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Liberty LBTY. Fragrance perfume bottle with a black and white cap

In Bloom: Discover Liberty LBTY. Fragrance

It’s a new take on Liberty print. Crafted by world renowned perfumers. Waiting to be discovered by you.
By: Team Liberty

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In Bloom: Discover Liberty LBTY. Fragrance

In Bloom: Discover Liberty LBTY. Fragrance

It’s a new take on Liberty print. Crafted by world renowned perfumers. Waiting to be discovered by you.

By: Team Liberty

Liberty LBTY. Fragrance is finally in bloom – and you’re invited to explore. What lies ahead is a collection of expertly crafted scents that reimagine the beauty and inspiration behind some of Liberty’s most iconic prints. Expect exhilarating compositions of evocative botanicals and essential oils that’ll transport you to other times and places. Where might Liberty LBTY. Fragrance take you, you ask? You’re about to find out…

Read More: Meet the dreamers – the expert perfumers behind the new Liberty LBTY. Fragrance collection

What Is Liberty LBTY. Fragrance?

A natural extension of the Liberty realm, Liberty LBTY. Fragrance is our chance to ignite yet another one of your senses: your sense of smell. It’s a seven-scent collection of artistic fragrances, each one the olfactory translation of an archival Liberty print – painstakingly crafted by the world’s most renowned perfumers. Their task? To unpick the rich, layered artwork of a specific print, and reinterpret its mood, moment and memory into scent.

What Makes Liberty LBTY. Fragrance Different?

Not only does Liberty LBTY. Fragrance allow you to experience the Liberty magic through a whole new medium, the collection celebrates the work of some of the greatest artists of our time – the world’s top perfumers. The very same noses behind some of the iconic scents you already know, love and wear, these experts have managed to conjure up soon-to-be signature scents evocative of some of the most extraordinary scenes – using only the highest quality ingredients.

Read More: In appreciation of: Liberty LBTY. Fragrance’s Tudor

Discover the Scents

Liberty 1875

Eau de Parfum 100ml, £225

Tendrils of smoke linger evocatively throughout this intoxicating and unorthodox floral scent. Imagine a wood panelled room, infused with a century and a half of subtle laughter and rich tobacco smoke, dressed up for the evening with abundant Indian tuberose flowers, creating an irresistible tension.

Crafted in a unique collaboration with the Royal Academy Schools, scent and story are encapsulated in a bespoke vessel designed by Royal Academy Schools student Esther Gamsu, winner of a competition for Royal Academy students and graduates to craft a design inspired by the scent. This unique event was held in honour of Liberty’s 150th anniversary, in celebration of the artistic connection and community threaded through its history.

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Tana Meadow Eau de Parfum 100ml, £225

TANA MEADOW

Eau de Parfum, £225

Like the threads of summer woven from sunlight and wildflowers, Thorpe printed on Liberty’s Tana Lawn Cotton™ is a memory of languid summers suspended under an endless sky. Draping softly against your skin, this lingering, musky and floral scent is a carefree reverie where sparkling citrus dances and mingles with crisp green cypress, unfolding and melting into an amber glow of vanilla, orris, praline and musk.

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VINE THIEF

Eau de Parfum 100ml, £225

Peek through the grapevines of Liberty's Vine Thief print to discover a new, lush fragrance from LBTY. Ripened strawberries and powdery orris are abundant, nourished by smoky leather and vanilla. Discover Ianthe Oud and Hera Reigns from Liberty LBTY. Fragrance. Deep, leathery oud is combined with vivacious florals to create a tapestry of aromas woven by the hands of globally acclaimed perfumers.

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Liberty LBTY. Fragrance Vine Thief 100ml, £225

Ianthe Oud

Eau de Parfum 100ml, £225

Breathe in, and sense the deeply entwined woods and scattered florals of our classic Ianthe print, captured in the new fragrance Ianthe Oud: where mysterious oud woods murmur and English violets twinkle alongside honeyed mimosa.  Deep, irreverent and woody, Ianthe Oud’s dancing floral top notes are grounded by myrrh, guaiac wood, patchouli and leather for a deeply irreverent finish.

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Hera Reigns

Eau de Parfum 100ml, £225

Hera Reigns is the second new fragrance in the floral oud capsule collection. Notes of pink pepper dazzle, while jasmine and gardenia reign supreme with rich woods and noble ouds bowing down to their command, reflecting the resplendent tendrils of feathers and hidden florals in the majestic Hera print, an homage to the Greek goddess.

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Tudor

Eau de Parfum 100ml, £225

Run your hand across a vast, richly-textured Merchant print tapestry hanging off the hallowed beams of Liberty’s flagship store and awaken Tudor. This ornamental and bohemian woody scent is released ​with vivid bursts of grated ginger, nutmeg and crushed juniper berries that vibrate with intense freshness, while deep woodland notes and resins unfurl.

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Liberty Maze

Eau de Parfum 100ml, £225

Take a stroll through the leafy trail of Liberty’s heritage Orchard print and meander through a picturesque artist’s garden in 1970s springtime. As you soak up this crisp and tranquil citrus scent, ​clusters of blossoming jasmine are revealed, while hints of solar honeysuckle pull you deep into ​a silver birch woodland with whispers of soft musk, billowing in the sun.​

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Wild Rosinda

Eau de Parfum 100ml, £225

Beneath the fluttering blush of Liberty’s Decadent Blooms print lies a feast of roses and peonies, so generous that even the most gentle of taps could ignite a kaleidoscope of scarlet confetti. Be beguiled by this rich and mysterious floral scent with notes of hot saffron, patchouli and smouldering ​wood, guaranteed to make a statement.

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Zephirine

Eau de Parfum 100ml, £225

Liberty’s Eden’s Awakening print evokes a fantastical palace filled with lavish flora and fauna and decadent figs just waiting to be picked. Step deeper into this enchanted realm to discover our luscious and spiritual incense scent. Notes of stalky-fresh fig leaves and velvety rose petals combine with an aura of incense, soft leather and rich vetiver.

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Adelphi Sun

Eau de Parfum 100ml, £225

Our spectacular Adelphi Voyage print is a snapshot of an idyllic glasshouse bathed in the sun, filled to its edges with luscious greenery. This verdant and succulent botanical scent sows a medley of fresh grass, dewy greens and twists of juicy citrus peel, all drizzled with honeyed floral nectar basking in the warmth of the late afternoon sunbeams.

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Discover More

The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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A woman's face appears with a turquoise device adminstering a skincare service

The New Skin Tech to Try with Dr. David Jack

As his new clinic opens in store, the renowned aesthetics doctor and brand founder talks Liberty through the latest innovations in skin health
By: Harriet Brown

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By: Harriet Brown
An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer