The New Niche: The Scents to Smell Next
Find a fragrance to call your own with Liberty's rundown of extraordinary perfume brands found in our new bespoke scent destination, The Fragrance Lounge
By: Shannon PeterRead more
The New Niche: The Scents to Smell Next
Find a fragrance to call your own with Liberty's rundown of extraordinary perfume brands found in our new bespoke scent destination, The Fragrance Lounge
By: Shannon Peter
In your search for a new signature scent, it pays to look a little further afield than the mainstream. To dig below the surface batch of big name fragrance houses, and instead hone your focus to the best niche perfume brands around. These are the smaller, perhaps quieter names in scent. Those celebrating the true craftsmanship of fragrance, blending unique, surprising and inspiring scents that’ll elicit an endless stream of ‘what perfume are you wearing?’ compliments. And our new, one-of-a-kind scent space, The Fragrance Lounge is full of them. These are the niche fragrance brands to sniff first…
Read More: Brush up on your terminology with the help of our perfume glossary
Liberty LBTY. Fragrance
We’re sure you’ve felt the buzz around our new collection of extraordinary scents. The olfactory reincarnation of some of our most iconic prints, we commissioned a collective of world renowned perfumers to bring the Liberty magic to life in a brand new way. Rooted in expert craftsmanship and artisanal creativity, the result is a range of exhilarating compositions that somehow manage to transport you to other times and places.
If you like bohemian fragrances try: Tudor
If you like woody fragrances try: Zephirine
If you like botanical fragrances try: Adelphi Sun
Shop Liberty LBTY. Fragrance
Liberty LBTY. Fragrance
Tudor Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Free UK Standard delivery within 3 working days on all orders over £100
Liberty LBTY. Fragrance
Liberty Maze Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Free UK Standard delivery within 3 working days on all orders over £100
Liberty LBTY. Fragrance
Zephirine Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Liberty LBTY. Fragrance
Adelphi Sun Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Liberty LBTY. Fragrance
Wild Rosinda Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Free UK Standard delivery within 3 working days on all orders over £100
Matiere Premiere
Celebrating natural ingredients and their many olfactive facets with perfume house, Matière Premiere (French for raw material) presents fragrances made using the slow perfumery method that allows a single distinct fragrance note to stand out. The nose behind this up-and-coming brand is Aurélien Guichard – an expert perfumer from a long line of Grass-based scent experts – whose unique fragrances are an ode to the natural world.
If you like vanilla fragrances try: Vanilla Powder
If you like floral fragrances try: French Flower
If you like citrusy fragrances try: Neroli Oranger
Shop Matiere Premiere
MATIERE PREMIERE
Parisian Musc Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
MATIERE PREMIERE
Neroli Oranger Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
MATIERE PREMIERE
Radical Rose Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
MATIERE PREMIERE
Crystal Saffron Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
MATIERE PREMIERE
VANILLA POWDER Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
MATIERE PREMIERE
Crystal Saffron Eau de Parfum 50ml
Free UK Standard delivery within 3 working days on all orders over £100
BIBBI Parfum
You can expect big things from BIBBI. It’s a new and very blue fragrance brand created by Stina “Bibbi” Steiger and her husband Jan Vilhelm Ahlgren (yes, he of Vilhelm Parfumerie fame) inspired by Steiger’s transformative experiences with ancient meditation philosophies. So needless to say, the scents themselves feel rather otherworldly. Ghost of Tom, for instance, was created to replicate the tea-like scent believed to be left behind by passing spirits, whereas Radio Child (a blend of oakmoss and fig) was inspired by the cult mystery of Beethoven’s vanishing student.
If you like smoky fragrances try: Ghost of Tom
If you like citrusy fragrances try: Boy of June
If you like woody fragrances try: Santal Beauty
Shop BIBBI
Bibbi
Ghost of Tom Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Bibbi
Radio Child Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Bibbi
Boy of June Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Bibbi
Iris Wallpaper Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Bibbi
Swimming Pool Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Bibbi
Soap Club Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Bibbi
Santal Beauty Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Bibbi
Pistachio Game Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Bibbi
The Other Room Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
EX NIHILO
EX NIHILO is the brainchild of Sylvie Loday, Olivier Royère and Benoît Verdier after the trio decided to venture into the perfume industry, to create disruptive fragrances using the finest natural ingredients. Inspired by the creative Avant-Garde and the French spirit of pure refinement, the perfume house challenges stereotypes with its high-quality, unisex scents – housed in classic, clear glass bottles and topped with decadent gold lids – and the founders’ unique backgrounds.
If you like romantic fragrances try: French Affair
If you like earthy fragrances try: Outcast Blue Extrait
If you like spicy fragrances try: Venenum Kiss
Shop EX NIHILO
EX NIHILO
The Hedonist Eau de Parfum 50ml
Free UK Standard delivery within 3 working days on all orders over £100
EX NIHILO
Blue Talisman Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
EX NIHILO
Fleur Narcotique Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
EX NIHILO
French Affair Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
EX NIHILO
Chandigarh Express Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
EX NIHILO
Temptation Eau de Parfum Travel Set 5 x 7.5ml
Free UK Standard delivery within 3 working days on all orders over £100
EX NIHILO
Lust in Paradise Eau de Parfum 50ml
Free UK Standard delivery within 3 working days on all orders over £100
Fugazzi
Another brand famed for its distinct aesthetic, just a glance at Fugazzi's shelf will be proof enough that this brand is about creating objet d’art just as much as it is scent. Inspired by the use of ancient oils and extracts in Egypt, Fugazzi utilises time-honoured techniques and powerful ingredients to craft unique scents that deliver evocative olfactory experiences and captivating journeys. An addictive signature collection that leaves an unforgettable impression.
If you like oriental fragrances try: Goudh
If you like calming fragrances try: Angel Dust
If you like floral fragrances try: Thirsty
Shop Fugazzi
Fugazzi
Sugardaddy Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Fugazzi
Angel Dust Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Fugazzi
Parfum 1 Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Fugazzi
Goudh Eau de Parfum 50ml
Free UK Standard delivery within 3 working days on all orders over £100
Fugazzi
Nocologne Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
Fugazzi
Thirsty Eau de Parfum 50ml
Free UK Standard delivery within 3 working days on all orders over £100
Fugazzi
Orange Crush Eau de Parfum 50ml
Free UK Standard delivery within 3 working days on all orders over £100
L'Artisan Parfumeur
Meet the French luxury perfume brand founded on experimentation and escapism. Jean Laporte, who is the renowned nose behind L’Artisan Parfumeur, was quickly named the Craftsman of Fragrance after creating his first line of original scents containing “natural essences”. Now, each of his distinctive scents captures a different destination designed to transport you – from patisseries and coffee shops to towering cathedrals and the shores of the French perfumer’s home country.
If you like fruity fragrances try: À Fleur de Pêche
If you like amber fragrances try: Fables d'Orient
If you like woody fragrances try: Ode à l'Oudh
Shop L'Artisan Parfumeur
L'Artisan Parfumeur
Fables d'Orient Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
L'Artisan Parfumeur
Abyssae Eau de Parfum 75ml
Free UK Standard delivery within 3 working days on all orders over £100
L'Artisan Parfumeur
Cuir Grenat Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
L'Artisan Parfumeur
Ode à l'Oudh Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
L'Artisan Parfumeur
À Fleur de Pêche Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
L'Artisan Parfumeur
Contes du Levant Eau de Parfum 100ml
Free UK Standard delivery within 3 working days on all orders over £100
L'Artisan Parfumeur
Obscuratio Eau de Parfum 75ml
Free UK Standard delivery within 3 working days on all orders over £100