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Votary Super Seed Serum in Liberty's Beauty Hall of Fame

In Appreciation of: Votary’s Super Seed Serum

The cult, British-made soothing super serum has just joined the Liberty Beauty Hall of Fame
By: Laura Kennedy

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mute/unmute

In Appreciation of: Votary’s Super Seed Serum

The cult, British-made soothing super serum has just joined the Liberty Beauty Hall of Fame

By: Laura Kennedy

The Synopsis

Votary Super Seed Serum, £75, is a home grown skincare hero. Containing everything skin needs to maintain optimal hydration and moisture levels, it works beautifully under moisturiser morning or evening. A best-selling product in the female-founded brand’s plant-based, natural repertoire – expect sophisticated textures, an elegant formulation, and softer, smoother skin.

The Rise to Fame

Votary launched in 2015, bringing the skin-nourishing power of plant seed oils to industry prominence, and has since made itself into a British skincare shelf staple. With its refreshing combination of simple, modern, recyclable packaging and natural, soothing formulas, it’s as highly effective as it is lovely to use.

The Credentials

Does an environmentally conscious, aesthetically pleasing, natural serum that makes a genuine difference to the quality of your skin sound too good to be true? Not anymore. The serum hydrates with hyaluronic acid and is enriched with nourishing peptides to reinforce and boost your skin’s appearance and barrier function. It’s also full of antioxidants to defend skin against the impact of pollution, and contains lipids for deep, comforting moisture year-round.

The Star Quality

Votary takes its environmental credentials as seriously as its formulations, making this versatile serum a true Hall of Famer. Apart from all the skin benefits within the formula, you can also rest assured that it’s vegan and fragrance-free, making it suitable for every skin type from dry to sensitive.

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The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer