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FUGAZZI Purple Fragrance inspired by Liberty

The Collector’s Edit: FUGAZZI PURPLE

Discover the first special edition launch in our line-up of exclusive collaborations with the biggest names in beauty
By: Shannon Peter

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The Collector’s Edit: FUGAZZI PURPLE

The Collector’s Edit: FUGAZZI PURPLE

Discover the first special edition launch in our line-up of exclusive collaborations with the biggest names in beauty

By: Shannon Peter

As we blow out 150 candles in our big birthday year, it would be remiss not to celebrate the space that defines the Liberty experience for so many: the Liberty Beauty Hall. Where beauty collectors like you flock in search of the latest and greatest from both the niche and big names, it is already home to the most precious of beauty discoveries. But now, we’re bringing you, and your personal beauty archive, something even more special.

Behold, The Collector’s Edit. We’ve invited the most extraordinary names in beauty to collaborate on special edition items in honour of this monumental anniversary – with a new launch dropping every month for the rest of 2025. Think of them as beauty artefacts of the future, treasured items you will want to use, love and keep forever.

The Collector’s Edit: FUGAZZI PURPLE

Up first: PURPLE Eau de Parfum, an incredibly special collaboration with Amsterdam’s coolest fragrance house, FUGAZZI.

It’s the olfactory reimagining of Liberty’s iconic purple hue. At first sniff, you’ll experience Veridian™, a take on the violet flower, which captures our signature shade in a breeze of light, airy powderiness. But as the liquid evaporates, long-lasting amber notes like Ambertonic™ and Ambermor™ linger all day long, for a scent that smells warm, comforting and skin-like.

The brand’s first molecular fragrance, it’s where design history meets cutting-edge olfaction. A blend of purely synthetic ingredients engineered to adapt to your unique skin chemistry, it somehow smells slightly different on every wearer.

The bottle is a work of art in itself, with a further nod to Liberty's design heritage. Wrapped around the scent are charming illustrations of the animals found carved into the legendary woodwork and staircases that line our iconic flagship store. A rather fitting tribute indeed.

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An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer