Sue Nabi and Nicolas Vu’s Lives in Fragrance
From lost loves to signature scents, Infiniment Coty Paris’ founders share their hero perfumes and most memorable moments wearing them
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Sue Nabi and Nicolas Vu’s Lives in Fragrance
From lost loves to signature scents, Infiniment Coty Paris’ founders share their hero perfumes and most memorable moments wearing them
By: Maddi John
Dreamt up by co-founders Sue Nabi and Nicolas Vu, Infiniment Coty Paris is a brand at the forefront of modern-day perfumery. Inspired by the history, expertise and ethos of Coty’s original founders, this new chapter for the brand focuses on creating personal “messages in a bottle”, and Vu and Nabi aspire to create innovative fragrances that resonate with their wearers in a deeper way.
Originally founded in Paris in 1904, Coty earned its place as a fragrance disruptor, pioneering the art of perfumery, enhancing natural scents through avant-garde science. Today, beauty experts and co-founders Nabi and Vu have reimagined the brand for the modern day, under the name of Infiniment Coty Paris. Exclusively available in The Fragrance Lounge on the Lower Ground Floor at Liberty, the brand bridges the past with the future, preserving heritage and fostering innovation with every scent.
We sat down with the co-founders to find out their fragrance story…
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The first fragrance I ever loved was...
Sue: Photo by Karl Lagerfeld in the ‘80s. A very woody, amber spicy dark note. It was during my “New Wave” years!
Nicolas: Kouros by YSL.
The best day of my life smelled like...
Sue: Orange Blossom reminds me of my teenage years when I was living in Algiers in the middle of orange trees. We created Infiniment Coty Paris Soleil d’Ikosim to bathe in these happy memories again and again. I remember this period of my life with sunny blue skies, carefree moments, and full of laughter and future promises. This is when my eye (and nose) for beauty started to build too. I was trying every beauty product I could find, from self-tanners in the early 80s, to heavily scented hairsprays, to musky tiny oil fragrance bottles my father was bringing home every time he travelled to the Middle East.
Nicolas: Freedom. Freedom for me smells like a fresh breath of pure oxygen.
My current signature scent is...
Sue: J’ai Trois Amours from Infiniment Coty Paris. This might be the first time a banana flower aroma is incorporated into a chypre accord. It has both the depth and the chic of the chypre accord and the bright sweetness of the banana flower. By doing this, we wanted this niche collection to also hold scents that are simply irresistible. The kind of scents that people will be curious about because they smell so good. Not too intellectual, not creative for the sake of being creative, just irresistible. Which is in the end what we are all looking for, no?
Nicolas: Infiniment Coty Paris Aristo Chypre, simply because it really smells good. Very chic. The pinnacle of chic I shall say.
The next perfume I’d like to wear is...
Sue: Infiniment Coty Paris Entre Genres, a cloudy overdose of musks that stays on for 30 hours thanks to the patent-pending Molecular Aura magic. It makes all our fragrances stay on you as long as you wish …Quite rare. A second skin in a way.
Nicolas: Also Infiniment Coty Paris Entre Genres. I believe it is the perfume of truth. A fearless scent, it is the kind of scent that says: “I am what I am!”
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