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Lisa Eldridge True Velvet Lip Colour in the Liberty Beauty Hall of Fame

In Appreciation of: Lisa Eldridge’s True Velvet Lip Colour

We’ve discovered the perfect lipstick – and it’ll come as no surprise that it’s by the makeup genius that is Lisa Eldridge
By: Shannon Peter

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mute/unmute

In Appreciation of: Lisa Eldridge’s True Velvet Lip Colour

We’ve found the perfect lipstick – and it’ll come as no surprise that it’s by the makeup genius that is Lisa Eldridge

By: Shannon Peter

The Synopsis

The perfect lipstick does not exi—scratch that. It certainly does. And it has just landed in Liberty’s prestigious Beauty Hall of Fame. It’s called True Velvet Lip Colour, and you’ll find it at our shiniest new counter, owned by world renowned makeup artist, Lisa Eldridge.

Read More: The best Lisa Eldridge products worthy of space in your makeup bag

The Rise to Fame

She might not need an introduction, but Lisa Eldridge is a prestigious makeup artist respected the world over, or in other words, the magic hands behind some of popular culture’s most iconic makeup looks and pervasive trends. Her point of difference, besides her meticulous attention to detail and signature fresh and dewy aesthetic, is her obsession with the history of beauty. In fact, she’s hosted documentaries and written books on the subject, and now, with her own eponymous brand, she’s taken the best bits of beauty gone by and translated them to suit the modern makeup wearer. In product terms, that means highly efficacious formulas that do exactly what you want them to – and better still, they’re a joy to use.

The Credentials

Ask any beauty editor, and they’ll tell you about the (somewhat unofficial) tests by which we put all new lipstick launches through their paces. First, the 'swipeability', or rather how well the bullet passes over the lips. True Velvet passes with flying colours; there’s zero drag, but rather an even and ample deposit of colour. The finish gets top marks, too. It’s matte, but not flat. Creamy but no cloying. Highly pigmented, but easy to get right. Consider all your lipstick bugbears, sorted.

Read More: The failsafe formula to working out which lipstick suits you

The Star Quality

Available in a full spectrum of wearable shades, you could blind select any of 23-shade-strong range and trust that it’ll become your new forever lipstick. Or visit the space in person to swatch and swipe the full collection to find your favourite with the help of Lisa’s in-store experts. But be warned, your Lisa Eldridge love is unlikely to stop at the lipsticks…

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The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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A woman's face appears with a turquoise device adminstering a skincare service

The New Skin Tech to Try with Dr. David Jack

As his new clinic opens in store, the renowned aesthetics doctor and brand founder talks Liberty through the latest innovations in skin health
By: Harriet Brown

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By: Harriet Brown
An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer