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Malin + Goetz Strawberry Eau de Parfum in the Liberty Beauty Hall of Fame

In Appreciation of: Malin + Goetz’s Strawberry Eau de Parfum

The latest recruit to the Liberty Beauty Hall of Fame celebrates the humble garden strawberry – although not quite as you know it
By: Shannon Peter

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mute/unmute

In Appreciation of: Malin + Goetz’s Strawberry Eau de Parfum

The latest recruit to the Liberty Beauty Hall of Fame celebrates the humble garden strawberry – although not quite as you know it

By: Shannon Peter

The Synopsis

We may be nearing the end of the horticultural strawberry season, but as far as olfactory is concerned, it’s only just beginning. Meet Malin + Goetz’s Strawberry Eau de Parfum (£78 for 50ml), a rather delicious reimagining of the common garden strawberry. But take it from us – you won’t have smelled anything quite like it before.

Read More: How to find your next signature scent, according to the experts

The Rise to Fame

A mainstay on the New York beauty scene, Malin + Goetz has long been adored the world over for its slick, modern take on skincare, bodycare and candles. But it’s in fragrance where the brand particularly shines. Its perfumes tend to headline a single note (think: leather, vetiver or even cannabis), providing a fresh take on scents you already know and love. But strawberry is perhaps one of the more novel notes, a scent that until now, hasn’t had much airtime on Fragrance Hall shelves.

The Credentials

There’s actually no ‘real’ strawberry inside the bottle, but rather a clever blend of notes that manage to conjure up its scent, or at least a fresh reinterpretation of it. It melds bergamot with pink pepper, musks with jasmine petals, topped off with a little bit of orris root. The result is something not nearly as sweet as you might imagine. Instead, it’s cosy and comforting. Just the thing for seeing out the end of the summer – and wearing well into the colder months.

Read More: Need help decoding the language of fragrance? Our perfume glossary should certainly help

The Star Quality

The best bit? It isn’t just doused on your collarbones that you can experience the joy of Strawberry. So beloved by Malin + Goetz fans, the brand has decided to translate the scent into both scented candle and perfume oil form. Pop the latter in your pocket for midday top-ups, and use the former to scent pretty much any room in the home. Heavenly.

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The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer
A woman's face appears with a turquoise device adminstering a skincare service

The New Skin Tech to Try with Dr. David Jack

As his new clinic opens in store, the renowned aesthetics doctor and brand founder talks Liberty through the latest innovations in skin health
By: Harriet Brown

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By: Harriet Brown