How to Get (Un)dressed Like you Mean It
It’s time to reclaim your downtime - cocoon in comfort without sacrificing on style, with our luxury pyjama guide
As the festive season beckons, the trend for elevated luxury loungewear shows no sign of losing pace. Sales of robes and pyjama sets beautiful enough to be worn 24/7 have continued to climb – last year online sales of sleepwear at Liberty rose 123% versus the year before, and this year to date total sleepwear sales are up 30% on last year. As the ultimate sleepwear destination, it’s no wonder that it’s time to relax as far as Liberty is concerned – reclaim precious time for rest and discover the major players in the cosiness revolution, with loungewear that’s anything but lazy.
The meaning of dreamy luxury sleepwear (if we do say so ourselves). Exquisitely printed on silk satin and cotton, featuring archival prints reimagined and recoloured in the London studio – a pair of Liberty pyjamas endures as a forever icon, and an emblem of round-the-clock glamour.Shop Liberty
A leader in pyjama land since 2013, Yolke serves its silky separates and robes firmly sunny side up with a side of playful print. Beloved by those in the know from celebrities to fashion-world fixtures, these styles are luxe enough to be worn out on the town as well as snuggled up at home.shop Yolke
A fashion editor favourite – Kiev-based brand Sleeper was born from a Christmas Eve dream of walking through a great pyjama factory, and launched by Kate Zubarieva and Asya Varetsa one year later to instant critical acclaim. Whimsical and decadent, these feather-edged separates lend an extra dose of dreaminess to downtime.Shop Sleeper
It’s been proven that the Swedes spend more time at home than anyone else – so it stands to reason that their pyjama game is world-standard. Dreamed up in Stockholm, Nufferton creates quintessentially classic unisex pyjamas and robes in bold candy-striped cotton. Perfect for gathering with friends and practicing ‘Fredagsmys’ – the Swedish tradition of getting cosy at home on a Friday night.Shop Nufferton
The ultimate in comfort, Homebody was created 20 years ago from its founders’ quest to create beautiful, sustainable sleep and loungewear with an ultra-thoughtful approach. Crafted with an emphasis on rest and rejuvenation, made in luxurious materials by skilled British manufacturers – it’s fair to say you’ll never want to take them off.Shop Homebody