Tried and Tested

VENN Vitamin B Activated All-in-One Concentrate

Liberty staff get to grips with the K-beauty inspired multi-correctional cream



The world-famous Korean beauty routine may prove fruitful in all its 12-step glory, but modern lifestyles lose out to its lengthy technique. Enter VENN: the industry-disrupting skin care brand based on over 20 years of research, its objective to make amazing skin achievable for all. Vitamin B Activated All-in-One Concentrate is the crown jewel of the collection, promising to eliminate the need for layering, while exceeding the benefits. Its secret? Bespoke, cutting-edge science – three proprietary technologies, to be precise – activated by clean, safe and pure active botanicals. To shed light on the clinical trials, we've recruited our in-house beauty buffs for two weeks of testing – and the results only illuminate the statistics…

"My usual 20-minute routine was reduced to less than five"

Sarah, 29, oily/blemish-prone skin

The lightweight cream-balm texture is amazing – my skin felt instantly soft and it didn’t leave a greasy film as skin care so often does on my oily skin. After a few days my complexion was noticeably brighter and more even toned (I even got compliments!). But, the best thing for me was the time it saved. It really does effectively replace every single step after cleanser, so my usual 20-minute routine was reduced to less than five.

"Vitamin B helped ease my brown spots"

Jess, 33, dry skin

I find my usual skin care routine overwhelming; a mix of serums, oils and SPF moisturiser to target dry, starting-to-age skin that’s prone to hyperpigmentation. This product sounded very appealing – especially as I was holidaying at the time of testing. A couple of days in my skin felt soothed and hydrated. Vitamin B helped ease my brown spots, which I assume would improve after prolonged use. The only downside was having to apply additional SPF in the daytime.

"I will be investing in another bottle!"

Liz, 48, normal/dry skin

I used this product morning and night for two weeks and noticed a change in my overall skin tone. My skin feels soft and hydrated right up to bedtime and I loved the smell and feel – a small amount goes a long way. At no time did I feel the need to use any additional products like eye creams or serums; this product really does it all – and being older I am tough to please! I will be investing in another bottle!


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