The Maximal Fashion Brands to Know
Unleash your inner maximalist with this guide to the brightest, boldest maximal fashion brands
Liberty has long played host to fashion brands who aren’t afraid to challenge the status quo, and today we want to celebrate that more than ever. That hushed, minimalist aesthetic that favours muted tones, textures and impeccably tailored classics might be trending, but what about the maximal side of your style? In honour of Liberty’s honed edit of larger-than-life maximal fashion brands who, like you, aren’t afraid to stand out from the crowd we’d like to hero the kind of change-making labels that are no stranger to rewriting the rules. These are our boldest of the brands, and these are the reasons to love them as much as we do.
The Show-Stopping Brand
Larger-than-life botanical motifs, striking colour palettes and eye-catching embellishments are all central to this Antwerp-based brand and its expressive take on modern femininity. So, too, are oversized and architectural silhouettes and billowing volume, so if you’re in need of scene-stealing occassionwear, look no further than Bernadette’s roster of couture-inspired pieces.
The Dopamine Dressing Brand
Ablaze with vivid prints that evoke tropical paradises and the vibrancy of Brazilian culture, FARM Rio’s colourful creations are certainly dopamine-inducing. Embodying a bolder-the-better mantra, the brand’s botanical maxis, minis and separates are among the season’s most-wanted pieces and will look right at home when worn on sun-kissed beach. Add into your workwear rotation to show your true colours at the office, too.
The Tastemaker's Brand
Every It-Girl is familiar with Ganni, the insta-famous brand that offers a more maximalist take on the Scandi aesthetic. From graphic tees and glam rock-esque leopard print to reflective accessories and dresses decked from shoulder to hem in sequins, its latest collection of playful pieces will be right up your street.
The Larger-Than-Life Brand
Beloved for her billowing, structural, oversized dresses, Copenhagen-based womenswear designer Cecilie Bahnsen blends wearability with the art of haute couture. Exploring the ethos that every day is worthy of wearing our best clothing, look to this Scandinavian label for amped-up volume, theatrical silhouettes and a sense of sartorial empowerment.
Isabel Marant Étoile
The Effortlessly Cool Brand
If you look at maximalism through a bohemian, Parisian lens, Isabel Marant Étoile has you covered. Floaty skirts decorated in vintage-inspired prints? Tick. Frilly midis that exude 60s hippy charm? Tick. Staple and statement in equal measure, these work-to-weekend pieces will work for wherever your day takes you.
The Print Revival Brand
Inspired by the 70s, a decade where self-expression and maximalism reigned supreme, RIXO is another brand to have on your radar. Standing among Britain’s best-loved labels, lively colour schemes, clashing hand-painted prints and extravagant bridalwear are all style signatures that have drawn-in a cult following – a community that has a you-shaped space, ready to be filled.