The Beauty Briefing: Episode 1
On our new Beauty podcast, Vyrao’s Yasmin Sewell and Commune’s Kate Neal discuss building brands with intention
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The Beauty Briefing
On our new Beauty podcast, Vyrao’s Yasmin Sewell and Commune’s Kate Neal discuss building brands with intention
Coming from backgrounds in fashion, both women stumbled into the beauty industry by chance. Their goal was to create brands that felt deeper, driven by a spirit of energy and community. For Vyrao, that meant a collection of fragrances that targets emotions and energy through scent, colour, crystals and science-backed natural ingredients. For Commune, the Somerset-based skincare brand seeks to simplify daily rituals through beautiful design and ancient wisdom.
In this conversation, Kate and Yasmin discuss everything from creating a visual world, to designing packaging and telling an authentic story in a crowded commercial marketplace. Watch the conversation below, and stay tuned for more episodes of the Beauty Briefing, coming soon.
Commune
Seymour Body Wash with Reusable Pump 750ml
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
Vyrao
I Am Verdant Eau de Parfum 50ml
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
Commune
Nymphaea Nox Scented Candle with Black Marble Cover 400g
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
Vyrao
Witchy Woo Eau de Parfum 50ml
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
Commune
Seymour Body Duo with Reusable Pumps
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
Vyrao
The Sixth Eau de Parfum 30ml
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
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