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BIBBI Parfum Ghost of Tom in the Liberty Beauty Hall of Fame

In Appreciation of: BIBBI Parfum’s Ghost of Tom

An otherworldly scent that speaks to the subconscious – the newest inductee to the Liberty Beauty Hall of Fame is rather surprising indeed
By: Shannon Peter

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mute/unmute

In Appreciation of: BIBBI Parfum’s Ghost of Tom

An otherworldly scent that speaks to the subconscious – the newest inductee to the Liberty Beauty Hall of Fame is rather surprising indeed

By: Shannon Peter

The Synopsis

The ability for scent to speak to our subconscious is well documented; the rise of functional fragrances intended to shift your mood is proof of that. But one fragrance brand rewriting the rulebook entirely is BIBBI Parfum, the new and very blue perfume line that has just landed exclusively at Liberty, bringing with it six ethereal scents. But if you ask us, Ghost of Tom, £225 for 100ml, is the one you want to smell first.

The Rise to Fame

BIBBI Parfum is the brainchild of Swedish-born creative designer, Stina Bibbi Seger, alongside her husband, Jan Vilhelm Ahlgren – yes, the very genius that brought us Vilhelm Parfumerie. But where most fragrance brands draw their inspiration from tangible moments in the world around them, BIBBI Parfum takes an altogether more otherworldly approach. In fact, each scent is inspired by Seger’s transportive and transformative experiences with ancient meditation practices to tell fascinating stories of other times, places, realms and ideas.

The Credentials

BIBBI Parfum’s opening line-up comprises six scents, but there’s something about The Ghost of Tom that makes it a stand-out. It was conjured up to replicate the tea-like scent supposedly left in the wake of unearthly spirits as they pass you by. Spooky? A little. Delicious? Completely, featuring moreish notes of black tea and bergamot.

The Star Quality

As those who have already snuck into their Liberty Beauty Advent Calendar 2023 and found a taster of this scent in one of the drawers can attest, there is something rather special about Ghost of Tom. Like nothing you’ve smelt before, it’s the kind of perfume that will see you collect compliments from all those who pass, who you can then impress with the story of its creation. And isn’t that the main aim when selecting a signature scent to call your own?

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The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer