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Amouage's Guidance joins the Liberty Beauty Hall of Fame

In Appreciation Of: Amouage’s Guidance

Meet the latest inductee into the Liberty Beauty Hall of Fame, from the modern masters of Arabian perfumery
By: Harriet Brown

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By: Harriet Brown
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In Appreciation Of: Amouage’s Guidance

Meet the latest inductee into the Liberty Beauty Hall of Fame, from the modern masters of Arabian perfumery

By: Harriet Brown

The Synopsis

Founded in the Sultanate of Oman in 1983 to be ‘The Gift of Kings’, the fragrance house Amouage, has built a reputation for redefining the Arabian art of perfumery, bringing innovative modernity and true artistry to all its creations. A unique fusion of East meets West, the brand draws the rich heritage of Arabian fragrance into each of its hypnotising creations with arresting and alluring collections that speak to a sophisticated, confident, and well-travelled discerning clientele.

Known for alluring, Oud based perfumes and luxurious ingredients such as incense and myrrh, Amouage has become renowned for its modern approach to the historic: blending East and West in fragrances that exude avant-garde opulence. Guidance Eau de Parfum 100ml, £320, embodies the brand’s unique approach, and is sure to become a staple on your beauty shelf.

The Rise to Fame

Unparalleled craftsmanship, rare ingredients and a history of passionate innovation have made Amouage one of the most coveted names in the Arabian fragrance world. Since the brand was founded in 1983, it has grown a following that extends across the globe – with the multi-award winning Guidance an international best seller.

The Credentials

According to Amouage, Guidance: “reads like a poem, smells like an embrace and feels like words of wisdom”. Rich, mysterious and captivatingly elegant, a steady base of sandalwood and ambergris is rounded with poetic notes of jasmine and osmanthus with warming frankincense and pear acting as a final flourish. It’s complex, nuances and unlike anything you’ll have smelled before.

The Star Quality

If, like us at Liberty, Amouage’s fragrances have you hypnotised, you can take a trip to the opulent Amouage Experience in Muscat, Oman: “a museal space dedicated to tracing back the history of our House from its origins in the dream of a Sultan to its blooming years”.

If you don’t have time for the seven-hour flight, we have good news: you can visit Amouage’s pop-up in Liberty’s Fragrance Lounge to experience the wonders of the brand first hand. Just follow your nose to the Lower Ground Floor.

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