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Hall of Fame: Liberty Maze perfume review

In Appreciation of: Liberty LBTY. Fragrance’s Liberty Maze

Make way for the freshest inductee to the Beauty Hall of Fame: this zingy scent is a springtime stroll for the senses
By: Harriet Brown

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By: Harriet Brown
mute/unmute

In Appreciation of: Liberty LBTY. Fragrance’s Liberty Maze

Make way for the freshest inductee to the Beauty Hall of Fame: this zingy scent is a springtime stroll for the senses

By: Harriet Brown

The Synopsis

Take a deep breath and discover Liberty LBTY. Fragrance. A natural addition to the Liberty eco-system, these exhilarating scents are bringing our iconic archival prints to life in collaboration with some of the world’s finest perfumers.

With five scents to explore, we’re turning our noses to the freshest fragrance of the bunch: Liberty Maze, £225 for 100ml. Inspired by the Orchard print, this elegant perfume is crisp and tranquil, with a refreshing citrus zing – like a stroll through a wild spring orchard.

The Rise To Fame

The task for our master perfumers? Translate print to perfume. Bottle a mood, moment and memory to craft a blissfully unexpected collection. They truly delivered with a suite of luxurious perfumes that are sophisticated, creative and oh-so distinctly Liberty.

The Credentials

Gabriela Chelariu, the perfumer behind Maze, describes the fragrance as: “inspired by English traditions [and] the imperfect beauty of English gardens”. Think perfumed cups of Earl Grey tea, sipped in a blooming spring orchard. Fresh and crisp, with notes of florals and citrus, but with a hint of wildness: primrose, hawthorn and woods for, as Chelariu describes it, “a bit of an edge”. Consider us captivated.

The Star Quality

Where to start? We could share the astounding expertise of our masterful perfumers, rave about LBTY. Fragrance’s home in our brand-new perfume destination, The Fragrance Lounge (on the Lower Ground Floor) or wax lyrical about the elegantly eclectic bottle, featuring the Orchard print in all its glory. But who are we kidding? The scent is the star: and it’s all for your perfumed pleasure.

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Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
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Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
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A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
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Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer