In Appreciation of: Lisa Eldridge’s True Velvet Lip Colour
We’ve discovered the perfect lipstick – and it’ll come as no surprise that it’s by the makeup genius that is Lisa Eldridge
The perfect lipstick does not exi—scratch that. It certainly does. And it has just landed in Liberty’s prestigious Beauty Hall of Fame. It’s called True Velvet Lip Colour, and you’ll find it at our shiniest new counter, owned by world renowned makeup artist, Lisa Eldridge.
Read More: The best Lisa Eldridge products worthy of space in your makeup bag
The Rise to Fame
She might not need an introduction, but Lisa Eldridge is a prestigious makeup artist respected the world over, or in other words, the magic hands behind some of popular culture’s most iconic makeup looks and pervasive trends. Her point of difference, besides her meticulous attention to detail and signature fresh and dewy aesthetic, is her obsession with the history of beauty. In fact, she’s hosted documentaries and written books on the subject, and now, with her own eponymous brand, she’s taken the best bits of beauty gone by and translated them to suit the modern makeup wearer. In product terms, that means highly efficacious formulas that do exactly what you want them to – and better still, they’re a joy to use.
Ask any beauty editor, and they’ll tell you about the (somewhat unofficial) tests by which we put all new lipstick launches through their paces. First, the 'swipeability', or rather how well the bullet passes over the lips. True Velvet passes with flying colours; there’s zero drag, but rather an even and ample deposit of colour. The finish gets top marks, too. It’s matte, but not flat. Creamy but no cloying. Highly pigmented, but easy to get right. Consider all your lipstick bugbears, sorted.
Read More: The failsafe formula to working out which lipstick suits you
The Star Quality
Available in a full spectrum of wearable shades, you could blind select any of 23-shade-strong range and trust that it’ll become your new forever lipstick. Or visit the space in person to swatch and swipe the full collection to find your favourite with the help of Lisa’s in-store experts. But be warned, your Lisa Eldridge love is unlikely to stop at the lipsticks…