In Appreciation of: Dizziak's Deep Conditioner
This hair holy grail is the latest beauty icon to join Liberty's stellar Beauty Hall of Fame. Time to roll out the red carpet
Dizziak Deep Conditioner,£22, a game-changing and incredibly nourishing hair mask-meets-conditioner is the stand-out product from the cult beauty range Dizziak. Don’t just take our word for it though: global superstar Dua Lipa agrees. The singer has just been announced as an investor in the brand, heralding a new era for celebrity-backed beauty. If that doesn’t confirm its legendary status then we're not sure what would.
The Rise to Fame
Like all the best beauty inventions, Dizziak was born out of necessity. Frustrated by the lack of conditioners that actually worked to restore gloss and health to all hair types, Nigerian-Italian writer (she cut her beauty teeth at Stylist) Loretta De Feo set about creating her own. The Dizziak Deep Conditioner was her ‘goldilocks’ moment: a formula that's not too heavy, not too light but instead, just right; and its been on the receiving end of countless positive reviews and industry awards ever since.
And, it’s ‘just right’ for global pop phenomenon Dua Lipa too, who this week confirmed that she’s betting big on Dizziak by becoming an investor in the brand. With literally every brand at her fingertips, what was it about Dizziak that made Dua put her money where her mouth is? It’s genuinely inclusive, there’s no marketing spin here. Dua revealed that as soon as she met De Feo she “was drawn to her ethos of making healthy haircare products accessible to people of all hair types.”
De Feo’s aim was to bring brilliant conditioning products to the UK market so that her friends with afro and textured hair could do their hair shopping on the high street, like everybody else. Enter Dizziak Deep Conditioner; bursting with plant butters and oils, including quinoa protein to repair damage, babassu to restore elasticity, coconut and argan to shield from frizz, this is a truly rich conditioner that doesn’t rely on harsh chemicals. But the thing is, it's not just a total gamechanger for those with textured hair, it works wonders on hair of all types. And the deliciously herbaceous-smelling mask is also free from parabens, sulphates and silicones.
The Star Quality
We’re inclined to agree with Dua Lipa when she says “London girls do it best! Dizziak is in a category all of their own.” And she’s right. Dizziak Deep Conditioner does something that a lot of other conditioners fall short on; it actually works on a variety of textures. From afro and curly hair through to heat-treated or straight hair this stuff delivers nourishment to them all. Perhaps Dizziak Deep Conditioner is proof that sometimes, one size can fit all.