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Liberty LBTY. Fragrance collection

In Bloom: Discover Liberty LBTY. Fragrance

It’s a new take on Liberty print. Crafted by world renowned perfumers. Waiting to be discovered by you.
By: Team Liberty

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In Bloom: Discover Liberty LBTY. Fragrance

In Bloom: Discover Liberty LBTY. Fragrance

It’s a new take on Liberty print. Crafted by world renowned perfumers. Waiting to be discovered by you.

By: Team Liberty

Liberty LBTY. Fragrance is finally in bloom – and you’re invited to explore. What lies ahead is a collection of expertly crafted scents that reimagine the beauty and inspiration behind some of Liberty’s most iconic prints. Expect exhilarating compositions of evocative botanicals and essential oils that’ll transport you to other times and places. Not only that, but there are three new fragrances to discover in the floral oud capsule collection: Hera Reigns and Ianthe Oud plus the brand new Vine Thief. Where might Liberty LBTY. Fragrance take you, you ask? You’re about to find out…

Read More: Meet the dreamers – the expert perfumers behind the new Liberty LBTY. Fragrance collection

What Is Liberty LBTY. Fragrance?

A natural extension of the Liberty realm, Liberty LBTY. Fragrance is our chance to ignite yet another one of your senses: your sense of smell. It’s a seven-scent collection of artistic fragrances, each one the olfactory translation of an archival Liberty print – painstakingly crafted by the world’s most renowned perfumers. Their task? To unpick the rich, layered artwork of a specific print, and reinterpret its mood, moment and memory into scent.

What Makes Liberty LBTY. Fragrance Different?

Not only does Liberty LBTY. Fragrance allow you to experience the Liberty magic through a whole new medium, the collection celebrates the work of some of the greatest artists of our time – the world’s top perfumers. The very same noses behind some of the iconic scents you already know, love and wear, these experts have managed to conjure up soon-to-be signature scents evocative of some of the most extraordinary scenes – using only the highest quality ingredients.

Read More: In appreciation of: Liberty LBTY. Fragrance’s Tudor

Discover the Scents

VINE THIEF

Eau de Parfum 100ml, £225

Peek through the grapevines of Liberty's Vine Thief print to discover a new, lush fragrance from LBTY. Ripened strawberries and powdery orris are abundant, nourished by smoky leather and vanilla. Discover Ianthe Oud and Hera Reigns from Liberty LBTY. Fragrance. Deep, leathery oud is combined with vivacious florals to create a tapestry of aromas woven by the hands of globally acclaimed perfumers.

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Liberty LBTY. Fragrance Vine Thief 100ml, £225

Ianthe Oud

Eau de Parfum 100ml, £225

Breathe in, and sense the deeply entwined woods and scattered florals of our classic Ianthe print, captured in the new fragrance Ianthe Oud: where mysterious oud woods murmur and English violets twinkle alongside honeyed mimosa.  Deep, irreverent and woody, Ianthe Oud’s dancing floral top notes are grounded by myrrh, guaiac wood, patchouli and leather for a deeply irreverent finish.

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Hera Reigns

Eau de Parfum 100ml, £225

Hera Reigns is the second new fragrance in the floral oud capsule collection. Notes of pink pepper dazzle, while jasmine and gardenia reign supreme with rich woods and noble ouds bowing down to their command, reflecting the resplendent tendrils of feathers and hidden florals in the majestic Hera print, an homage to the Greek goddess.

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Tudor

Eau de Parfum 100ml, £225

Run your hand across a vast, richly-textured Merchant print tapestry hanging off the hallowed beams of Liberty’s flagship store and awaken Tudor. This ornamental and bohemian woody scent is released ​with vivid bursts of grated ginger, nutmeg and crushed juniper berries that vibrate with intense freshness, while deep woodland notes and resins unfurl.

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Liberty Maze

Eau de Parfum 100ml, £225

Take a stroll through the leafy trail of Liberty’s heritage Orchard print and meander through a picturesque artist’s garden in 1970s springtime. As you soak up this crisp and tranquil citrus scent, ​clusters of blossoming jasmine are revealed, while hints of solar honeysuckle pull you deep into ​a silver birch woodland with whispers of soft musk, billowing in the sun.​

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Wild Rosinda

Eau de Parfum 100ml, £225

Beneath the fluttering blush of Liberty’s Decadent Blooms print lies a feast of roses and peonies, so generous that even the most gentle of taps could ignite a kaleidoscope of scarlet confetti. Be beguiled by this rich and mysterious floral scent with notes of hot saffron, patchouli and smouldering ​wood, guaranteed to make a statement.

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Zephirine

Eau de Parfum 100ml, £225

Liberty’s Eden’s Awakening print evokes a fantastical palace filled with lavish flora and fauna and decadent figs just waiting to be picked. Step deeper into this enchanted realm to discover our luscious and spiritual incense scent. Notes of stalky-fresh fig leaves and velvety rose petals combine with an aura of incense, soft leather and rich vetiver.

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Adelphi Sun

Eau de Parfum 100ml, £225

Our spectacular Adelphi Voyage print is a snapshot of an idyllic glasshouse bathed in the sun, filled to its edges with luscious greenery. This verdant and succulent botanical scent sows a medley of fresh grass, dewy greens and twists of juicy citrus peel, all drizzled with honeyed floral nectar basking in the warmth of the late afternoon sunbeams.

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