Meet Granado, Brazil's Best Kept Beauty Secret

Brazil is fast becoming the new beauty capital of the world, and its most underrated export – Granado – has just landed exclusively in Liberty’s beauty hall

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By: Shannon Peter

Brazil has already brought us cult favourites like Sol de Janeiro’s joyous Brazilian Bum Bum Cream and Costa Brazil’s decadent Sol Sunlight Body Oil, but Granado is the new-to-the-UK brand reaffirming the country's place on the beauty map – and you’ll find the best Granado products here, exclusively at Liberty.

As Brazil’s oldest pharmacy, Granado first made its name producing effective beauty remedies using the native plants, herbs and flowers of Teresópolis, a mountainous region on the outskirts of Rio de Janeiro, where owner José Antonio Coxito Granado owned a small farm. A magical apothecary bound in rich heritage, its tried-and-tested formulas have been a mainstay in Brazilian bathrooms ever since, transforming the simplest of moments, such as washing your hands or taking a bath, into decadent mood-boosting rituals with serious results.

“We’re so excited that our beauty hall is Granado’s first and only home here in the UK. As Brazil’s oldest pharmacy brand, Granado brings a long heritage to Liberty, through its beautiful formulas and striking packaging.”

Hannah Richardson, Liberty Beauty Buyer

If you’re the type of beauty connoisseur who's known to lug suitcases full of French pharmacy remedies back from Paris, or the kind that trawls the internet in the search of the latest K-Beauty innovations, thankfully getting your fill of Brazilian beauty is made far easier now that Granado has made Liberty its official UK homestead. Ready to add a touch of Brazilian beauty to your bathroom cabinet? Here are the best Granado products to add to basket now.

The Glow-Giving Body Lotion

Granado Aurora Body Moisturiser, £23

This supremely creamy body lotion smells equal parts spicy and floral, waking up a tired mind on application, but just wait until its sheen-inducing, skin-softening power kicks in. Glossy limbs, secured.

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The Fancy Hand Soap

Granado Imperial Liquid Soap and Body Lotion Set, £35

A particularly satisfying hand wash, this formula uses vegetable glycerin to cleanse and hydrate the hands with every wash, while the accompanying lotion leaves hands hydrated, but not slippery. It’s the sort of stuff you’ll want to save for when house guests drop by, but don’t: your hands deserve this kind of daily decadence, too.

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The Mood-Shifting Perfume

Granado Oud Eau de Cologne, £85

Each adorned in beautiful illustrations, every bottle of Granado fragrance feels like a mini piece of history in your hands, yet the scents inside are innately modern. Oud Eau de Cologne, £85, reimagines this precious ingredient in a way that feels spicy yet fresh while Gerânio & Grapefruit Eau de Cologne, £85, has enough zing to put pep in even the heaviest of steps.

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The Fresh-as-Air Home Fragrance

Granado Carioca Diffuser, £55

Granado has a treat for your home, too, with a collection of decadent reed diffusers. This one comes seeped in the brand's Carioca scent, which has a balance of musky, floral and citrus notes. Just the kind of fresh, airy scent required in the summer heat.

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