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Makeup artist Cher Webb

Cher Webb's Favourite Viral Skincare Products

Makeup artist Cher Webb has tried everything, but which TikTok-famous formulas are worth the investment? Here she shares her favourites
By: Cher Webb

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The Viral Skincare Products Actually Worth the Hype

The Viral Skincare Products Actually Worth the Hype

Makeup artist Cher Webb has tried everything, but which TikTok-famous formulas are worth the investment? Here she shares her favourites

By: Cher Webb

Ultimately, I love a beauty product that requires minimal effort but delivers maximum results, especially when it comes to skincare. I'm very particular when selecting new products for my makeup kit; I always take time to get to know a product well by testing and analysing the results over time. These practical, user-friendly and effective products tend to create a huge hype on social media and often become global trends which go viral, for these reasons.

I’m passionate about skincare and love trying and experiencing new formulas and innovations to achieve the best skin quality possible. When discovering new products I look for instant results as well as the long-term benefits plus I'm drawn to versatile products that do a bit of everything. As a makeup artist it’s always been about the skin prep and the need for quick results to create a smooth and radiant canvas before any makeup goes on. These insta-famous must-haves can help make perfect skin achievable.

Here are some of my favourite viral skincare products…

Read More: Build the dream routine by first following the correct order of skincare products

Dr. Dennis Gross Skincare Alpha Beta Extra Strength Daily Peel, £93

I am a huge fan of Dr. Dennis Gross Skincare and my skin loves these products! The whole collection for the face and body is dermatologist-lead and combines science and nature with new and innovative methods and formulas. These handy two-step daily treatment sachets are fast-acting with a high dose of AHA and BHAs, antioxidants and vitamins to rejuvenate dull skin and diminish the appearance of fine lines and wrinkles. It's best to start first with the ultra gentle pads, then gradually build up to the extra strength formula.

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Read More: Find the exfoliator that's right for you courtesy of our skincare acids guide

Ultra Violette Queen Screen SPF 50+ Luminising Serum SKINSCREEN™, £36

Queen Screen is an absolute delight to apply and feels so lightweight and silky on the skin. The brand itself feels modern, fun and luxurious and the whole collection has redefined SPF making application feel like a ritual as it works in harmony with the rest of your skincare. The texture glides on and preps the skin beautifully with a 50+ protection that lasts and boosts radiance as you wear it and never creates any pilling. It’s also a truly invisible formula and has a soft delicate fresh floral fragrance that I'm instantly drawn to.

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Read More: The very best summer beauty tips to help you navigate the season

Medik8 Press & Glow Tonic, £28

One simple action for an instant brighter and clearer complexion. This gentle exfoliating toner has an iconic one step pump and push nozzle and gives you an immediate and glowing result. It encourages cell renewal and is non-drying with no irritation or adverse side effects and works effectively on all skin types.

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Read More: Sweeter (skin) dreams lie ahead with the help of this night-time skincare routine

Dr. Dennis Gross Skincare Advanced Retinol + Ferulic Triple Correction Eye Serum, £72

This product is a firm favourite of mine and is clinically proven to firm the skin, boost hydration and reduce the appearance of fine lines with speedy visible results in just one week. The gel-like texture instantly awakens the eye and is packed with a cocktail of ingredients including retinol, bakuchiol and ferulic acid to help support the skin's natural collagen production. I also love how this preps the eye beautifully before makeup, boosting hydration and giving concealer a head start by creating a smoother and more refined skin surface. Also the handy airless pump means less waste and I always keep mine cool by storing in the fridge!

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Read More: Unlock professional skin advice in a bottle courtesy of these expert-led skincare brands

Ultra Violette Sheen Screen™ SPF 50 Hydrating Lip Balm, £16

Also, gone are the days of lip care protection being an afterthought. The Sheen Screen Hydrating Lip Balms add a hint of colour and soft sheen whilst smoothing and softening the lips. They're a perfect summer addition to the makeup bag plus they smell so good! The formula is available in four shades as well as a clear soft shimmer.

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Read More: Is your skin crying out for one of the best barrier creams?

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A hand squeezes charcoal black exfoliator out of a pale sage green tube

The Ultimate Grown Alchemist Beauty Routine

Looking to test drive the antipodean brand’s hero formulas? Here’s where to start…
By: Harriet Brown

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By: Harriet Brown
The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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A woman's face appears with a turquoise device adminstering a skincare service

The New Skin Tech to Try with Dr. David Jack

As his new clinic opens in store, the renowned aesthetics doctor and brand founder talks Liberty through the latest innovations in skin health
By: Harriet Brown

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By: Harriet Brown
An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Violette wears a dressing gown and flips through a skecthbook

Violette’s Life in Art

As VIOLETTE_FR arrives in the Beauty Studio, founder Violette talks Liberty through a life and brand shaped by art, creativity and a creative expression
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Dr Maryam Zamani and Dr David Jack

The Beauty Briefing: Episode 2

Tweakments, regenerative skincare and more: Watch Dr David Jack and Dr Maryam Zamani on our new Beauty podcast
By: Georgia Graham

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By: Georgia Graham
Violette Serrat, the founder of VIOLETTE_FR sits on an ornate chair in a pale pink room. She is wearing a smart jumper over a crisp white shirt with layered gold necklaces

In the Studio with VIOLETTE_FR

As the cult French brand makes its debut in Liberty’s Beauty Studio, founder Violette Serrat invited us to explore her artistic world
By: Team Liberty

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer
Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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