swimsuit, £100 is the perfect accompaniment to a free-spirited summer of fun.
Shop nowLa DoubleJ
Known for its kaleidoscopic prints in dopamine-inducing colour palettes, La Double J is the brand to turn to if you need to inject a little joy into your summer wardrobe. And that sentiment stands for swimwear too. Its form-flattering swimsuits are bright, bold and an outfit in themselves, just like this Hazzard V-Neck Swimsuit, £310.
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