Liberty Meets: L'Objet
The decorative homeware brand with escapism and adventure at its core.
Founded in Beverley Hills in 2004, L’Objet was born from Elad Yifrach’s need for adventure. “I travel to escape the ordinary,” he explains, “that philosophy very much translates into my designs, in that each collection is inspired by somewhere I have travelled and is reflective of the extraordinary cultures I have encountered.” The designer’s global-minded preoccupations are reflected in L’Objet’s universe of sleek, modern home artefacts – designed in New York and crafted by a coterie of skilled artisans from across the world.
Yifrach caught the travel bug early, with his earliest memory being a trip along the California coast with his mother at five years old. “I surprisingly remember every spot and experience we had during that four-week trip!” Today he is drawn to India, where “the colours, flavours, depth of culture and history are an endless inspiration” – a vibrantly diverse destination that demands regular revisits. Another favourite is Portugal, “as I have cultivated beautiful relationships with artisans over the years and I never get tired of its abundance of nature. I feel most recharged on the Mediterranean Sea.”
Along with his small New York-based design team, Yifrach draws from a diverse breadth of influences to create each themed range – spanning all the way from medieval alchemy to Cubist art, and from the pre-Colombian designs of the Yucatán Peninsula to the handicrafts of 19th century Venice. These designs are brought to life by specialised craftspeople across the world, hand-picked by Yifrach on his travels: “My artisans use centuries-old techniques that have been passed down by generations... It has been my ongoing mission to infuse modern sensibility with old world craft.”
The feast of cultural and historical references within the world of L’Objet is sharpened by Yifrach’s restless chase of the new. Naming travel as his biggest inspiration, he explains: “I love discovering new cultures and places. Museums and flea markets always give you a point of reference to what’s already been done – to me, it’s almost like a reminder of what was here before, and how we can make it different.” When he’s able to get away, Yifrach tries to live by his own advice: “travel light, get lost and off the beaten path – that’s where you will discover the soul and magic of each place. And make sure to interact with the locals!”