Diptyque: Strawberry Thief Forever
One-time purveyor of eccentric objets, Diptyque is a brand that understands fine craft. Reflecting on a history entwined with our own, we journey together from past to present, celebrating an ongoing relationship that grows ever stronger with ageRead more
Our own story and Diptyque’s have more in common than you might think. With beginnings as the rive-gauche’s answer to Liberty, the boutique at 34 Boulevard Saint-Germain was one dedicated to printed textiles and eclectic objects, bringing a piece of the world to 1960s Paris. “Like the Diptyque of old, Liberty is one of the last great emporiums for innovative and eclectic design,” explains global communication director, Olivia Grimaux. “A rich heritage known for combining the cutting edge and avant-garde, makes each visit a voyage of discovery and excitement.”
The iconic fragrance house found its niche in candles – yet never left its past behind, and our histories became entwined with the creation of Insolite. “It is Liberty’s heritage of mixing and layering motifs alongside Diptyque’s historic passion for print that culminated in this bespoke and stylish home scent,” says Grimaux. She extends that, “Diptyque only collaborates with sensory friends. Those artists who animate our products by their creative and artistic spirit, but also by their imagination, embedded in the world of Diptyque.” Dressed in William Morris’ unmistakable Strawberry Thief, the limited edition collaborative candle drove our connection even deeper.
A kindred spirit from another era, William Morris’ legacy has long been core to Diptyque. “The pattern testifies to the aesthetic quest of Desmond Knox-Leet, a great admirer of personality and the work of the British artist,” says Grimaux. “William Morris is above all the artist who gave pride of place to craft. The Arts & Crafts movement praises the beauty of an object by the pleasure experienced in producing it, and Morris shared this celebration of craftmanship with the Diptyque founders.” While achieved through different means, their ethos is mutual and Grimaux explains, “Just as William Morris, we give priority to craftsmanship. Above all, the house's ambition is to offer fragrances with a distinctive signature, worked with very beautiful raw materials, whose production is confided to artisanal savoir-faire.”
Our own affinity with Morris began in the 1950's, when the first length of Tana Lawn cotton was printed with Strawberry Thief. Part of Liberty's archival collection of historic William Morris prints, Strawberry Thief has become ingrained in our heritage, and much of our artistic identity has been shaped by reworkings of the original design.
A collaboration fuelled by parallel beginnings and admiration for Morris' work, it is clear that the creation of Insolite resonated beyond the end result. In fact, this encounter undeniably sowed one of the earliest seeds of inspiration for our own foray into scented candles. Ignited by an obsessive curiosity about what a Liberty print might smell like, to us, it made perfect sense to bring Liberty's artistic identity to life through scent. As Grimaux explains, “Art and fragrance both deliver intimate emotions, souvenirs and reminiscences. The olfactive universe mixes the symphony of the senses and the artist’s palette, which praise rare and fine raw materials.” – and never has this sentiment rung truer.
No better time for celebration, our tale of togetherness concludes at Christmas – which, for two entities that hold tradition so dear to their hearts, is a mutually momentous occasion. While, at Liberty, we deck our interiors with elaborate festive fayre, Diptyque reveals a new chapter of its story each year through a collection of nostalgic seasonal scents. With a history entrenched in craftsmanship and a steadfast commitment to its heritage, with its every move, the brand radiates a unique authenticity that sets the world alight – and, noting the shared values that bind us, it is without question that Diptyque and Liberty will remain creative friends for life.