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Liberty LBTY. Fragrance collection

In Bloom: Liberty LBTY. Fragrance Has Landed

It’s a new take on Liberty print. Crafted by world renowned perfumers. And it’s finally ready to experience
By: Team Liberty

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In Bloom: Liberty LBTY. Fragrance Has Landed

In Bloom: Liberty LBTY. Fragrance Has Landed

It’s a new take on Liberty print. Crafted by world renowned perfumers. And it’s finally ready to experience

By: Team Liberty

Liberty LBTY. Fragrance is finally in bloom – and you’re invited to explore. What lies ahead is a collection of expertly crafted scents that reimagine the beauty and inspiration behind some of Liberty’s most iconic prints. Expect exhilarating compositions of evocative botanicals and essential oils that’ll transport you to other times and places. Where might Liberty LBTY. Fragrance take you, you ask? You’re about to find out…

Read More: Meet the dreamers – the expert perfumers behind the new Liberty LBTY. Fragrance collection

What Is Liberty LBTY. Fragrance?

A natural extension of the Liberty realm, Liberty LBTY. Fragrance is our chance to ignite yet another one of your senses: your sense of smell. It’s a five-scent collection of artistic fragrances, each one the olfactory translation of an archival Liberty print – painstakingly crafted by the world’s most renowned perfumers. Their task? To unpick the rich, layered artwork of a specific print, and reinterpret its mood, moment and memory into scent.

What Makes Liberty LBTY. Fragrance Different?

Not only does Liberty LBTY. Fragrance allow you to experience the Liberty magic through a whole new medium, the collection celebrates the work of some of the greatest artists of our time – the world’s top perfumers. The very same noses behind some of the iconic scents you already know, love and wear, these experts have managed to conjure up soon-to-be signature scents evocative of some of the most extraordinary scenes – using only the highest quality ingredients.

If you're one of the well-prepared ones that has already secured the Liberty Beauty Advent Calendar 2023, then you have a small taste of Liberty LBTY. Fragrance to come in drawer #1. But for the full experience, let's delve into each of the scents – which one will become your signature?

Read More: In appreciation of: Liberty LBTY. Fragrance’s Tudor

Discover the Scents

Tudor

Eau de Parfum 100ml, £225

Run your hand across a vast, richly-textured Merchant print tapestry hanging off the hallowed beams of Liberty’s flagship store and awaken Tudor. This ornamental and bohemian woody scent is released ​with vivid bursts of grated ginger, nutmeg and crushed juniper berries that vibrate with intense freshness, while deep woodland notes and resins unfurl.

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Liberty Maze

Eau de Parfum 100ml, £225

Take a stroll through the leafy trail of Liberty’s heritage Orchard print and meander through a picturesque artist’s garden in 1970s springtime. As you soak up this crisp and tranquil citrus scent, ​clusters of blossoming jasmine are revealed, while hints of solar honeysuckle pull you deep into ​a silver birch woodland with whispers of soft musk, billowing in the sun.​

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Wild Rosinda

Eau de Parfum 100ml, £225

Beneath the fluttering blush of Liberty’s Decadent Blooms print lies a feast of roses and peonies, so generous that even the most gentle of taps could ignite a kaleidoscope of scarlet confetti. Be beguiled by this rich and mysterious floral scent with notes of hot saffron, patchouli and smouldering ​wood, guaranteed to make a statement.

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Zephirine

Eau de Parfum 100ml, £225

Liberty’s Eden’s Awakening print evokes a fantastical palace filled with lavish flora and fauna and decadent figs just waiting to be picked. Step deeper into this enchanted realm to discover our luscious and spiritual incense scent. Notes of stalky-fresh fig leaves and velvety rose petals combine with an aura of incense, soft leather and rich vetiver.

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Adelphi Sun

Eau de Parfum 100ml, £225

Our spectacular Adelphi Voyage print is a snapshot of an idyllic glasshouse bathed in the sun, filled to its edges with luscious greenery. This verdant and succulent botanical scent sows a medley of fresh grass, dewy greens and twists of juicy citrus peel, all drizzled with honeyed floral nectar basking in the warmth of the late afternoon sunbeams.

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