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A selection of luxury perfumes available at Liberty

A Scents of Occasion: the Best Perfume for Every Event

If fragrance evokes a feeling it can also help set the mood. Let Liberty teach you the art of matching your perfume to the occasion
By: Shannon Peter

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A Scents of Occasion: the Best Perfume for Every Event

If fragrance evokes a feeling it can also help set the mood. Let Liberty teach you the art of matching your perfume to the occasion

By: Shannon Peter

When you think about it, matching perfumes to certain occasions makes total sense. Our sense of smell is hard-wired to the areas of the brain associated with memory and emotion, meaning certain scents can conjure up certain vibes, getting you in the mood for whatever activity is at hand. So, what should you wear to scent an entire season of memory-making? We have a few ideas...

Read More: Make it a summer to remember with one of the best summer perfumes

What to Wear on a First Date

Frederic Malle Musc Ravageur 30ml, £94

A first date – or any date for that matter – requires something suitably magnetic, the kind of romantic fragrance that not only begs your partner to scoot a little closer and linger a little longer, but makes you feel your very best, too. Frederic Malle Musc Ravageur (£94 for 30ml) is bound to do just that. It contains a warm and moreish mix of vanilla, musk and amber topped off with surprising notes like tangerine and cinnamon. Few scents are quite so seductive.

Read More: The dream date night makeup look, as taught by Byredo

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What to Wear on Holiday

Malin + Goetz Strawberry Eau de Parfum, £78 for 50ml

A late-summer fragrance that manages to bottle up all the best bits of a holiday, Malin + Goetz's Strawberry Eau de Parfum (£82 for 50ml) helps you subject your trip away to scent memory. Something of a skin scent, it's had the sweetness of a freshly-picked strawberry, but also musks and jasmine for a fresh yet cosseting feel, as well as nose-tickling pink pepper and comforting cedar. In other words, it’s the kind of scent that deserves a spot at the top of your holiday packing list.

Read More: Forget nothing with our failsafe holiday toiletries checklist

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What to Wear to Host a Dinner Party

Byredo Rose of No Man's Land 50ml, £140

Whether it’s to celebrate a birthday, promotion or just the fact you made it to Thursday, there’s something so life-affirming about hosting a dinner party for a group of friends. And so your fragrance choice should feel equally as positive. Byredo Rose of No Man's Land (£140 for 50ml) is a modern floral scent with an edge, thanks to the inclusion of nose-tickling pink pepper. It’s the kind of fragrance that’ll make you feel like you’ve really got your life together.

Read More: After an everlasting perfume? Here's how to make your scent last longer

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What to Wear to Brunch

Escentric Molecules Molecule 01 + Patchouli 100ml, 115

When sitting down to the breakfast table, you need a fragrance that won’t interfere with the decadent feast in front of you. And for that, may we suggest Escentric Molecules Molecule 01 + Patchouli (£115 for 100ml). An update on the cult classic scent, this version comes topped off with a warm and woody patchouli note that feels sophisticated and clean; like the smell of bare skin, only a little better.

Read More: Our expert guide on how to buy perfume online

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What to Wear to a Wedding

Vilhelm Parfumerie Peony Couture 100ml, £185

Deciding what to wear to a season of weddings requires more than simply acquiring the perfect wedding guest dress. You also want one of the best wedding perfumes that'll evolve along with the course of the day. Vilhelm Parfumerie's Peony Couture (£185 for 100ml) is just the thing. Early on it smells just like the billowing, velvety head of a fresh peony (ideal for a ceremony setting) but by the time the dancefloor beckons, that freshness will have made way for the deeper, headier notes of incense and cedarwood.

Read More: Find a big scent for your big day with our edit of the best wedding perfumes

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An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer