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Nasomatto Fragrances available at Liberty

The New Niche: The Scents to Smell Next

Find a fragrance to call your own with Liberty's rundown of extraordinary perfume brands found in our new bespoke scent destination, The Fragrance Lounge
By: Shannon Peter

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The New Niche: The Scents to Smell Next

The New Niche: The Scents to Smell Next

Find a fragrance to call your own with Liberty's rundown of extraordinary perfume brands found in our new bespoke scent destination, The Fragrance Lounge

By: Shannon Peter

In your search for a new signature scent, it pays to look a little further afield than the mainstream. To dig below the surface batch of big name fragrance houses, and instead hone your focus to the best niche perfume brands around. These are the smaller, perhaps quieter names in scent. Those celebrating the true craftsmanship of fragrance, blending unique, surprising and inspiring scents that’ll elicit an endless stream of ‘what perfume are you wearing?’ compliments. And our new, one-of-a-kind scent space, The Fragrance Lounge is full of them. These are the niche fragrance brands to sniff first…

Read More: Brush up on your terminology with the help of our perfume glossary

Liberty LBTY. Fragrance

We’re sure you’ve felt the buzz around our new collection of extraordinary scents. The olfactory reincarnation of some of our most iconic prints, we commissioned a collective of world renowned perfumers to bring the Liberty magic to life in a brand new way. Rooted in expert craftsmanship and artisanal creativity, the result is a range of exhilarating compositions that somehow manage to transport you to other times and places.

If you like bohemian fragrances try: Tudor
If you like woody fragrances try: Zephirine
If you like botanical fragrances try: Adelphi Sun

Matiere Premiere

Celebrating natural ingredients and their many olfactive facets with perfume house, Matière Premiere (French for raw material) presents fragrances made using the slow perfumery method that allows a single distinct fragrance note to stand out. The nose behind this up-and-coming brand is Aurélien Guichard – an expert perfumer from a long line of Grass-based scent experts – whose unique fragrances are an ode to the natural world.

If you like vanilla fragrances try: Vanilla Powder
If you like floral fragrances try: French Flower
If you like citrusy fragrances try: Neroli Oranger

BIBBI Parfum

You can expect big things from BIBBI. It’s a new and very blue fragrance brand created by Stina “Bibbi” Steiger and her husband Jan Vilhelm Ahlgren (yes, he of Vilhelm Parfumerie fame) inspired by Steiger’s transformative experiences with ancient meditation philosophies. So needless to say, the scents themselves feel rather otherworldly. Ghost of Tom, for instance, was created to replicate the tea-like scent believed to be left behind by passing spirits, whereas Radio Child (a blend of oakmoss and fig) was inspired by the cult mystery of Beethoven’s vanishing student.

If you like smoky fragrances try: Ghost of Tom
If you like citrusy fragrances try: Boy of June
If you like woody fragrances try: Santal Beauty

EX NIHILO

EX NIHILO is the brainchild of Sylvie Loday, Olivier Royère and Benoît Verdier after the trio decided to venture into the perfume industry, to create disruptive fragrances using the finest natural ingredients. Inspired by the creative Avant-Garde and the French spirit of pure refinement, the perfume house challenges stereotypes with its high-quality, unisex scents – housed in classic, clear glass bottles and topped with decadent gold lids – and the founders’ unique backgrounds.

If you like romantic fragrances try: French Affair
If you like earthy fragrances try: Outcast Blue Extrait
If you like spicy fragrances try: Venenum Kiss

Fugazzi

Another brand famed for its distinct aesthetic, just a glance at Fugazzi's shelf will be proof enough that this brand is about creating objet d’art just as much as it is scent. Inspired by the use of ancient oils and extracts in Egypt, Fugazzi utilises time-honoured techniques and powerful ingredients to craft unique scents that deliver evocative olfactory experiences and captivating journeys. An addictive signature collection that leaves an unforgettable impression.

If you like oriental fragrances try: Goudh
If you like calming fragrances try: Angel Dust
If you like floral fragrances try: Thirsty

L'Artisan Parfumeur

Meet the French luxury perfume brand founded on experimentation and escapism. Jean Laporte, who is the renowned nose behind L’Artisan Parfumeur, was quickly named the Craftsman of Fragrance after creating his first line of original scents containing “natural essences”. Now, each of his distinctive scents captures a different destination designed to transport you – from patisseries and coffee shops to towering cathedrals and the shores of the French perfumer’s home country.

If you like fruity fragrances try: À Fleur de Pêche
If you like amber fragrances try: Fables d'Orient
If you like woody fragrances try: Ode à l'Oudh

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