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Cher Webb, Makeup Artist

Cher Webb's Favourite Eyebrow Products

Expert makeup artist, Cher Webb has tried everything but she loves these eyebrow products. This is why...
By: Cher Webb

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Cher Webb's Favourite Eyebrow Products

Cher Webb's Favourite Eyebrow Products

Expert makeup artist, Cher Webb has tried everything but she loves these eyebrow products. This is why...

By: Cher Webb

Brow trends come and go but one thing for sure is whatever style is in, you cannot beat a groomed, well-shaped set of brows which instantly add structure and definition to the face.

Brushing the brows up has become an obsession of mine, which stems from working backstage at fashion weeks for over a decade, walking up and down the line-up and checking every makeup detail before the models enter the runway. I find myself noticing messy brows on the tube and out and about and desperately wanting to pull out a brow comb to push them up!

As brow shapes and styles have evolved over the years so has the brow product line up, with gels, pencils, pomades, not to mention the many brow treatments on offer with tinting, laminating, threading, waxing and ombre brows to name a few. The Blink Brow Bar Space within Liberty is a well-known beauty hub with experts on hand for all your brow needs.

There are many ways to style and dress a brow and the best way to achieve a fuller look is to combine powders, pencils and gels to keep everything looking authentic and natural. Try twisting up and adding fine hair strokes in the same direction of the hair with your pencil, add a soft powder to fill any sparse areas then finish with a gel to keep everything in place.

I’ve tried many brow products over the years and I have a few key favourites.

Hourglass Arch Brow Sculpting Pencil, £33

Effortless grooming and precision made easy with this dual-end pencil from Hourglass, one of the best beauty brands around. It has a uniquely triangular-shaped tip and you can then soften any edges with the handy spoolie brush on the other end.  Available in six shades.

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Hourglass Arch Brow Volumising Fibre Gel, £27

Tint, groom and define in seconds with this handy fibre gel. The main feature that makes this stand out from other gels is that it thickens the brow hairs and instantly builds colour whilst remaining flake and smudge-proof. It's available in six shades.

With brow gel, my trick is to brush the hairs in the opposite direction to the way the hair grows and then brush them back into the correct direction, so the brow hairs are coated from root to tip and both sides. This technique allows the product to work through each hair and adds texture while thickening at the same time.

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BBB London Brow Build Gel, £21

Blink Brow Bar has an amazing selection of brow products available, and a personal favourite is the Clear Brow Gel Gloss which I use this daily as well as being a staple in my professional make-up kit. This flexible formula stands the test of time and for up to 14 hours you’ll never need a touch up!  Available in Clear.

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WBCo. Soap Brows, £15

This new modern brow fixer product is consistently trending on social media. It’s a super popular product for creating the on-trend laminated, brushed-up style and keeps them hydrated and natural looking.  It’s also perfectly pocket sized, perfect for touch-ups on the go.

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A hand squeezes charcoal black exfoliator out of a pale sage green tube

The Ultimate Grown Alchemist Beauty Routine

Looking to test drive the antipodean brand’s hero formulas? Here’s where to start…
By: Harriet Brown

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By: Harriet Brown
Fee Greening holds her artwork standing outside a red and green woodland cabin

Inspired by LBTY: Ianthe Oud by Fee Greening

The dip pen and ink illustrator turns her ethereal eye to Liberty LBTY. Fragrance’s enticing oud.
By: Harriet Brown

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By: Harriet Brown
The Taylor Taylor salon at Liberty

Routines & Rituals: The Spa in the Heart of Soho

From transportive massages to transformative facials, and haircare tailored to modern life: there’s a world of ritual wonder hidden at Liberty
By: Team Liberty

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A woman's face appears with a turquoise device adminstering a skincare service

The New Skin Tech to Try with Dr. David Jack

As his new clinic opens in store, the renowned aesthetics doctor and brand founder talks Liberty through the latest innovations in skin health
By: Harriet Brown

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By: Harriet Brown
An artist wears blue overalls and stands in front of a wall of sculptures

Inspired by LBTY: Liberty 1875 by RA Schools Graduate Esther Gamsu

Meet the winning Royal Academy Schools graduate behind the design of Liberty LBTY. Fragrance’s latest scent.
By: Team Liberty

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Yasmin Sewell, who has short dark brown curly hair and wears a purple t-shirt, sits in front of a wall of posters from her brand Vyrao, each showing a fragrance bottle in front of vibrant ombre washes of colour

Yasmin Sewell’s Vyrao Vision

The fragrance brand founder talks us through her transformational approach to scent, mood and emotion
By: Harriet Brown

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By: Harriet Brown
Violette wears a dressing gown and flips through a skecthbook

Violette’s Life in Art

As VIOLETTE_FR arrives in the Beauty Studio, founder Violette talks Liberty through a life and brand shaped by art, creativity and a creative expression
By: Team Liberty

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Discover the new Beauty Kits just launched at Liberty

Liberty, Home of the Best Beauty Kits and Boxes

All hail the Liberty beauty kit: our expertly curated edits of must-have beauty products designed to satisfy your every beauty need
By: Team Liberty

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Dries Van Noten fragrance bottle on a vanity, next to a vase containing yellow-gold poppies

In Full Colour: Inside the Bold Kaleidoscope of Dries Van Noten Beauty

Liberty explores Dries Van Noten’s unbridled expression of maximalist bliss as the innovative brand brings its beauty collection to our Beauty Hall…

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A pristine blue pool in the sunshine surrounded by trees and yellow sunloungers

In the Lobby with Réservation Parfums

Check in to the fantastical world of Liberty’s latest fragrance arrival, and uncover a world where scent and storytelling combine.
By: Harriet Brown

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By: Harriet Brown
A selection of gift ideas for the best christmas beauty gifts from Liberty

The Ultimate Beauty Lovers’ Gift Guide

No-one knows beauty like Liberty, so allow us to lend a helping hand with a round-up of our favourite beauty gifts from the Liberty Beauty Hall.
By: Team Liberty

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Image of Seventh founder Bukki Ojo and Creative Director Emmanuel Duro

A Spotlight On: Black Owned Brands at Liberty

This Black History Month, discover the work of five Black-owned brands at Liberty leading a new generation of Liberty’s artistic movement

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Dr Barbara Sturm is one of the luxury skincare brands available at Liberty

Professional Skin Advice, in a Bottle

The hardest-working formulas full of cutting-edge ingredients, straight from the pros. Liberty shares the expert-led skincare brands deserving of your precious shelf space
By: Shannon Peter

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Model with Jones Road Miracle Balm

Get Ready with Liberty

Whether you need a full beauty ritual, a quick desk-to-dancefloor transformation or a few on-the-go essentials, Liberty has everything you need
By: Team Liberty

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Dr Maryam Zamani and Dr David Jack

The Beauty Briefing: Episode 2

Tweakments, regenerative skincare and more: Watch Dr David Jack and Dr Maryam Zamani on our new Beauty podcast
By: Georgia Graham

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By: Georgia Graham
Violette Serrat, the founder of VIOLETTE_FR sits on an ornate chair in a pale pink room. She is wearing a smart jumper over a crisp white shirt with layered gold necklaces

In the Studio with VIOLETTE_FR

As the cult French brand makes its debut in Liberty’s Beauty Studio, founder Violette Serrat invited us to explore her artistic world
By: Team Liberty

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Ex Nihilo Blue Talisman Eau de Parfum

In The Studio with Ex Nihilo

Join Liberty as we step into Ex Nihilo’s world of boundary-pushing perfumery - where Parisian artistry meets innovation, and every scent is a statement of individuality.
By: Team Liberty

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Two of Abel's natural fragrances

Inside Abel’s Natural Fragrance Revolution

Overflowing with innovation, science and stellar credentials: this New Zealand born brand is natural: but not as you know it
By: Harriet Brown

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By: Harriet Brown
A bottle of product in a dimly lit room

Anything but Routine: 4 Products to Transform Your Haircare Rituals

Relax into a new era of haircare routines: redefined for modern beauty needs.
By: Team Liberty

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A Selection of the Liberty Beauty Kits available for Christmas 2024

The Liberty Beauty Kits to Buy this Christmas

Miss out on the Liberty Beauty Advent Calendar? Fear not: we have just the thing...
By: Team Liberty

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Perfumer Clement Gavarry

Meet the Perfumer: Clement Gavarry

The creator of Liberty LBTY.’s new fragrance tells us about bottling 150 years of history and collaborating with the Royal Academy Schools
By: Georgia Graham

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By: Georgia Graham
A woman sitting in a chair, holding skincare products, wearing an all-white outfit

Arabella Preston’s Natural Skincare Mission

Liberty talks to the Votary co-founder about building a skincare empire, from the kitchen table to the Liberty Beauty Hall
By: Amy Falconer

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By: Amy Falconer